Week 7 - Digital Disruption

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Week 7 of MIS5001 Information Technology Management course taught by Prof. Johnson at Temple U. Fox School of Business

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Week 7 - Digital Disruption

  1. 1. <ul><li>PROF. STEVEN L. JOHNSON </li></ul><ul><li>Twitter: @StevenLJohnson </li></ul><ul><li>http://stevenljohnson.org </li></ul>Week 7 –Digital Disruption MIS5001: Management Information Systems
  2. 2. Today ’s Agenda <ul><li>Case Discussion </li></ul><ul><li>Blog and Reading Discussion </li></ul><ul><li>The Digital Difference Activity </li></ul><ul><li>PMBA office: intra-semester evaluations </li></ul>
  3. 3. Case Study Discussion <ul><li>Why was Kodak so successful in the traditional photography industry? </li></ul><ul><li>What are major differences between traditional photography and digital imaging? </li></ul><ul><li>What are the differences in relation to value creation and value appropriation? </li></ul><ul><li>How should Kodak prepare itself for the unbounded nature of digital innovation? </li></ul><ul><li>Compared to Cisco case, what are unique roles of IT in the case of Kodak? </li></ul>
  4. 4. Blog and Reading Discussion <ul><li>Blog: pros and cons of digital photography </li></ul><ul><li>Anderson, In the Next Industrial Revolution, Atoms Are the New Bits , Wired </li></ul><ul><li>Graham, What Business Can Learn From Open Source? </li></ul><ul><li>Day, G. and Schoemaker, P. (2000). Avoiding the Pitfalls of Emerging Technologies . California Management Review. (42)2. pp. 8-33. </li></ul>
  5. 5. Reading: Day & Schoemaker <ul><li>Pitfalls for incumbents </li></ul><ul><ul><li>Delayed participation </li></ul></ul><ul><ul><li>Sticking with the familiar </li></ul></ul><ul><ul><li>Reluctance to fully commit </li></ul></ul><ul><ul><li>Lack of persistence </li></ul></ul><ul><li>Crafting Solutions </li></ul><ul><ul><li>Attend to peripheral signals </li></ul></ul><ul><ul><li>Build a learning capacity </li></ul></ul><ul><ul><li>Balance commitment and options </li></ul></ul><ul><ul><li>Organizational separation </li></ul></ul>
  6. 6. Reading Discussion: Atoms are the new bits <ul><li>Crowdsourcing </li></ul><ul><li>Long-tail </li></ul><ul><li>Prototyping and fabrication </li></ul><ul><li>Consumer to business </li></ul><ul><li>“ Small batch” </li></ul><ul><li>New organization: “small pieces, loosely joined” </li></ul>
  7. 7. The Digital Difference Activity <ul><li>Groups of 2-3, take pen and paper... </li></ul><ul><ul><li>Find 4-5 examples of items with digital impact... ... anywhere in this building. </li></ul></ul><ul><ul><li>If have camera phone, email to steven@temple.edu </li></ul></ul><ul><li>Return promptly by agreed up time </li></ul><ul><li>For each item make a note of: </li></ul><ul><ul><li>Item, context and inferred process. </li></ul></ul><ul><ul><li>What was “old” process? </li></ul></ul><ul><ul><li>What is “new” process? </li></ul></ul><ul><ul><li>What is the digital difference? </li></ul></ul>
  8. 8. For More Information PROF. STEVEN L. JOHNSON Twitter: @StevenLJohnson http://stevenljohnson.org

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