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Chuck E Cheese's - Solution Marketing Case Study

Chuck E. Cheese's offers convenient one-stop birthday parties but lacks quality. It has mass appeal for busy parents through interactive games, music, food, and play equipment. However, the technology frequently fails and games are copied. It competes with many other indoor entertainment options for kids. Partnerships with brands like Purell, Dreamworks and Lowes help differentiate it and attract families.

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ChuckE.Cheese’s
Sara Sigel & Gordon Alemao
Chuck E. Cheese
  Solution Marketing
Solution Marketing Analysis
Completeness

People / Users                      4

Process                             2

Content / Information               5

Technology: Hardware and software   3

Services and Support                2

Strategy

Differentiated Offering             3

Partners: Tech, Apps, and Content   4

Partner-Friendly Business Model     5
People and User Fit                      4

Offers convenient, one-stop parties.
Customers not looking for high quality.
Mass appeal to busy parents.
Process / Service               2


         Food oriented.
           Expensive.
      Lack of staff training.
Content             5




Interactive games.
Music.
Other kids.
Food.
Play equipment.

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Chuck E Cheese's - Solution Marketing Case Study

  • 2. Chuck E. Cheese Solution Marketing
  • 3. Solution Marketing Analysis Completeness People / Users 4 Process 2 Content / Information 5 Technology: Hardware and software 3 Services and Support 2 Strategy Differentiated Offering 3 Partners: Tech, Apps, and Content 4 Partner-Friendly Business Model 5
  • 4. People and User Fit 4 Offers convenient, one-stop parties. Customers not looking for high quality. Mass appeal to busy parents.
  • 5. Process / Service 2 Food oriented. Expensive. Lack of staff training.
  • 6. Content 5 Interactive games. Music. Other kids. Food. Play equipment.
  • 7. Technology 2 Frequent equipment failures. Reinvent the wheel with copycat games.
  • 8. Differentiated Offering 3 Crowded space. Competes with amusement parks, arcades, free playgrounds, and other indoor playspaces.
  • 9. Partner-Friendly 4/5 Purell / Dreamworks / Lowes Schools / Teachers / Parents
  • 10. Solution? Party Scene. 28 Kids Stimuli everywhere! Adults It's so easy!
  • 11. Resources Chuck E Cheese Official Website About, Promotions, Content, Technology Blogs, i.e. Insidepizza.blogspot.com Process, Staff, Service, Support Yelp.com, Customer Reviews Cost, Technology, Staff, Process Competitors' Official Websites Differentiated Offerings, Cost, Service
  • 12. Sara Sigel Boston Startup School, Marketing @SaraSigel LinkedIn.com/in/SaraSigel Gordon Alemao Boston Startup School, Marketing @GCAlemao LinkedIn.com/in/GCAlemao