Mis5101 wk4 information goods

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Slides from week 4 of MIS5101: Business Intelligence taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

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Mis5101 wk4 information goods

  1. 1. MIS5101: Business Intelligence Week 4 – Digital Goods PROF. STEVEN L. JOHNSON Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5101fall10/
  2. 2. Today’s Agenda   Case Discussion   Recap: Blog Discussion Question   Reading Discussion   Case Study Analysis Feedback   Activity
  3. 3. Overview Questions   What business is SKOLAR in?   What is SKOLAR’s product?   What is SKOLAR’s business model?   Who are SKOLAR’s potential customers?   What does the McKinsey report recommend?
  4. 4. Discussion Questions   Based on the information provided in the case, do you think SKOLAR has a viable business model? Why or why not? What additional information would you like to know to make a better determination?   What is your assessment of the McKinsey report? How do you assess the approach, facts, and conclusions of the report?   If you were Paul Lippe, CEO of SKOLAR, what would you do? Be specific. For example, what market would you approach first? How? Why?
  5. 5. 1-Minute Essay 1.  What is something you learned? 2.  What would you like to know more about? 3.  Other comments
  6. 6. Blog Discussion + Reading   Digital information goods   Experience goods   Non-rival   Often perishable: time = $$   Market solutions   Browsing / segmentation (time, detail, analysis tools)   Distribution   Bundling   Tiers   $$   Subscriptions   Advertising-supported
  7. 7. Case Study Analysis Feedback   Strengths   One page   Mostly clear what question addressed   Weaknesses   OT1H, OTOH, OTOOH   Evidence beyond the case   Opportunities   Make a decision, stick to it   Analysis: use case facts as evidence   Write and rewrite
  8. 8. In-Class Exercise   See handout
  9. 9. Product Offering Formula   Potential Subscribers (PS)   Conversation Rate (CS) (~ market share / penetration)   Annual Subscription Charge (SC)   Variable Costs (VC)   Fixed Costs (FC) (PS * CR * (SC-VC)) – FC = gross profit for product
  10. 10. For More Information PROF. STEVEN L. JOHNSON EMAIL: STEVEN@TEMPLE.EDU Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/

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