Case study by Kelly McDonald and Nicki Haylonfrom Solution Marketing course at The Boston Startup School. June 2012.

1. LinkedIn
Max Ade & Luis Duco

2. LinkedIn
35
By: Max Ade
Luis M. Duco

3. Max Ade
Boston Startup School
- Marketing Track
• Twitter: @adesome
• LinkedIn: www.linkedin.com/in/adesome

4. Luis M. Duco
Boston Startup School
- Marketing Track
• Twitter: @LMDuco
• LinkedIn:www.linkedin.com/in/lmduco

5. Completeness
People/users, fit to needs 5 Solution: Business networking;
6.4 Million Passwords
Reportedly Stolen From
LinkedIn Website, but took and
Process 2 old concept (6 °of separation)
Very good with contact info;
Content/Information 3 bad at other media
Technology: Hardware and Blog: Tech centers around
software 5 world; women entrepreneurs
Streamline head hunter and job
finder; premium account
should write TY to companies
Services & support 4 who have viewed account

6. Quora
• What are LinkedIn's competitors?
• This is a follow-up question to LinkedIn: Why does LinkedIn
seem to have no serious competitors?.
• Answer Wiki
• Viadeo (35M members)
XING (10M members)
BranchOut
Bizily
partnerup
company.com
Zerply
Achoo

8. Strategy
Differentiated In between social media
offereing- unique in and yellow pages;
market 4 cometitor branch out
Partners: includes
tech, apps, and Professional content
content 5 sharing
Hiring solutions was up
Partner-friendly 121%; companies are
business model using more to find leads
(win-win) 5 and employees

9. Linkedin Premium Review and
Impressions
Advanced Search Inmail and Openlink
-Verdict: +1 - Veredict: -1
Move to the Top of the
Who’s Viewed Your Profile
List
- Veredict: +1
- Veredict: -1
Search Organizer Job Seeker Badge
- Veredict: +1 - Veredict: -1
Is it worth it?
Final score: 0