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Why email rules content marketing

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Email and content marketing can work together to boost your Google rankings, increase onsite engagement and drive your revenue growth.

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Why email rules content marketing

  1. 1. why email rules content marketing download the slides: bit.ly/emrktng-brightonseo @stevelinney #brightonSEO
  2. 2. eMRKTNG.co.uk @stevelinney @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  3. 3. emrktng.co.uk/blog/ email-rules-content-marketing @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  4. 4. is email still a player? how can it benefit my search rankings? @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  5. 5. @stevelinney #brightonSEO YES, email is still a player… 95% of all adults in the world have an email address and most check it at least once a day download the slides: bit.ly/emrktng-brightonseo
  6. 6. @stevelinney #brightonSEO stand out from the crowd targeting your message to the correct audience sending your email at the right time of day writing compelling subject lines slick email design high converting landing pages killer content download the slides: bit.ly/emrktng-brightonseo
  7. 7. @stevelinney #brightonSEO seo benefits download the slides: bit.ly/emrktng-brightonseo boost visitors relevant content time on site internal links external links increase social sharing new revenue
  8. 8. relevant emails drive 18 times more revenue than broadcast emails - jupiter research @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  9. 9. if you go straight for a sales offer, you’ll lose the trust of your audience without trust, you’re bust @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  10. 10. email takes your content to a large audience and in a short space of time @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  11. 11. email ROI rocks for every £1 spent, email marketing generates £29 in revenue – campaign monitor @stevelinney #brightonSEO DUBPISTOLS|GLADE,GLASTONBURY2016 download the slides: bit.ly/emrktng-brightonseo
  12. 12. B2C marketers who leverage email automation have seen conversion rates of 50% – eMarketer @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  13. 13. you’re talking to an audience that loves you @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  14. 14. if they love your content, they’ll love your brand @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  15. 15. subscribers are worth their weight in gold @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  16. 16. what if you don’t have a large database? @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  17. 17. third party emails partner with someone who matches your target audience @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  18. 18. email automation all the way through the marketing and sales funnels @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  19. 19. glastazia @stevelinney #brightonSEO MUSE|PYRAMIDSTAGE,GLASTONBURY2016 download the slides: bit.ly/emrktng-brightonseo
  20. 20. @stevelinney #brightonSEO WILLYOUNG|AVALONSTAGE,GLASTONBURY2016 download the slides: bit.ly/emrktng-brightonseo
  21. 21. shareable content email subscribers are three times more likely to share your content via social media – quicksprout @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  22. 22. glastazia 1.  subsciber 2. ticket purchased @stevelinney #brightonSEO MUSE|PYRAMIDSTAGE,GLASTONBURY2016 download the slides: bit.ly/emrktng-brightonseo
  23. 23. glastazia subscriber sign up 1 regular updates / sharable content 1.  FOMO 2.  new artists 3.  “we’ve got the best dj’s and the best toilets” @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  24. 24. glastazia subscriber sign up 2 non spammy offers 1.  FOMO with deadlines 2.  ticket packages @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  25. 25. shareable content 72% of people prefer to receive promotional content through email, compared to 17% who prefer social – marketingsherpa @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  26. 26. glastazia ticket purchased 1.  thank you from headline act / promoter 2.  how to get there 3.  enjoy glastazia safely 4.  festival map 5.  general updates 6.  what to do at glastazia @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  27. 27. when to send - day one thank you and purchase details / receipt @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  28. 28. when to send - day four what you and your friends will love @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  29. 29. when to send - day seven headliner message @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  30. 30. when to send - day 10 what you’ll enjoy at late night glastazia @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  31. 31. when to send - day 14 10 things you don’t want to miss @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  32. 32. when to send then once a month three months to go - every two weeks six weeks - every week @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  33. 33. @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 100 day schedule - tailored to glastazia
  34. 34. benefits to glastazia less refunds an excited audience increased exposure more ticket sales @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  35. 35. to sum up it’s all about how you engage with your subscribers provide quality content to your customer that is of real use or interest @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo
  36. 36. say hello eMRKTNG.co.uk @stevelinney @stevelinney #brightonSEO download the slides: bit.ly/emrktng-brightonseo

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