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SAP - Solution Marketing Case Study

Case study by Assaad, Rhan and Bentzi from Solution Marketing course at The Boston Startup School. June 2012.

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SAP
Assaad, Rhan and Bentzi
Business
Solution
Software
Basic Overview
•   Businesses Management Software
•   Communication integration.
•   Streamline processes.
•   Identify and solve the problem.
•   Better job than competitors
•   Provides several solutions
    o financial management
    o analytic applications
    o cloud computing
Testimonials




Bill Davis, director of Financial Systems and Processes at Centerpoint
SAP helped streamline communications. Not just with customers but with
  employee trucks.
SAP is reliable.
SAP - Solution Marketing Case Study
SAP - Solution Marketing Case Study
Ad

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SAP - Solution Marketing Case Study

  • 3. Basic Overview • Businesses Management Software • Communication integration. • Streamline processes. • Identify and solve the problem. • Better job than competitors • Provides several solutions o financial management o analytic applications o cloud computing
  • 4. Testimonials Bill Davis, director of Financial Systems and Processes at Centerpoint SAP helped streamline communications. Not just with customers but with employee trucks. SAP is reliable.
  • 7. The Negatives • Bad user interface. • Lack of flexibility. • Cost of maintenance • Low patch application rate -> security issues • Too sales focused o core innovation strength gets diluted
  • 8. Overall • Completeness: 4.5 o People/users , fit to needs: 4  High value Index implies usability and flexibility  Quora stated bad user interface o Process  Several different products  High value index implies high ROI Content/ Data Customer --- Pain Process Points Technology User Services
  • 9. Overall • Completeness: 4.5 o Content/Information: 5  Has a lot of users and thus have a lot of data o Technology: Hardware & software  A lot of software patches released and not installed Content/ Data o Services & Support: 5  Great Reviews Customer --- Pain Process Points Technology User Services
  • 10. Overall • Strategy: 4 o Differentiated offerings: 2  Oracle and IBM both have similar offerings o Partners: 5  Several Partnerships including educational partnerships
  • 11. Is it a Solution? The team believes that SAP is a software solution because: • it address a problem and makes it easier • is widely used and accepted as a solution • provides several different types of solutitons for various problems
  • 12. The Team Assaad: LinkedIn Email Bentzi: Email Rhan: LinkedIn Email We are Marketing Students at