Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Best Practices for               Campus Recruitment:                   Case StudyPresented by: Jennifer R. Henley, PHR
A little about me   West Virginia Native   Reside in the nation’s sailing capital   HR Consultant   College Sports Ent...
CAMPUS RECRUITMENT 101                  Always stay FOCUSED                  Be DIRECT                  CONNECT
Making the GradeRecruiting Strategy Campus-oriented internships   66% Career fairs                  62% Campus informat...
Best Practices forCampus Recruitment:    Case Study
Past ApproachPrevious Approach: Broad outreach to various schools Multiple programs for specific divisionsPractice: Inc...
Current StrategyStrategy:   Targeted campus selection   Diversified approach with streamlined process   Solidified part...
School SelectionHigh-touch: High frequency Frequent and moderate exposure Virtual, l ess frequent
Careers on FreddieMac.com > Old Pages                    Pages were text heavy & static                    Messaging lac...
FreddieMacCampus.jobsGoal- Enhance the Careers section of FM.com using new recruitmentmessaging, refined target audience c...
FreddieMacCampus.jobs
FreddieMacCampus.jobs
Campus CalendarSearchable eventscalendarData fields includeevent name ordescription, schoolname/location anddate/time of...
A New Process: A Candidate Database                     Candidate Database                      Resumes sent to database ...
Campus Recruiting Displays & Giveaways
Campus Packet Inserts
Campus Presentations
Campus Ads& Flyers
Campus E-Cards              E-Card link emailed to students prior to upcoming             events on college campuses     ...
Event RSVPAllows visitors toextend an invitationto friends, too!
Freddie Day for Prospective College Hires                 Students invited to visit HQ                 Goodie bag distri...
Freddie Day Padfolio
Campus Courting
Family Follow-up                   Hello,                   You can be very proud of Jennifer                   for making...
Results Improved recruitment through greater recognition and  distinctive identity Increased career fair hiring effectiv...
Confidence    is a lot of this game or any game.   If you dont think you can,           you wont.                         ...
Best Practices for Campus Recruitment: A Case Study of Freddie Mac
Best Practices for Campus Recruitment: A Case Study of Freddie Mac
Upcoming SlideShare
Loading in …5
×

Best Practices for Campus Recruitment: A Case Study of Freddie Mac

7,944 views

Published on

Presentation delivered by Jennifer Henley of NAS Recruitment Communications on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.

Published in: Career, Business
  • Be the first to comment

Best Practices for Campus Recruitment: A Case Study of Freddie Mac

  1. 1. Best Practices for Campus Recruitment: Case StudyPresented by: Jennifer R. Henley, PHR
  2. 2. A little about me  West Virginia Native  Reside in the nation’s sailing capital  HR Consultant  College Sports Enthusiast  Former Campus Recruiter
  3. 3. CAMPUS RECRUITMENT 101  Always stay FOCUSED  Be DIRECT  CONNECT
  4. 4. Making the GradeRecruiting Strategy Campus-oriented internships 66% Career fairs 62% Campus information visits 48% Faculty 44% Interviews 40% Alumni working for company 49% Employee referral 44% Social media 36% External agents National job aggregator 50% Advertisements 28% Local and state job boards 26% Recruiting Trends 2011-2012 Michigan State, 41st edition
  5. 5. Best Practices forCampus Recruitment: Case Study
  6. 6. Past ApproachPrevious Approach: Broad outreach to various schools Multiple programs for specific divisionsPractice: Inconsistent message, materials Little feedback or measurementResults: Need for improved practice
  7. 7. Current StrategyStrategy: Targeted campus selection Diversified approach with streamlined process Solidified partnership with schoolsMarketing: Consistent brand message Diversified channels and approaches to reach studentsMeasuring: Ongoing review of success Regular feedback
  8. 8. School SelectionHigh-touch: High frequency Frequent and moderate exposure Virtual, l ess frequent
  9. 9. Careers on FreddieMac.com > Old Pages  Pages were text heavy & static  Messaging lacked consistency  Minimal use of graphics  No dynamic features on pages
  10. 10. FreddieMacCampus.jobsGoal- Enhance the Careers section of FM.com using new recruitmentmessaging, refined target audience content, and new visual elements
  11. 11. FreddieMacCampus.jobs
  12. 12. FreddieMacCampus.jobs
  13. 13. Campus CalendarSearchable eventscalendarData fields includeevent name ordescription, schoolname/location anddate/time of event Dashboard isaccessible online byCampus Relationsstaff to filter, havenotes and follow-up
  14. 14. A New Process: A Candidate Database Candidate Database  Resumes sent to database after submission  HR can manage and export candidate resumes into various formats (excel, word, etc.)  Same database allows HR to manage and show upcoming events HR uses data to:  track job applicants  create related reports  maintain dialogue with prospects  prepare for events in advance
  15. 15. Campus Recruiting Displays & Giveaways
  16. 16. Campus Packet Inserts
  17. 17. Campus Presentations
  18. 18. Campus Ads& Flyers
  19. 19. Campus E-Cards  E-Card link emailed to students prior to upcoming events on college campuses  E-Card template reused for each campus location
  20. 20. Event RSVPAllows visitors toextend an invitationto friends, too!
  21. 21. Freddie Day for Prospective College Hires  Students invited to visit HQ  Goodie bag distributed with guidebook  Speed interviews held with hiring groups  Survey card distributed at end to gauge success of day  Job offers are made to select candidates following the visits
  22. 22. Freddie Day Padfolio
  23. 23. Campus Courting
  24. 24. Family Follow-up Hello, You can be very proud of Jennifer for making the decision to attend our onsite Freddie Day. We hope she enjoyed meeting our executives and touring the campus. And we hope you understand the impact she will make on our country when she chooses to begin her career with us.
  25. 25. Results Improved recruitment through greater recognition and distinctive identity Increased career fair hiring effectiveness Significant increase in qualified candidate traffic to the career website Visitors spending longer amounts of time looking at information on career site Over 55% positive student feedback received in one week
  26. 26. Confidence is a lot of this game or any game. If you dont think you can, you wont. ~Jerry West

×