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Research Techniques for the
Media Industries
Mr Burns
Creative & Media
Aims
• To develop understanding of and skills in
research relevant to creative media
production.
• You will present your f...
Learning outcomes
• On completion of this unit a learner should:
• Understand the purposes of research in the
media indust...
Understand the purposes of research
in the media industries
• Market research: audience data; audience
awareness; product ...
Understand the purposes of research
in the media industries
• Production research: content; resources, eg
personnel, talen...
research methods and techniques
• Resource procedures: search methods (subject
indexes, search engines, file
• transfer pr...
Types of research:
• quantitative research
• Eg. programme ratings, readership
• circulation figures, hits on a website, b...
Primary sources:
• interview (face-to-face, telephone, email); bias
in interviewing
• contexts (uniformity of questioning,...
Secondary sources:
• books; journals; reference based books and
directories;
• periodicals; newspapers; film archives; pho...
Consumer categorisation:
• socio-economic classification;
geodemographic
• classification; psychographic classification;
e...
Be able to present results of research
• Techniques: written (word processed, reports, reviews); oral
(individual
• presen...
Grading grid
Task
Produce a presentation and portfolio comparing
Pros and Cons of different research techniques
and methods in creative...
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Research techniques for the diploma

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Research techniques for the diploma

  1. 1. Research Techniques for the Media Industries Mr Burns Creative & Media
  2. 2. Aims • To develop understanding of and skills in research relevant to creative media production. • You will present your findings in both written forms and will learn to cite and reference your sources. (Harvard, (MLA)
  3. 3. Learning outcomes • On completion of this unit a learner should: • Understand the purposes of research in the media industries • Be able to apply a range of research methods and techniques • Be able to present results of research.
  4. 4. Understand the purposes of research in the media industries • Market research: audience data; audience awareness; product reach; audience • profiling; consumer behaviour; consumer attitudes; competitor analysis; • advertising placement; advertising effects
  5. 5. Understand the purposes of research in the media industries • Production research: content; resources, eg personnel, talent, finance, suppliers, • facilities, locations, logistical support; costs; viability; placement, eg publication, • broadcast, webcast, podcast; audience; competition
  6. 6. research methods and techniques • Resource procedures: search methods (subject indexes, search engines, file • transfer protocol); catalogues; loan methods; reservations; borrowing materials; • reference only sources; interlibrary loans
  7. 7. Types of research: • quantitative research • Eg. programme ratings, readership • circulation figures, hits on a website, box office figures, sales of CDs and DVDs; • qualitative research, eg film reviews, game reviews, fanzine websites, attitudes • to media products, responses to news coverage, responses to advertising • campaigns, discussion of reality television
  8. 8. Primary sources: • interview (face-to-face, telephone, email); bias in interviewing • contexts (uniformity of questioning, interpersonal dynamics, interference, • influence); observations; questionnaires; surveys; focus groups; audience panels; • meetings; self-generated, eg own video, audio or photographic records of events
  9. 9. Secondary sources: • books; journals; reference based books and directories; • periodicals; newspapers; film archives; photo libraries; worldwide web; CD Rom • databases; audio material; interviews; published statistics (ratings, circulation • figures, government statistics); data gathering agencies eg BARB (Broadcasters’ • Audience Research Board), RAJAR (Radio Joint Audience Research Ltd)
  10. 10. Consumer categorisation: • socio-economic classification; geodemographic • classification; psychographic classification; ethnographic classification; age; • gender; sexual orientation; occupational groups; educational background • Interpreting results: collate; evaluate; summarise
  11. 11. Be able to present results of research • Techniques: written (word processed, reports, reviews); oral (individual • presentation, group presentation, PowerPoint, overhead transparencies, video • and audio illustration, multimedia, video diary, audio diary); graphic aids (graphs, • pie charts, bar charts); style, eg formal, informal • Content: procedures; research data; research findings; conclusions and proposals • Quotation and reference: bibliography styles, eg Modern Languages Association • (MLA), Harvard, American Psychological Association (APA); citation; footnotes; • acknowledgements; credits; appendices • Copyright: material, eg print, film, video, audio, photographs, published letters; • photocopying; quotation and citation; disclaimers
  12. 12. Grading grid
  13. 13. Task Produce a presentation and portfolio comparing Pros and Cons of different research techniques and methods in creative media production and industries. • You will present your findings in both written forms and will learn to cite and reference your sources. (PowerPoint and portfolio)

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