This is Jeff, he's business owner and he has a WordPress website that he's always tinkering around with, trying out ways to improve it. He’s constantly busy and hasn’t had a holiday in years!
This is Mike, he used to make websites, now he focuses on WordPress performance, security and maintenance.
Jeff meets his friend in the local pub on a Friday night.
After hearing about Jeff’s website issues, she says that she knows what he is looking for and whispers "The WordPress Meetup".
The following morning Jeff wakes up with a hangover, he remembers something about a WordPress meetup…
He looks it up online and sees that they have a meetup in a couple of days time, however he thinks to himself…
Later that week Jeff notices some WordPress update notifications, he clicks the update button but this breaks his site!
Jeff desperately needs guidance, he looks up the local WordPress Meetup and sees that his friend who recommended it is going, this gives him the courage to give it a try.
On arrival his friend introduces him to Mike, it went a little something like this…
After Meeting Mike (and taking the red pill), Jeff is now committed to solving his problems, he enters the auditorium and plucks up the courage to introduce himself!
So who wants to band together and see how we can help Jeff manage his WordPress website?
Alright! Although I was hoping for something more like this…..
if any of these happened to you right now, how many of you will be able to get back up and running by tomorrow?
Backup often, test your backups and every now and then take a manual backup just in case
With uptime monitoring you can get an alert via email, text or call whenever your site goes down. This keeps visitors happy and your brands reputation intact.
Here's a free solution to monitor your website's uptime using the Jetpack plugin
When receiving a notification check with your hosts to see if they're experiencing downtime with their servers. If not then it's likely to be a tech issue on your website.
Ask for load times
Deep down Jeff knew he'll need help to manage his WordPress site but by coming to the meetup he now understands some of the things that he should be doing.
After speaking to one of his new allies in the intermission, courage is instilled in him and he makes a mental note to give some of the things learnt during today's session a try.
Jeff joins the WordPress Slack group and gets help to setup backups, implement some security tips, and put uptime monitoring into place.
He now has a better understanding of the things he should be doing, but he hasn't got time to implement everything and acknowledges the need for professional help.
He calls upon Mike's team to give him more time by having them managing the WordPress updates, security monitoring, and hosting whilst he focuses on the business.
Jeff now has a secure and effective site. By coming to the WordPress meetup and learning what he should be doing made him more proactive and he is now in a better position because of it. He overcame his fear and has been rewarded with a support team who will look after him and his website going forward
Jeff goes back to running his business, and uses his extra time to works on ways to improve it. However now Jeff has time to think he realises that if he doesn’t come up with a marketing plan he’ll be stuck in a slow rate of growth for eternity.
Jeff uses his new proactive powers and calls upon his support team to develop an online marketing strategy. Not only does he have a secure and effective site for his visitors but he's now able to nurture and take them on their own journeys through his marketing funnel.
Jeff has become a responsible, proactive and successful business owner, he’s put processes into place to avoid issues, got help along the way and is now prepared should a disaster strike. He no longer tinkers with his website and he has even been spotted on holiday!
Install and activate UpdraftPlus plugin
Create a free Dropbox account
Connect UpdraftPlus to Dropbox
Backup your files and database daily
What are some of the basic security
measures Jeff can put into place to
drastically improve his chances of having a
Unique usernames and passwords
Limit log-in attempts
Use two-factor authentication
Disable file editing
Install an SSL certificate
Use correct file permissions
Keep WordPress up to date
Install plugins/themes from trusted sources
Use a Firewall
Who here knows for sure that their website
is up and running right now?
Create a WordPress.com account
Install and activate Jetpack via your site
Connect Jetpack to your WordPress.com account
Activate the Monitor setting
Who here knows the average load time of
What are some of the things we can do to
help Jeff speed up his website?
Reduce number of Plugins
Implement a Caching Plugin
Add a Minification Plugin
Use a Content Delivery Network
Optimise & Lazyload Images
Reduce stored post revisions
Turn off pingbacks/trackbacks
Steven Watts | @bboywattsy @newtlabsuk | newtlabs.co.uk