Unlocking The Potential Of LinkedIn


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Generating sales and increasing leads with LinkedIn.

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Unlocking The Potential Of LinkedIn

  1. 1. Unlocking The Potential Of LinkedIn6th March 2012
  2. 2. Generating Sales From Steven Gradidge LinkedIn Robin Fry
  3. 3. SEO ServicesSocial Media ManagementWeb Build & DesignPPC ManagementWeb CopywritingCompetitor Analysis Who Is Steven Gradidge Talking Robin Fry
  4. 4. The worlds largest B2B social networkOver 100 million active global users80% of companies now use it as a recruitmentAverage user is 39 and earns £60k a year What Is Steven Gradidge LinkedIn Robin Fry
  5. 5. Powerful When Used Steven Gradidge Properly Robin Fry
  6. 6. What People Think Steven Gradidge LinkedIn Is For Robin Fry
  7. 7. Keeping In Touch With Steven Gradidge Contacts Robin Fry
  8. 8. Recruitment Steven Gradidge Jobs Robin Fry
  9. 9. Talking in Business Steven Gradidge Groups Robin Fry
  10. 10. What Steven GradidgeLinkedIn Is Really For Robin Fry
  11. 11. Building Solid and Genuine Steven Gradidge Business Contacts Robin Fry
  12. 12. Steven GradidgeBut How? Robin Fry
  13. 13. Full Name, Location and Current Role Current and Past Employment Recommendations and Connections Links To Your Website Optimise Steven GradidgeYour Profile Robin Fry
  14. 14. Steven GradidgeApplications Robin Fry
  15. 15. Steven GradidgeRecommendations Robin Fry
  16. 16. Upload Your Complete Steven Gradidge Address Book Robin Fry
  17. 17. Connect a client with someone else Research a prospect before you meet them Write a recommendation for a customerHelpful Steven Gradidge Tips Robin Fry
  18. 18. LinkedIn Steven GradidgeGroups Robin Fry
  19. 19. Be Considered An Steven Gradidge Expert Robin Fry
  20. 20. Basic Premium Contact anyone on LinkedInContact only connections Expanded Profile Viewer Including Basic Profile Viewer 3rd Degree and Group Profile ViewingBasic Search Functionality Fully Search Functionality With Filters Reference Check Function OpenLink Messaging Service Contact Folder Organization Account Type: Steven Gradidge Basic Vs. Premium Robin Fry
  21. 21. Profile Page Steven GradidgeSneak Preview Robin Fry
  22. 22. Profile Page Steven GradidgeSneak Preview Robin Fry
  23. 23. Ask questions to engage conversation and topic interaction Be noticed and recognised as a subject expert Get recommended as an expert within your nicheVisibility/Credibility Steven Gradidge Answers Robin Fry
  24. 24. • Engage an infinite network • Free insightful research• Multi-platform sharing • Fun and engaging Visibility/Credibility Steven Gradidge Polls Robin Fry
  25. 25. Be aware if your contacts connect with other suppliers Include LinkedIn on website, email signature, biz card Ask For Referrals Message people who change jobMore Helpful Steven Gradidge Tips Robin Fry
  26. 26. More Tips: Steven GradidgeShare Advice Robin Fry
  27. 27. Steven GradidgeMobile Robin Fry
  28. 28. A continuous source ofenquiries and prospects.Contact and engage withcustomers, clients, friendsand brand advocates.A valuable resource to growyour network Steven Gradidge Summary Robin Fry
  29. 29. Any Steven GradidgeQuestions? Robin Fry
  30. 30. We hope this helps...White Hat MediaSussex Innovation CentreScience Park SquareFalmer, BrightonBN1 9SB+44 (0)1273 704 771info@whitehatmedia.com
  31. 31. Most images taken from 500px.com - They are not my own work. I implore you tosupport the artists on the site as well as the site by registering. I can provide authorsupon request.Other imagery used has been sourced from Google Images.Event organised by Sussex Enterprise.If you want further information, please contact: @StevenGradidge Steven Gradidge Resources Robin Fry