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A-Star Creations
Abbey House, Bracknel, RG12 1BP
Mobile Concepts
Mobile SEO
Mobile Search
Mobile Search is
Local is King with Mobile Search
Blended Mobile Algorithms
Mobile Search 101
• Mobile Searchers use “short-tail” keywords!
Mobile Search 101
• A high degree of mobile search is “local” in nature.
Mobile Search DOMINATES
Restaurants
Think Social “First”
• Mobile sites should have
social media links embedded
on every page, as many
smartphone users are
connected to their social
networks 24/7.
Build for the Device
• Don’t just build a scaled down version of the
desktop site!
• Preferably use a mobile version of the site residing
on a sub-domain leading with the
“m.yourdomain.com.”
Mobile SEO Basics
• Google supports three ways of serving
mobile specific content to users and have
provided distinct recommendations for each.
When a mobile user requests a particular
URL:
1.Serve the same HTML as the desktop
version of the page and use CSS3 media
queries to change the look of the site (ideal).
Mobile SEO Basics
2. Serve HTML and CSS that is different
from the desktop version of the page.
3. Redirect a user to a different URL
utilizing mobile optimized content.
“Old School” SEO Principles Apply
• Title Tags
• Description
• Keywords
M.Domain name or .Mobi
• It Doesn’t Matter – you pick it!
• .MOBI has just marketed well!
Rich Content – Think Small!
• Webpages with rich content (images and videos)
are difficult to load on mobile phones/tablets.
• Reducing file sizes of rich content ensures those
pages are easy to view on the end user’s mobile
devices and give this highly sharable content better
visibility.
• Use it sparingly!
Mobile Site Maps – Nice, but Not
Required
Mobile sitemaps can’t hurt, and like traditional
sitemaps, they could help sites get more unique
content indexed.
They are not necessary for mobile SEO!
Cross-linking – Mobile vs. Desktop
• Each mobile-friendly page should have a link to the
main desktop site — clearly marked — so access
to the full site is not limited.
Mobile Keyword Research
• Use the AdWords tool:
http://adwords.google.com/keywordtool
Search Keyword Phrases
Use Advanced Options
Mobile Search Action Step 1
• Build out your content
Mobile Search Action Step 2
• Simple on-page optimization
– Title Tags
– Keywords
– Descriptions
– Content
Mobile Search Action Step 3
• Share your Mobile Directory socially
– Facebook
– Twitter
– LinkedIn
– Pinterest
Mobile Search Action Step 4
• Simple linking strategies work for mobile search
– Press Releases
– Social Bookmarks
– Directories
– Video Syndication
– Articles (avoid heavy spinning of text)
Save Money – Do It Yourself
EDU & Wiki Links - $5
http://fiverr.com/wiseman/create-10-edu-backlinks-for-your-site-explanation-and-proof-1st-page-of-google-inside
High PR Backlinks - $5
http://fiverr.com/seosupremacy/manually-build-150-high-pr-backlinks (note - this provider periodically offers upsells of $5-$10 more) 22
PR8 to PR5 Social Bookmarks MANUALLY http://fiverr.com/ecnarret/manually-submit-your-site-or-blog-to-23-best-social-bookmarking-
sites-pr5-to-pr8
Linkwheel Creation - $5
http://fiverr.com/volarex/build-a-linkwheel-with-6-high-pr-blog-manually-and-then-create-3000-backlinks-on-them-dominate-the-first-page-
of-any-search-engine
High PR Wiki links - $5
•http://fiverr.com/seosupremacy/build-1000-high-pr-mixed-wiki-backlinks
Twitter Retweets - $5
Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account - $5 http://fiverr.com/bestoftwitter/retweet-your-
tweet-to-250000-followers-and-add-2500-real-followers-to-your-account
Tweet Message to 1mm followers and Get 2500 real followers to Twitter, and then...Retweet one of our Tweets -- $5
http://fiverr.com/bestoftwitter/tweet-your-message-to-1-million-followers-follow-you-and-retweet-one-of-your-tweets
•
Save Money – Do It Yourself
GOV and EDU Wiki Links - $5
•http://fiverr.com/seosupremacy/manually-build-100-high-pr-gov-and-edu-wiki-backlinks
Google +1s - $5
110 Google Plus 1s - $5 http://fiverr.com/frank29/get-you-110-real-human-google-plus-1-
votes-to-seo-rocket-up-your-high-rank-on-google-search-engine
Pinterest Followers / Repins - $5
300 Unique Pinterest Followers / Repins / Likes - $5 http://fiverr.com/frank29/deliver-300-
unique-pinterest-followers-300-repins-and-300-likes-without-password-to-seo-rocket-up-your-
high-rank-on-google-search-engine
Stumbleupon Votes - $5
http://fiverr.com/frank29/give-you-100-stumbleupon-votes-to-seo-rocket-up-your-website-high-
rank-on-google-search-engine
Free Mobile Sample Site
& Business Consultation:
We offer a free mobile sample site so you can see
first hand how your website would like as a mobile
optimised site. We also offer a free 1 hour
consultation at your business premises.
Simply Visit our website: http://astarcreations.com/
to arrange your free consultation today.

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Mobile Site Optimisation and SEO for Your Business

  • 1. A-Star Creations Abbey House, Bracknel, RG12 1BP Mobile Concepts Mobile SEO
  • 4. Local is King with Mobile Search
  • 6. Mobile Search 101 • Mobile Searchers use “short-tail” keywords!
  • 7. Mobile Search 101 • A high degree of mobile search is “local” in nature.
  • 9. Think Social “First” • Mobile sites should have social media links embedded on every page, as many smartphone users are connected to their social networks 24/7.
  • 10. Build for the Device • Don’t just build a scaled down version of the desktop site! • Preferably use a mobile version of the site residing on a sub-domain leading with the “m.yourdomain.com.”
  • 11. Mobile SEO Basics • Google supports three ways of serving mobile specific content to users and have provided distinct recommendations for each. When a mobile user requests a particular URL: 1.Serve the same HTML as the desktop version of the page and use CSS3 media queries to change the look of the site (ideal).
  • 12. Mobile SEO Basics 2. Serve HTML and CSS that is different from the desktop version of the page. 3. Redirect a user to a different URL utilizing mobile optimized content.
  • 13. “Old School” SEO Principles Apply • Title Tags • Description • Keywords
  • 14. M.Domain name or .Mobi • It Doesn’t Matter – you pick it! • .MOBI has just marketed well!
  • 15. Rich Content – Think Small! • Webpages with rich content (images and videos) are difficult to load on mobile phones/tablets. • Reducing file sizes of rich content ensures those pages are easy to view on the end user’s mobile devices and give this highly sharable content better visibility. • Use it sparingly!
  • 16. Mobile Site Maps – Nice, but Not Required Mobile sitemaps can’t hurt, and like traditional sitemaps, they could help sites get more unique content indexed. They are not necessary for mobile SEO!
  • 17. Cross-linking – Mobile vs. Desktop • Each mobile-friendly page should have a link to the main desktop site — clearly marked — so access to the full site is not limited.
  • 18. Mobile Keyword Research • Use the AdWords tool: http://adwords.google.com/keywordtool
  • 21. Mobile Search Action Step 1 • Build out your content
  • 22. Mobile Search Action Step 2 • Simple on-page optimization – Title Tags – Keywords – Descriptions – Content
  • 23. Mobile Search Action Step 3 • Share your Mobile Directory socially – Facebook – Twitter – LinkedIn – Pinterest
  • 24. Mobile Search Action Step 4 • Simple linking strategies work for mobile search – Press Releases – Social Bookmarks – Directories – Video Syndication – Articles (avoid heavy spinning of text)
  • 25. Save Money – Do It Yourself EDU & Wiki Links - $5 http://fiverr.com/wiseman/create-10-edu-backlinks-for-your-site-explanation-and-proof-1st-page-of-google-inside High PR Backlinks - $5 http://fiverr.com/seosupremacy/manually-build-150-high-pr-backlinks (note - this provider periodically offers upsells of $5-$10 more) 22 PR8 to PR5 Social Bookmarks MANUALLY http://fiverr.com/ecnarret/manually-submit-your-site-or-blog-to-23-best-social-bookmarking- sites-pr5-to-pr8 Linkwheel Creation - $5 http://fiverr.com/volarex/build-a-linkwheel-with-6-high-pr-blog-manually-and-then-create-3000-backlinks-on-them-dominate-the-first-page- of-any-search-engine High PR Wiki links - $5 •http://fiverr.com/seosupremacy/build-1000-high-pr-mixed-wiki-backlinks Twitter Retweets - $5 Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account - $5 http://fiverr.com/bestoftwitter/retweet-your- tweet-to-250000-followers-and-add-2500-real-followers-to-your-account Tweet Message to 1mm followers and Get 2500 real followers to Twitter, and then...Retweet one of our Tweets -- $5 http://fiverr.com/bestoftwitter/tweet-your-message-to-1-million-followers-follow-you-and-retweet-one-of-your-tweets •
  • 26. Save Money – Do It Yourself GOV and EDU Wiki Links - $5 •http://fiverr.com/seosupremacy/manually-build-100-high-pr-gov-and-edu-wiki-backlinks Google +1s - $5 110 Google Plus 1s - $5 http://fiverr.com/frank29/get-you-110-real-human-google-plus-1- votes-to-seo-rocket-up-your-high-rank-on-google-search-engine Pinterest Followers / Repins - $5 300 Unique Pinterest Followers / Repins / Likes - $5 http://fiverr.com/frank29/deliver-300- unique-pinterest-followers-300-repins-and-300-likes-without-password-to-seo-rocket-up-your- high-rank-on-google-search-engine Stumbleupon Votes - $5 http://fiverr.com/frank29/give-you-100-stumbleupon-votes-to-seo-rocket-up-your-website-high- rank-on-google-search-engine
  • 27. Free Mobile Sample Site & Business Consultation: We offer a free mobile sample site so you can see first hand how your website would like as a mobile optimised site. We also offer a free 1 hour consultation at your business premises. Simply Visit our website: http://astarcreations.com/ to arrange your free consultation today.