30 Nov 2012

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30 Nov 2012

  1. 1. My Online CommunityResearchNetwork Exchange Patterns ◦ Consistent Patterns (Org Sci) ◦ Formation Mechanisms (MISQ 2nd round R&R)Participation ◦ Continued Participation (MISQ under review) ◦ Emergent Leadership (ISR R&R)
  2. 2. The Strength Of Words Online: Emergent Leadership in Online Communities Steven L. Johnson, Temple University Research with Hani Safadi and Samer Faraj, McGill U. Presented 29 Nov 2012
  3. 3. Motivation Online Communities Leadership Online Community Leadership
  4. 4. Research Question What are structural and linguistic characteristics that distinguish leaders from other members of online communities?
  5. 5. Emergent Online Leadership Online Communities ◦ Voluntary > Mandatory ◦ Interests > Outcomes ◦ Written > Spoken ◦ Influence > Control ◦ Social > Transactional Leadership is a shared social process distributed within and emerging from the collective Leadership is a behavior, not a role
  6. 6. Emergent Leaders (Structure) Centrality Core/Periphery Boundary Spanning
  7. 7. Prism Model for NLP/CL Phonology: Speech Sounds Morphology ◦ Sub-words (Readability) Lexicography: ◦ Words (Type, #) Syntax: ◦ Combining Words (Prototypicality) Semantics: ◦ Meaning (Sentiment) Discourse: Conversation (Turn-taking) Dialogue: Structured Discourse (Genre)
  8. 8. Data and Method 3 Online Communities ◦ A game company forum ◦ A sound processing software company forum ◦ Artists using 3D creation tool Survey: Who is influential? Prior Year Communication ◦ Communication Network Structure ◦ Content: Computational Linguistics
  9. 9. Contribution Nominated Online Leaders Differ In Structural Position and Language Use ◦ Central, core members who are not boundary spanners ◦ Large number of positive, concise posts in simple language familiar to other participants with above average # of links Limits of Structural Power Supports Leadership as Emergent
  10. 10. Next Steps Theorizing on Emergent Leadership ◦ More clarity on formal vs. nominated Argumentation on Language of Leadership Analysis Updates ◦ One group at a time (or multi-level) ◦ Fewer measures ◦ Smaller comparison groups
  11. 11. Thank You ?

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