Video Optimisation: Videos For The Web

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Advice and tips on optimising videos for the web. Images taken from 500

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  • Video Optimisation: Videos For The Web

    1. 1. VIDEO OPTIMISATIONHOW TO OPTIMISE YOUR VIDEOS FOR THE WEB @STEVENGRADIDGE
    2. 2. WHO IS TALKING? - STEVEN GRADIDGE :)
    3. 3. Social Media Web Build SEO Services Management & DesignCompetitor Analysis Web Copywriting PPC ManagementWHO IS TALKING? - STEVEN GRADIDGE :)
    4. 4. WHY USE VIDEO?
    5. 5. SEARCH POSITIONS
    6. 6. SEARCH POSITIONS
    7. 7. Google likes video SEO SERP positions Increased exposureSEARCH POSITIONS
    8. 8. BRAND AWARENESS
    9. 9. LEADS/REFERRALS
    10. 10. EDUCATION/KNOWLEDGE SHARE
    11. 11. PROMOTION/PR
    12. 12. CUSTOMER SUPPORT
    13. 13. FUN/INTERACTIVE
    14. 14. WHERE?
    15. 15. #2 Search Engine on the Internet #3 most visited website on the Internet 490 million unique users a month* 2.9 billion hours spent each month* Broad demographic: 18-54 male/female Each visit means 25 minutes on-site* FREE!YOUTUBE
    16. 16. #2 Search Engine on the Internet #3 most visited website on the Internet 490 million unique users a month* 2.9 billion hours spent each month* Broad demographic: 18-54 male/female Each visit means 25 minutes on-site* FREE!YOUTUBE *average
    17. 17. OTHER VIDEO PLATFORMS
    18. 18. MetacafeOTHER VIDEO PLATFORMS
    19. 19. < 3 MINUTES > 3 MINUTES Too Short Too Long Not Enough Too Much Information Information Bored Site Lost Sales Visitors Do What Is Right For Your CustomersLENGTH OF THE VIDEO
    20. 20. < 3 MINUTES > 3 MINUTES K EEP IT S HORT S TUPIDLENGTH OF THE VIDEO
    21. 21. < 3 MINUTES > 3 MINUTES 345,986,980 72,096,583 56 seconds 4:53 seconds 34,050,473 2:35 seconds K EEP IT S HORT S TUPIDLENGTH OF THE VIDEO
    22. 22. HI AND LOW DEFINITION HI AND LOW DEFINITION HI DEFINITION HI DEFINITIONRESOLUTION
    23. 23. Marketing/ Support/FAQ Promotion & PR HI AND LOW DEFINITION HI AND LOW DEFINITION Knowledge Sharing Knowledge Sharing & Education & Education HI DEFINITION HI DEFINITIONRESOLUTION
    24. 24. THUMBNAILS
    25. 25. Relevant Helpful Eye catching SuitableTHUMBNAILS
    26. 26. BRANDING
    27. 27. Brand the video Brand your profileBRANDING
    28. 28. PUBLIC HOSTING PRIVATE HOSTING Free Costly Easier to share Closed SEO benefits Unread by mobiles No CRM analytics CRM analytics Closer control of IPHOSTING
    29. 29. CALL-TO-ACTION/USP’S
    30. 30. What Sets You Apart From The Competition?What Are You Trying To Sell?What Do You Want The Visitor To Do Next? In the video In the description In your profileCALL-TO-ACTION/USP’S
    31. 31. QR codes Ask watchers questions Use copyleft music Be creative, don’t be afraid Make it enjoyableENGAGEMENT
    32. 32. ANALYTICS
    33. 33. Fastest growing vertical: ‘How-to’KEYWORDS
    34. 34. Relevant tags Category Question/Solution based titles Fastest growing vertical: ‘How-to’KEYWORDS
    35. 35. DO YOUR RESEARCH
    36. 36. What are people searching? When are they searching? What are they searching on?DO YOUR RESEARCH
    37. 37. Expert Uniform Actors Borrowed materialGET AN EXPERT INVOLVED
    38. 38. Short and sharp Improvisation Borrowed materialWRITE A GREAT SCRIPT
    39. 39. Find script errors Find equipment errors Practice makes perfectSHOOT AND TEST IT
    40. 40. PR Blog it Tweet it Facebook Google+PROMOTE IT
    41. 41. Do your research Get an expert involved Write a great script Shoot and test it Promote itHOW TO MAKE MAKE A GREAT ‘HOW-TO’ VIDEO
    42. 42. WHY USE VIDEO?
    43. 43. The End. Now go and optimise your videos for the web :) Questions?@STEVENGRADIDGE
    44. 44. Most images taken from 500px.com - They are not my own work. I implore you to support theartists on the site as well as the site by registering. I can provide authors upon request.Imagery not used for commercial purposes.Other imagery used has been sourced from Google Images.If you want further information, please contact: @StevenGradidge

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