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Steve Robins - Full-funnel marketing experience


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Steve Robins - Full-funnel marketing experience

  1. 1. Leads Visitors Customers Promoters Strangers ATTRACT CONVERT CLOSE DELIGHT Social Media Blog Website Forms Product videos Datasheets PR/AR User conferences Content Syndication Ads Newsletters Byline articles Survey research Tradeshows Advisory boards Customer sat survey Sales training Sales tools Survey reports eBooks Whitepapers Analyst reports Webinars Sales prez STRATEGY Annual marketing plan & budget Messaging Steve Robins | Full-Funnel Marketing Results Martech Metrics Research Win/loss Team creation • 40% increase in new leads • 50% lower cost per lead two years in a row • New customer conference achieved high attendance, and ratings • Rebuilt, revitalized marketing team • 44% increase in nurturing • 3x revenue growth over 4 years • 50% revenue growth in target industries in year 1 • Top ranked blog in domain area © Steve Robins 2017