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Week 2 MIS5001 Information Technology Management


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Temple U. Fox School of Business Prof. Johnson covers week 2 material with Information Technology Management for MIS5001 students

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Week 2 MIS5001 Information Technology Management

  1. 1. PROF. STEVEN L. JOHNSON TUESDAY 6:00 TO 8:30PM MIS5001: Week 2
  2. 2. Today’s Agenda <ul><li>Case Discussion </li></ul><ul><li>Discussion </li></ul><ul><ul><li>Reading </li></ul></ul><ul><ul><li>Blog Discussion Question </li></ul></ul><ul><li>Upcoming Assignments </li></ul><ul><ul><li>Case Study Analysis </li></ul></ul><ul><ul><li>Group Project </li></ul></ul><ul><li>In-Class Exercise </li></ul>
  3. 3. Case: Google, Inc. First (and primary) product is: algorithmic search Determinants of paid listing revenues are: coverage, click-through, average CPC, revenue splits Google governance structure: two stock classes Founder background: engineers Other major products include: Maps, Gmail, Books, Finance, Docs, Calendar, Checkout, YouTube, DoubleClick, NexusOne Work allocation % is (XX/XX/XX): 70/20/10 Values + Golden Rules: Don’t be evil; technology matters; make our own rules. Make coordination easy; eat your own dog food; don’t be evil; data drive decisions; communicate effectively.
  4. 4. Case Discussion Questions <ul><li>The case describes several of Google’s “products” (i.e., Search, Gmail, Google Earth). What do they have in common? </li></ul><ul><li>What line of business is Google in? </li></ul><ul><li>How does Google make money? Who are its customers? </li></ul><ul><li>With this in mind, what is Google’s real product? </li></ul><ul><li>Based on the material in the case, how would you describe Google’s strategy? Do they have one? </li></ul><ul><li>See case p. 13: “What Should Google Do?” What do you think Google should do? Why? </li></ul>
  5. 5. 1-Minute Essay <ul><li>What is something you learned? </li></ul><ul><li>What would you like to know more about? </li></ul><ul><li>Other comments </li></ul>
  6. 6. Discussion <ul><li>5 Forces </li></ul><ul><li>Value Chains </li></ul><ul><li>How cell phones will replace learning </li></ul><ul><li>Is Powerpoint evil? </li></ul>
  7. 7. Case Study Analysis <ul><li>How </li></ul><ul><ul><li>Pick a case from weeks #3-7 </li></ul></ul><ul><ul><li>Pick ONE discussion question </li></ul></ul><ul><ul><li>Write a one-page answer </li></ul></ul><ul><ul><li>See syllabus for format, advice and evaluation criteria </li></ul></ul><ul><li>When </li></ul><ul><ul><li>First from weeks #3-7; Second from weeks #8-12 </li></ul></ul><ul><ul><li>Email to Prof. by Sunday at 5pm (2-days prior to class discussion) </li></ul></ul><ul><ul><li>Post to blog </li></ul></ul>
  8. 8. Individual and Group Project <ul><ul><li> </li></ul></ul><ul><li>How </li></ul><ul><ul><li>4 groups of 3-4 members each </li></ul></ul><ul><ul><li>Analyze a technology, application, or project that involves an innovative information-intensive technology </li></ul></ul><ul><li>When </li></ul><ul><ul><li>Week #3 (1/31) – Deadline to Form Groups </li></ul></ul><ul><ul><li>Week #4 (2/7) – Deadline to Propose Individual and Group Project Topics </li></ul></ul><ul><ul><li>Week #8 (3/13) – Individual Project Due </li></ul></ul><ul><ul><li>Week #14 (4/17) – Group Project Due, Group Presentations </li></ul></ul>
  9. 9. In-Class Exercise <ul><li>Form 4 teams (1-2-3-4-1-2-3-4...) </li></ul><ul><ul><li>6 minutes: brainstorm to identify 10 examples of technologies, applications, or technology vendors that are innovative information-intensive technologies </li></ul></ul><ul><ul><ul><li>Report 3 examples back to the class </li></ul></ul></ul><ul><ul><li>4 minutes: pick 2-3 examples from broad, identify 3 individual related components </li></ul></ul>