Supplier Business Oem Supplier Relations Survey 2010

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Results of the 2010OEM Supplier Relations Survey conducted by SupplierBusiness.

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Supplier Business Oem Supplier Relations Survey 2010

  1. 1. OEM-Supplier Relations Survey 2010
  2. 2. Overview <ul><li>Sixth annual SupplierBusiness OEM-Supplier Relations Study </li></ul><ul><li>Survey conducted May/June 2010 </li></ul><ul><li>192 Respondents </li></ul>SupplierBusiness 2010
  3. 3. Survey Methodology <ul><li>Who we ask:   SupplierBusiness has researched the automotive supply base for over a decade.  In that time the company has gained an extensive global network of contacts.  We select and email suppliers, inviting them to participate in an online survey </li></ul><ul><li>  </li></ul><ul><li>Why suppliers respond:   The survey provides an excellent opportunity for suppliers to express their thoughts on their relationships with OEMs.  The survey results are covered in Automotive News Europe and SupplierBusiness Analysis (a specialist magazine dedicated to automotive supply base issues).  The results are will also be presented at the annual Automotive News Europe Congress.  Respondents also receive a copy of the results </li></ul><ul><li>   </li></ul><ul><li>Type of questions:   The questions are designed to elicit qualitative answers.  We are trying to find out how suppliers feel about the OEMs, which is subjective.  We do not expect suppliers to perform any research before responding </li></ul><ul><li>    </li></ul>SupplierBusiness 2010
  4. 4. <ul><li>Supplier choice:   At the start of the study we ask respondents to identify which OEMs they work with.  Subsequent questions are filtered so that OEMs are ranked only by suppliers that have dealings with them.  This applies to all questions except those asking to rate “attractiveness”.  Suppliers can have a view on how attractive an OEM is, without having already worked with it </li></ul><ul><li>  </li></ul>Survey Methodology SupplierBusiness 2010
  5. 5. Which carmakers are most attractive to work with? SupplierBusiness 2010
  6. 6. Which carmakers are most attractive to work with? <ul><li>Japanese and premium European automakers remain the most attractive </li></ul><ul><li>Toyota slips from first to fourth place </li></ul><ul><li>BMW, which was becoming less attractive to suppliers last year, considered the most attractive </li></ul><ul><li>Ford North America, the OEM which gained the most last year, rises from 13 th to 7 th position </li></ul><ul><li>Suppliers still cautious of Chrysler, which trails in last place. However, its score improved on last year. GM Europe and North America made significant improvements compared to last year as well </li></ul>SupplierBusiness 2010
  7. 7. Which carmaker makes the highest demands to reduce price? SupplierBusiness 2010
  8. 8. Which carmaker makes the highest demands to reduce price? <ul><li>Ford North America </li></ul><ul><li>BMW </li></ul>SupplierBusiness 2010
  9. 9. Which carmaker makes the highest demands to reduce price? <ul><li>Volkswagen overtakes GM as the most demanding OEM with respect to price </li></ul><ul><li>GM and Ford consistently becoming less demanding since 2006 . Of those, Ford North America has improved the most in the opinion of suppliers </li></ul><ul><li>BMW, which appeared to have adopted a more aggressive purchasing strategy in recent surveys has not become significantly more demanding this time. This probably explains, in part, the automaker’s return to the top of the attractiveness chart </li></ul>SupplierBusiness 2010
  10. 10. Which carmaker makes the highest demands to achieve high quality? SupplierBusiness 2010
  11. 11. Which carmaker makes the highest demands to achieve high quality? <ul><li>Audi, identified last year as an OEM becoming ever more demanding for quality, claims the top spot </li></ul><ul><li>Toyota, top last year, significantly behind Honda and Audi </li></ul><ul><li>Ford North America improves substantially in previous 12 months Hyundai/Kia has fallen substantially compared to last year </li></ul>SupplierBusiness 2010
  12. 12. Which carmaker makes the highest demands for the best product technology? SupplierBusiness 2010
  13. 13. How highly do you trust the commercial partnerships with the following carmakers? SupplierBusiness 2010
  14. 14. How highly do you trust the commercial partnerships with the following carmakers? <ul><li>Suppliers most trust the Japanese and premium European OEMs, but are least trusting of GM Europe, GM North America and Chrysler </li></ul><ul><li>However, GM and Chrysler are improving in the opinion of supplier </li></ul>SupplierBusiness 2010
  15. 15. How highly do you trust the commercial partnerships with the following carmakers? SupplierBusiness 2010 Scoring System The possible answers were scored as follows:   Very low: 0 Low: 1 Moderate: 2 High: 3 Very high: 4    An OEM’s overall rating is the mean average of all the responses 2006 2008 2010 Chrysler 1.4 1.7 Ford Europe 1.4 1.6 2.1 Ford North America 1.6 1.7 2.3 GM Europe 1.3 1.7 1.9 GM North America 1.3 1.3 1.7
  16. 16. How good is the opportunity to make acceptable return on investments with the following carmakers? SupplierBusiness 2010
  17. 17. Respondent Demographics <ul><li>Company Headquarters </li></ul><ul><li>Company Size </li></ul>SupplierBusiness 2010
  18. 18. Respondent Demographics <ul><li>Areas of business (multiple answers possible) </li></ul><ul><li>Job function (multiple answers possible) </li></ul>SupplierBusiness 2010

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