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Dundee City Council - Towards a Digital Strategy

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Digital Strategy & digital transformation

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Dundee City Council - Towards a Digital Strategy

  1. 1. dundee TOWARDS A DIGITAL STRATEGY Steven Kyle – Transformation Programme Manager @stevenkyle10 steven.kyle@dundeecity.gov.uk
  2. 2. WHERE DID WE START?
  3. 3. WHY DID WE START?
  4. 4. WHERE DID WE START?
  5. 5. We communicate mostly using paper Our digital channels are website Understood what we traditionally do intranet social
  6. 6. TO IMPROVE OUR DIGITAL SERVICES & BETTER ENGAGE OUR CITIZENS WE AGREED WE WOULD… Improve our website Identified that we must change Improve our intranet site Make better use of social media BUT WHAT ELSE? HOW COULD WE BETTER ENGAGE WITH OUR CITIZENS?
  7. 7. 2014 online +6 years 53m UK Adults 44.7m Internet users 82%
  8. 8. average number of web devices per person 3.23 34 12 Tablet use increasing 2012 v 2014 %
  9. 9. 32% have access via mobile Dundee City Council – Citizen Survey 2014 Research Report This is one view. Other things to remember: 71% have access at home +90% Under 55s have access
  10. 10. Either way, digital use is however increasing and will continue to increase ≠ long form? access £
  11. 11. • To enhance our customer service – not just within the customer service centre, but the whole council • To streamline, improve and digitally enhance our services • Be more proactive in our contacts to reduce the need for citizens to contact • Provide a full range of channels for all kinds of citizens, allowing channel choice to suit their needs and skills CHANNEL SHIFT PROGRAMME
  12. 12. IT WAS CLEAR THIS WAS JUST ONE PART OF A WIDER STRATEGY • What about mobile working? • Digital skills? • Infrastructure? • Education? • Investment? • Data? • Smart City? • Health and social care?
  13. 13. DIGITAL DUNDEE
  14. 14. DIGITAL DUNDEE The aim of Dundee as a Digital Council will be to: • Deliver for our citizens by providing them with greater digital choice and efficiencies in service through digital optimisation; • Unite the city through digital innovation and smart city infrastructure and; • Improve the day to day lives of our citizens by using digital technologies to enhance the inclusion, health and wellbeing of all in the city.
  15. 15. WHYDIGITAL?
  16. 16. PRINCIPLESOFAPPROACH CITIZEN FOCUS PRIVACY & OPENNESS SKILLED & EMPOWERED WORKFORCE COLLABORATION & VALUE FOR MONEY The citizen will always be at the digital heart of what we aim to deliver We will keep your data safe & share with you what we hold about you We will seek out every opportunity to collaborate digitally with partners to deliver the best value on digital projects Our workforce will hold the digital skills necessary to deliver digital services & will feel empowered to do so
  17. 17. BENEFITS wider choice of service channels Improved satisfaction Convenience regardless of age, location or background CITIZEN Improved digital skills Better services Improved digital infrastructure
  18. 18. BENEFITS Mobile & flexible working Greater collaboration Reduced processing times COUNCIL Improved digital skills Better access to IT Digital channels cost less
  19. 19. DIGITAL THEMES Dundee is one of the UKs growing digital hubs. It has a strong gaming history and we will work closely with this sector and encourage digital business, innovation and education Connected MOBILE first In order to best deliver digital services to Dundee, both our citizens and our workforce need to be able to access services while on the move. To do this, Dundee needs to think mobile first The Council are committed to changing the way we innovate and re-design services to provide them in the most effective way, maximising our use of new technologies DIGITAL Council digitally COLLABORATE Dundee is part of many collaborative working groups focussed on digital service delivery in the most efficient way to maximise citizen benefit THINKING in digital With a strong digital industry, digital skills for all citizens from school right through to retirement are essential for the future Dundee is part of the Scottish Cities Alliance and works together with other Scottish cities to deliver Smart City projects, integrating data and digital technologies to improve citizen wellbeing and economic development SMART
  20. 20. IMPLEMENTATION • Digital Oversight board • Action plan – actions for each theme • Key owners assigned
  21. 21. IMPLEMENTATION • IS MORE THAN JUST THIS GUY POINTING AT A BOARD
  22. 22. IMPLEMENTATION ISNT JUST ABOUT DOING – IT’S ABOUT ENGAGING
  23. 23. HOW WILL WE ENGAGE WITH OUR STAFF? - communication
  24. 24. HOW WILL WE ENGAGE WITH OUR STAFF? – digital champion
  25. 25. HOW WILL WE ENGAGE WITH OUR STAFF? – digital skills
  26. 26. 32 COUNCILS 1 DUNDEE
  27. 27. WE WANT TO BE DIFFERENT
  28. 28. WE WANT TO CO-DESIGN OUR DIGITAL JOURNEY
  29. 29. DEVELOPING THE YOUNG WORKFORCE
  30. 30. “IT WILL BE THE THOUGHTS, IDEAS AND OPINONS OF THE NEXT GENERATION WHICH WILL MAKE CHANGE HAPPEN” Heather Campbell DCC modern apprentice
  31. 31. dundee TOWARDS A DIGITAL STRATEGY Steven Kyle – Transformation Programme Manager @stevenkyle10 steven.kyle@dundeecity.gov.uk

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