Mobile Site Optimisation and SEO for Your Business


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Mobile Site Optimisation and SEO for Your Business

  1. 1. A-Star CreationsAbbey House, Bracknel, RG12 1BPMobile ConceptsMobile SEO
  2. 2. Mobile Search
  3. 3. Mobile Search is
  4. 4. Local is King with Mobile Search
  5. 5. Blended Mobile Algorithms
  6. 6. Mobile Search 101• Mobile Searchers use “short-tail” keywords!
  7. 7. Mobile Search 101• A high degree of mobile search is “local” in nature.
  8. 8. Mobile Search DOMINATESRestaurants
  9. 9. Think Social “First”• Mobile sites should havesocial media links embeddedon every page, as manysmartphone users areconnected to their socialnetworks 24/7.
  10. 10. Build for the Device• Don’t just build a scaled down version of thedesktop site!• Preferably use a mobile version of the site residingon a sub-domain leading with the“”
  11. 11. Mobile SEO Basics• Google supports three ways of servingmobile specific content to users and haveprovided distinct recommendations for each.When a mobile user requests a particularURL:1.Serve the same HTML as the desktopversion of the page and use CSS3 mediaqueries to change the look of the site (ideal).
  12. 12. Mobile SEO Basics2. Serve HTML and CSS that is differentfrom the desktop version of the page.3. Redirect a user to a different URLutilizing mobile optimized content.
  13. 13. “Old School” SEO Principles Apply• Title Tags• Description• Keywords
  14. 14. M.Domain name or .Mobi• It Doesn’t Matter – you pick it!• .MOBI has just marketed well!
  15. 15. Rich Content – Think Small!• Webpages with rich content (images and videos)are difficult to load on mobile phones/tablets.• Reducing file sizes of rich content ensures thosepages are easy to view on the end user’s mobiledevices and give this highly sharable content bettervisibility.• Use it sparingly!
  16. 16. Mobile Site Maps – Nice, but NotRequiredMobile sitemaps can’t hurt, and like traditionalsitemaps, they could help sites get more uniquecontent indexed.They are not necessary for mobile SEO!
  17. 17. Cross-linking – Mobile vs. Desktop• Each mobile-friendly page should have a link to themain desktop site — clearly marked — so accessto the full site is not limited.
  18. 18. Mobile Keyword Research• Use the AdWords tool:
  19. 19. Search Keyword Phrases
  20. 20. Use Advanced Options
  21. 21. Mobile Search Action Step 1• Build out your content
  22. 22. Mobile Search Action Step 2• Simple on-page optimization– Title Tags– Keywords– Descriptions– Content
  23. 23. Mobile Search Action Step 3• Share your Mobile Directory socially– Facebook– Twitter– LinkedIn– Pinterest
  24. 24. Mobile Search Action Step 4• Simple linking strategies work for mobile search– Press Releases– Social Bookmarks– Directories– Video Syndication– Articles (avoid heavy spinning of text)
  25. 25. Save Money – Do It YourselfEDU & Wiki Links - $5 PR Backlinks - $5 (note - this provider periodically offers upsells of $5-$10 more) 22PR8 to PR5 Social Bookmarks MANUALLY Creation - $5 PR Wiki links - $5• Retweets - $5Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account - $5 Message to 1mm followers and Get 2500 real followers to Twitter, and then...Retweet one of our Tweets -- $5•
  26. 26. Save Money – Do It YourselfGOV and EDU Wiki Links - $5• +1s - $5110 Google Plus 1s - $5 Followers / Repins - $5300 Unique Pinterest Followers / Repins / Likes - $5 Votes - $5
  27. 27. Free Mobile Sample Site& Business Consultation:We offer a free mobile sample site so you can seefirst hand how your website would like as a mobileoptimised site. We also offer a free 1 hourconsultation at your business premises.Simply Visit our website: arrange your free consultation today.