Apps in the Age of Context

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Apps, wearables, sensors and data are blending together. In order to provide a innovative, sustainable solution in this setting, you need to do more than just connect technology. You need to excel in the way you transform this technology constellation in a context-optimized offering.

This presentation was given at Apps City 2014 in Ghent

Published in: Technology, Business
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Apps in the Age of Context

  1. 1. Are Apps Eating The World ? Picture “Smartphone photograph at vigil for Trayvon Martin” by Timoty Krause https://flic.kr/p/bGiCrV. Creative Commons Attribution 2.0 Generic AppsCity, Ghent, May 2014
  2. 2. About… steven.vandenberghe@sirris.be be.linkedin.com/in/stevenvandenberghe/ @stvdberghe http://blog.sirris.be/software-ict/ 2© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  3. 3. © sirris | www.sirris.be | info@sirris.be | May 20, 2014 3 Apps are everywhere
  4. 4. O2 Can’t live without it E-mail … Eases pain Uber BI Tools … Addictive but not vital Games … Janet J. Kraus, Harvard Business School 4© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  5. 5. Addictive but not vital Games … Janet J. Kraus, Harvard Business School Can’t live without it E-mail … Eases pain Uber BI Tools … App often only one part of the service 5© sirris | www.sirris.be | info@sirris.be | May 20, 2014 App often the core
  6. 6. 6© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  7. 7. O2 Can’t live without it E-mail … Eases pain Uber BI Tools … Janet J. Kraus, Harvard Business School Connectivity Cloud 7© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  8. 8. Apps as your personal assistant (B2C & B2B) 8© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  9. 9. Age of Internet Age of Mobile Age of Context 9© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  10. 10. © sirris | www.sirris.be | info@sirris.be | May 20, 2014 10 1987
  11. 11. © sirris | www.sirris.be | info@sirris.be | May 20, 2014 11 2014
  12. 12. © sirris | www.sirris.be | info@sirris.be | May 20, 2014 12 Geo Data Sensors Mobile Wearables Tactical Action
  13. 13. Apps & The World Data & Social Sensors Mobile WearablesPhysical World 2.0 Context 13© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  14. 14. Understanding the world with sensors & Data http://pixabay.com/en/telescope-by-looking-view-122959/ 14© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  15. 15. Nike Hyperdunk + components 4 pressure sensors Rechargable Bluetooth “connectors” 15© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  16. 16. Other sensors in sports • http://www.zepp.com/ 16© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  17. 17. Moving closer: Smart Textile http://www.scribd.com/doc/145457660/TecInTex-Nano-Tera-2013-Bern-30-5-13# 17© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  18. 18. To Ubiquitous Sensing 18© sirris | www.sirris.be | info@sirris.be | May 20, 2014 ByIMEC
  19. 19. Apps & The World Data & Social Sensors Mobile WearablesPhysical World 2.0 Context 19© sirris | www.sirris.be | info@sirris.be | May 20, 2014 Every object is a sensor
  20. 20. Annotating Reality with wearables/mobile & data https://www.flickr.com/photos/waferboard/ 20© sirris | www.sirris.be | info@sirris.be | May 14, 2014
  21. 21. Virtual Reality Multiple levels of “immersiveness” 21© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  22. 22. Augmented Reality Multiple levels of “immersiveness” BMW concept 22© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  23. 23. ‘ Low bandwidth’ challenge Message need to be • Timely, appropriate • Short, “widgety” • Fire & Forget • Shared with other appsAnnotated Reality Notifications A lot of this also holds for “normal” mobile notifications ! 23© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  24. 24. http://www.youtube.com/watch?v=DUaQi4xuUmM B2B Workflow 24© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  25. 25. Apps & The World Data & Social Sensors Mobile WearablesPhysical World 2.0 Context 25© sirris | www.sirris.be | info@sirris.be | May 20, 2014 From Pull to Push
  26. 26. Physical World 2.0 with wearables/mobile & sensors https://www.flickr.com/photos/waferboard/ 26© sirris | www.sirris.be | info@sirris.be | May 14, 2014
  27. 27. Apps blend in the physical world Location 27© sirris | www.sirris.be | info@sirris.be | May 20, 2014 Touch GPS Direct Interaction Optimal predicitability of user intention
  28. 28. Apps blend in the physical world Location 28© sirris | www.sirris.be | info@sirris.be | May 20, 2014 Touch GPS iBeacon: proximity Direct Interaction Optimal predicitability of user intention sensor mobile Hub between user and world
  29. 29. Services blend in the apps world • Proximity • Reviews • Trust • Payment Search for a service Get the best service for my needs 29© sirris | www.sirris.be | info@sirris.be | May 20, 2014 • Location
  30. 30. Apps & The World Data & Social Sensors Mobile WearablesPhysical World 2.0 Context 30© sirris | www.sirris.be | info@sirris.be | May 20, 2014 From Virtual back to Physical
  31. 31. © sirris | www.sirris.be | info@sirris.be | May 14, 2014 31 www.google.com/glass/start/ Are Apps Eating The World Conclusion: ?
  32. 32. Apps part of the Context Economy 32© sirris | www.sirris.be | info@sirris.be | May 20, 2014 Apps
  33. 33. Apps part of the Context Economy 33© sirris | www.sirris.be | info@sirris.be | May 20, 2014 Create context Acquire context “The Context Chain” (lots of B2B opportunities) retail, manufacturing, logistics, consumer products, healthcare, public safety, ERP, finance, automotive, … Use Context
  34. 34. APIs, Dashboards Algorithms Smart Object Smart Machine Connectivity & Interaction Everything as a Sensor/Actuator Smart Workflow … 34© sirris | www.sirris.be | info@sirris.be | May 20, 2014
  35. 35. 35© sirris | www.sirris.be | info@sirris.be | May 20, 2014 Help companies to define a smart product, service and/or process that uses information about itself, other products, or its environment .
  36. 36. http://www.sirris.be #sirris @stvdberghe Steven.vandenberghe@sirris.be http://www.smartinnovator.be

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