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International SEO: Beating Big Brands by Picking Fights You Can Win

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- Event: https://seo.zraz.sk/ 2020
- More background info: https://www.contentkingapp.com/academy/international-seo/ and https://www.searchenginejournal.com/beat-big-brands-seo/347116/.

Published in: Marketing
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International SEO: Beating Big Brands by Picking Fights You Can Win

  1. 1. International SEO Beating big brands by picking fights you can win! #SEOzraz 2020
  2. 2. Why listen to me?
  3. 3. • ContentKing • Boutique SEO agency • In-house SEO 2015 - now 2009 - 2015 2006 - 2009 Steven van Vessum
  4. 4. Real-time SEO Auditing and Content Tracking
  5. 5. The challenge
  6. 6. International SEO
 can be an uphill battle.
  7. 7. Fierce competition with massive €1M/mo budgets.
  8. 8. Do you give up? F#ck no! You just need to rethink your approach.
  9. 9. Pick battles you can win
  10. 10. Don’t charge head on. Work smarter (not harder).
  11. 11. Large brands are far from perfect….
  12. 12. Large brands have a hard time executing SEO strategies well. Good news
  13. 13. Slow decision-making processes. Good news
  14. 14. They often use legacy systems and have code freezes. Good news
  15. 15. Required:
 - Blood. - Sweat. - Tears. 
 But it can be done!
  16. 16. Play to your strenghts
  17. 17. Grit & Passion Play to your strengths
  18. 18. Speed & Flexibility Play to your strengths
  19. 19. Guts 
 
 (Hold My Beer) Play to your strengths
  20. 20. Get ready for the launch !
  21. 21. Find opportunities in
 tough markets
  22. 22. Content gaps Find opportunities in tough markets
  23. 23. Upcoming trends Find opportunities in tough markets
  24. 24. Look beyond tough markets
  25. 25. Check analytics to see
 where people love you. Look beyond tough markets
  26. 26. What other markets may
 be a great fit? Look beyond tough markets
  27. 27. Draw inspiration from what’s working, and localize. Look beyond tough markets
  28. 28. Examples Look beyond tough markets
  29. 29. MarketingMiner Look beyond tough markets > Examples
  30. 30. Hollandbikeshop Look beyond tough markets > Examples
  31. 31. ContentKing Look beyond tough markets > Examples - First: NL + CZ
 - Then: EN (US)
  32. 32. Create the best content out there: high barrier to entry.
  33. 33. International SEO 
 best practices
  34. 34. • Differences in language • Local currencies • Local phone numbers • Local social proof International SEO best practices
  35. 35. • Addressing the right way • Local images • Local colors • Site structure • hreflang International SEO best practices
  36. 36. Thank you for your attention — let’s keep in touch! Steven van Vessum stevenvvessum linkedin.com/in/stevenvanvessum steven.land
  37. 37. Exclusive offer for #SEOzraz First 6 weeks for free. Create a trial account: contentking.cz/seo-zraz/

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