Chuck E Cheese's - Solution Marketing Case Study

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Case study by Sara Sigel & Gordon Alemao
from Solution Marketing course at The Boston Startup School. June 2012.

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Chuck E Cheese's - Solution Marketing Case Study

  1. 1. ChuckE.Cheese’sSara Sigel & Gordon Alemao
  2. 2. Chuck E. Cheese Solution Marketing
  3. 3. Solution Marketing AnalysisCompletenessPeople / Users 4Process 2Content / Information 5Technology: Hardware and software 3Services and Support 2StrategyDifferentiated Offering 3Partners: Tech, Apps, and Content 4Partner-Friendly Business Model 5
  4. 4. People and User Fit 4Offers convenient, one-stop parties.Customers not looking for high quality.Mass appeal to busy parents.
  5. 5. Process / Service 2 Food oriented. Expensive. Lack of staff training.
  6. 6. Content 5Interactive games.Music.Other kids.Food.Play equipment.
  7. 7. Technology 2 Frequent equipment failures. Reinvent the wheel with copycat games.
  8. 8. Differentiated Offering 3 Crowded space. Competes with amusement parks, arcades,free playgrounds, and other indoor playspaces.
  9. 9. Partner-Friendly 4/5 Purell / Dreamworks / Lowes Schools / Teachers / Parents
  10. 10. Solution? Party Scene. 28KidsStimuli everywhere! Adults Its so easy!
  11. 11. ResourcesChuck E Cheese Official WebsiteAbout, Promotions, Content, TechnologyBlogs, i.e. Insidepizza.blogspot.comProcess, Staff, Service, SupportYelp.com, Customer ReviewsCost, Technology, Staff, ProcessCompetitors Official WebsitesDifferentiated Offerings, Cost, Service
  12. 12. Sara SigelBoston Startup School, Marketing@SaraSigelLinkedIn.com/in/SaraSigel Gordon Alemao Boston Startup School, Marketing @GCAlemao LinkedIn.com/in/GCAlemao

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