Gongman Final Report December 2012

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A review of the social media led Search for Rank Gongman that I executed while at The Rank Group

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Gongman Final Report December 2012

  1. 1. Search For The Rank Gongman 2012 Final Report December 2012
  2. 2. The Facts and Figures • Competition went live w/c 20th August and closed on 31st October • Gong themed events took place at 24 Grosvenor and G Casinos across England and Wales • Over 1,600 customers watched these events • Casino SMS campaign targeted 59,419 customers and a ‘what’s on guide’ was e.mailed to 113,976 people • 192 Facebook posts and 333 tweets produced about the gong tour • Over 640 approved videos uploaded to YouTube from a total of 893 entries (some were rejected/unable to be uploaded) • 178 new customers were acquired during the campaign • The gong videos and Facebook pages achieved over 24,000 likes/views • 970 tweets produced throughout the campaign with 3,268 followers • 71 pieces of coverage achieved
  3. 3. The Facts and Figures Achieved vs Targets Target Achieved % achieved Likes/views 20,000 24,144 121% New customer acquisitions 150 178 119% Entries 1,000 893 89% No of cuttings 50 71 142%
  4. 4. Twitter
  5. 5. Facebook
  6. 6. National Press
  7. 7. The Times 23rd November 2012 circ: 407,720
  8. 8. Daily Express 23rd November 2012 circ: 550,502
  9. 9. Daily Telegraph 23rd November 2012 circ: 560,471 Also appeared in the Scottish Daily Telegraph
  10. 10. The Daily Express 24th November 2012 circ: 550,502
  11. 11. The Sun 23rd November 2012 circ: 2,384,895 Also appeared in The Scottish Sun
  12. 12. Online Coverage
  13. 13. www.dailymail.co.uk 22nd November 2012 unique users: 6,671,641
  14. 14. www.telegraph.co.uk 22nd November 2012 unique users: 2,887,948
  15. 15. www.express.co.uk 23rd November 2012 unique users: 1,986,428
  16. 16. www.thetimes.co.uk 23rd November 2012 unique users: n/a
  17. 17. www.itv.com/news 22nd November 2012 unique users: n/a
  18. 18. www.anorak.co.uk 22nd November 2012 unique users: 58,031
  19. 19. www.onenewspage.co.uk 23rd November 2012 unique users: 418,200
  20. 20. www.rugbyadvertiser.co.uk 23rd November 2012 unique users: n/a
  21. 21. The same article also appeared on:
  22. 22. www.casinolifemagazine.com 29th November 2012 unique users: 6,000
  23. 23. www.thisisstaffordshire.co.uk 23rd November 2012 unique users: n/a
  24. 24. www.eveningnews24e.co.uk 23rd November 2012 unique users: n/a
  25. 25. The same article also appeared on:
  26. 26. www.dailyecho.co.uk 30th October 2012 unique users: 30,437
  27. 27. www.casino4dummies.co.uk 26th October 2012 unique users: n/a
  28. 28. www.gaystarnews.com 30th October 2012 unique users: n/a
  29. 29. www.britevents.com 12th October 2012 unique users: n/a
  30. 30. Bristol Towntalk September 2012 unique users: n/a
  31. 31. Leeds Towntalk September 2012 unique users: n/a
  32. 32. Swansea Towntalk September 2012 unique users: n/a
  33. 33. Reading Towntalk October 2012 unique users: n/a
  34. 34. Plymouth Towntalk October 2012 unique users: n/a
  35. 35. Regional Press Coverage
  36. 36. Great Yarmouth Mercury 23rd November 2012 circ: 17,175
  37. 37. Maidenhead Advertiser 13th September 2012 circ: 18,701
  38. 38. The Stoke Sentinel 23rd November 2012 circ: 45,343
  39. 39. Wolverhampton Express & Star 22nd November 2012 circ: 31,984
  40. 40. Aberdeen Evening Express 30th August 2012 circ: 50,630
  41. 41. Paisley Daily Express 3rd September 2012 circ: 7,538
  42. 42. Blackpool Gazette 12th October 2012 circ: 19,185
  43. 43. Chester Leader 29th August 2012 circ: 1,669
  44. 44. Flintshire Leader 29th August 2012 circ: 8,967
  45. 45. Wrexham Leader 29th August 2012 circ: 16,131
  46. 46. Isle of Thanet Gazette 12th October 2012 circ: 9,867
  47. 47. Burton Mail 29th August 2012 circ: 12,198
  48. 48. Barking & Dagenham Post 5th September 2012 circ: 11,131
  49. 49. Great Yarmouth Mercury 31st August 2012 circ: 17,032
  50. 50. Blackpool Gazette 23rd November 2012 circ: 19,185
  51. 51. Lancashire Evening Post 23rd November 2012 circ: 20,379
  52. 52. Wigan Evening Post 23rd November 2012 circ: 7,092
  53. 53. Trade Press
  54. 54. Coinslot 31st August 2012 circ: 4,100

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