Week 6 - Technology Innovation

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Week 6 of MIS5001 Information Technology Management course taught by Prof. Johnson at Temple U. Fox School of Business

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Week 6 - Technology Innovation

  1. 1. <ul><li>PROF. STEVEN L. JOHNSON </li></ul><ul><li>Twitter: @StevenLJohnson </li></ul><ul><li>http://stevenljohnson.org </li></ul><ul><li>http://community.mis.temple.edu/mis5001spring12johnson/ </li></ul>Week 6 –Technology Innovation MIS5001: Management Information Systems
  2. 2. Today ’s Agenda <ul><li>Case Discussion </li></ul><ul><li>Discussion </li></ul><ul><li>Activity: 2SPA </li></ul>
  3. 3. Case Study Discussion <ul><li>What, historically, have been Apple ’s competitive advantages? </li></ul><ul><li>Are the PC industry competitive dynamics favorable or problematic for Apple? </li></ul><ul><li>How sustainable is Apple ’s competitive position in MP3 players ? </li></ul><ul><li>How sustainable is Apple ’s competitive position in smart phones ? </li></ul><ul><li>Compare Apple ’s strategy for iPad to Amazon’s strategy for Kindle. Which company do you think will be more successful? </li></ul>
  4. 4. 100-Second Reflection <ul><li>What would you like to remember at the end of the semester about today ’s cases? </li></ul><ul><li>What do you have more questions about? </li></ul><ul><li>Any other comments? </li></ul>
  5. 5. For Further Discussion <ul><li>Two-Sided Markets </li></ul><ul><ul><li>Getting pricing right: subsidize quality- and price-sensitive </li></ul></ul><ul><ul><li>Cope with winner-take-all competition </li></ul></ul><ul><ul><li>Avoid envelopment </li></ul></ul><ul><li>What is the business model for “free”? </li></ul>
  6. 6. 2SPA : 2-Sided Platform Activity <ul><li>1, 2, 3 … 4 groups </li></ul><ul><li>Pick one of the following products: </li></ul><ul><ul><li>Bicycle (e.g., kids, commuter, racing, mountain, BMX) </li></ul></ul><ul><ul><li>Furniture (e.g., desk, chair, sofa, table) </li></ul></ul><ul><ul><li>Jewelry (e.g., necklace, bracelet, earrings) </li></ul></ul><ul><ul><li>Backpacks, Handbags, or Luggage </li></ul></ul><ul><li>Pretend you are marketing manager with goal to develop recurring revenue via introduction of digital platform into your physical good. </li></ul><ul><ul><li>Who are the two sides </li></ul></ul><ul><ul><li>What is the value proposition for each? </li></ul></ul><ul><ul><li>Which do you charge and why? </li></ul></ul>
  7. 7. PROF. STEVEN L. JOHNSON EMAIL: [email_address] Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001spring12johnson/ For More Information

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