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Your Design is only Mostly Dead


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As an enthusiastic problem solver and solution designer you were thrilled to be asked to {design the UI | architect the system | design the kanban board | solve the bottleneck | plan the office mini-golf course | storm the castle}. You researched the problem, weighed the options, considered the alternatives, and put your best effort into the final deliverable. Your presentation to the team was flawless - not one PowerPoint slide with more than 5 words on it! But, while everyone knew that your solution was awesome, it was ultimately trashed, warped, abused, tortured, discarded, and ignored.

What happened? You fell victim to one of the classic blunders - the most famous of which is "never get involved in a land war in Asia" - but only slightly less well-known is this: "Your design sucks because it isn't mine."

At this point you must be wondering - "If we only had a wheelbarrow (i.e. Design Studio), that would be something." Join me for a workshop on using the Design Studio Approach to achieve effective collaborative design. Have fun storming the studio!

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Your Design is only Mostly Dead

  1. 1. Your Design is only Mostly Dead #PrDC
  2. 2. 1. Brief Silence of Agile review 2. Learn a little change management theory 3. Practice the Design Studio Approach
  3. 3. The Science – A Review EAT SO_P WASH
  4. 4. The Science – A Review “Blue” “Orange” “Grey” “Pink”
  5. 5. The Science – A Review “This finding mirrors patterns found in previous research (Coskun, Paulus, Brown, & Sherwood, 2000) and suggests that brainstorming sessions might be optimal if a group session follows an individual session.” - (from “Collaborative Fixation: Effects on others’ ideas on brainstorming”)
  6. 6. The Science : A Review Individual > Group for Generating Ideas – Ironic Process Theory – Cognitive Fixation – Amygdala – Group Think – Priming Group > Individual for Processing/Expanding Ideas – Debate spurs new perspectives – Yes, and
  7. 7. The Science : A Review Diverge Converge Then* * * * * ** * * * ** * * * * * * * * * * * * * * * * * * * * * * * * * ** *
  8. 8. "Your design sucks because it isn't mine"
  9. 9. “Your Brain at Work” by David Rock Friend (toward response) or Foe (away response)
  10. 10. “Your Brain at Work” by David Rock “When you think of someone as a foe … you also inhibit yourself from considering his ideas, even if they are right.” p. 165
  11. 11. Away Toward The SCARF Model by David Rock Status Certainty Autonomy Relatedness Fairness
  12. 12. Away Toward The SCARF Model by David Rock Status Certainty Autonomy Relatedness Fairness
  13. 13. Away Toward The SCARF Model by David Rock Status Certainty Autonomy Relatedness Fairness
  14. 14. UX Design Studio Create :: Pitch :: Critique
  15. 15. Campground Reservation System
  16. 16. Your Challenge 1. Improve your existing campground reservation system so that: a. The search experience includes the trusted information people need so that they don’t look elsewhere. b. Reduce the number of people who leave before reserving a site while also… c. Reducing the average time it takes for someone to reserve a site.
  17. 17. Create :: 5 Minutes –Just enough design to pitch your idea –Gloss over details –Aim for 6-8 boxes –Quantity, not quality
  18. 18. Pitch :: 3 Minutes –How does your concept solve the problem? –How does your concept achieve the goals? –While someone else is pitching, you aren’t allowed to talk
  19. 19. Critique :: 2 Minutes –Critique based on the problem & goals –Identify 2-3 ways it solves the problems • Not “What I liked” –Identify 1-2 opportunities to improve • Not “What I didn’t like”
  20. 20. Repeat {Create :: Pitch :: Critique} –Iterate on your ideas and the ideas of those at your table –Stealing is strongly encouraged.
  21. 21. {X} Design Studio Create :: Pitch :: Critique
  22. 22. In Closing: 1. Diverge before you Converge 2. Working at change? Try SCARF. 3. Design slightly alive? Try the Design Studio. @SRogalsky Steve Rogalsky Thanks! Questions ?
  23. 23. Credits • Todd Zaki Warel describing the process on Vimeo – • Will Evans – the Design of Design Studio – • UX Design Studio - Instructions – design-studio.html • Jabe Bloom – Speed Design Studio – • David Rock – Your Brain at Work – • Kahenman – Thinking Fast and Slow – Kahneman/dp/0385676530/ref=sr_1_1?ie=UTF8&qid=1396738083&sr=8- 1&keywords=thinking+fast+and+slow