P R O F . S T E V E N L . J O H N S O N
T w i t t e r : @ S t e v e n L J o h n s o n
http://stevenljohnson.org
http://com...
Today’s Agenda
  Case Discussion
  Blog Discussion Question
  Reading Discussion
  The Digital Difference Activity
Case Study Discussion
  Why was Kodak so successful in the traditional
photography industry?
  What are major difference...
100-Second Reflection
1.  What would you like to remember at the end of the
semester about the Kodak case?
2.  What would ...
Blog Discussion
  2 Steps Forward, 1 Step Back ?
  Costs: fixed vs. variable
  Access  privacy
  Access  art and cra...
Reading: Day & Schoemaker
  Pitfalls for incumbents
  Delayed participation
  Sticking with the familiar
  Reluctance ...
Reading Discussion: Atoms are the new bits
  Crowdsourcing
  Long-tail
  Prototyping and fabrication
  Consumer to bus...
The Digital Difference Activity
  Groups of 2-3, take pen and paper...
  Find 4-5 examples of items with digital impact....
P R O F . S T E V E N L . J O H N S O N
E M A I L : S T E V E N @ T E M P L E . E D U
T w i t t e r : @ S t e v e n L J o ...
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MIS5001 Week 8 Digital Disruption

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Slides from week 8 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

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MIS5001 Week 8 Digital Disruption

  1. 1. P R O F . S T E V E N L . J O H N S O N T w i t t e r : @ S t e v e n L J o h n s o n http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/ Week 8 –Digital Disruption MIS5100: Management Information Systems
  2. 2. Today’s Agenda   Case Discussion   Blog Discussion Question   Reading Discussion   The Digital Difference Activity
  3. 3. Case Study Discussion   Why was Kodak so successful in the traditional photography industry?   What are major differences between traditional photography and digital imaging?   What are the differences in relation to value creation and value appropriation?   How should Kodak prepare itself for the unbounded nature of digital innovation?   Compared to Cisco case, what are unique roles of IT in the case of Kodak?
  4. 4. 100-Second Reflection 1.  What would you like to remember at the end of the semester about the Kodak case? 2.  What would you like to know more about? 3.  Any other comments?
  5. 5. Blog Discussion   2 Steps Forward, 1 Step Back ?   Costs: fixed vs. variable   Access  privacy   Access  art and craft   Processing   Instant gratification  less gratification   Storage  digital memory paradox
  6. 6. Reading: Day & Schoemaker   Pitfalls for incumbents   Delayed participation   Sticking with the familiar   Reluctance to fully commit   Lack of persistence   Crafting Solutions   Attend to peripheral signals   Build a learning capacity   Balance commitment and options   Organizational separation
  7. 7. Reading Discussion: Atoms are the new bits   Crowdsourcing   Long-tail   Prototyping and fabrication   Consumer to business   “Small batch”   New organization: “small pieces, loosely joined”
  8. 8. The Digital Difference Activity   Groups of 2-3, take pen and paper...   Find 4-5 examples of items with digital impact... ... anywhere on this floor or 6th floor   Return promptly by agreed up time   For each item make a note of:   Item, context and inferred process.   What was “old” process?   What is “new” process?   What is the digital difference?
  9. 9. P R O F . S T E V E N L . J O H N S O N E M A I L : S T E V E N @ T E M P L E . E D U T w i t t e r : @ S t e v e n L J o h n s o n http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/ For More Information

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