1.
why email rules
content marketing
download the slides: bit.ly/emrktng-brightonseo
@stevelinney #brightonSEO

2.
eMRKTNG.co.uk
@stevelinney
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

3.
emrktng.co.uk/blog/
email-rules-content-marketing
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

4.
is email still a player?
how can it benefit
my search rankings?
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

5.
@stevelinney #brightonSEO
YES, email is still a player…
95% of all adults in the world have
an email address and most check it
at least once a day
download the slides: bit.ly/emrktng-brightonseo

6.
@stevelinney #brightonSEO
stand out from the crowd
targeting your message to the correct audience
sending your email at the right time of day
writing compelling subject lines
slick email design
high converting landing pages
killer content
download the slides: bit.ly/emrktng-brightonseo

7.
@stevelinney #brightonSEO
seo benefits
download the slides: bit.ly/emrktng-brightonseo
boost visitors
relevant content
time on site
internal links
external links
increase social sharing
new revenue

8.
relevant emails drive 18 times
more revenue than broadcast
emails - jupiter research
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

9.
if you go straight for a sales offer,
you’ll lose the trust of your audience
without trust, you’re bust
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

10.
email takes your content
to a large audience and
in a short space of time
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

11.
email ROI rocks
for every £1 spent, email
marketing generates £29 in
revenue – campaign monitor
@stevelinney #brightonSEO
DUBPISTOLS|GLADE,GLASTONBURY2016
download the slides: bit.ly/emrktng-brightonseo

12.
B2C marketers who leverage
email automation have seen
conversion rates of 50%
– eMarketer
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

13.
you’re talking
to an audience
that loves you
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

14.
if they love
your content,
they’ll love
your brand
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

15.
subscribers are worth
their weight in gold
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

16.
what if you don’t have
a large database?
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

17.
third party emails
partner with someone who
matches your target audience
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

18.
email automation
all the way through the
marketing and sales funnels
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

19.
glastazia
@stevelinney #brightonSEO
MUSE|PYRAMIDSTAGE,GLASTONBURY2016
download the slides: bit.ly/emrktng-brightonseo

20.
@stevelinney #brightonSEO
WILLYOUNG|AVALONSTAGE,GLASTONBURY2016
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21.
shareable content
email subscribers are three
times more likely to share your
content via social media
– quicksprout
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

22.
glastazia
1. subsciber
2. ticket purchased
@stevelinney #brightonSEO
MUSE|PYRAMIDSTAGE,GLASTONBURY2016
download the slides: bit.ly/emrktng-brightonseo

23.
glastazia
subscriber
sign up
1 regular updates /
sharable content
1. FOMO
2. new artists
3. “we’ve got the best dj’s
and the best toilets”
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

24.
glastazia
subscriber
sign up
2 non spammy offers
1. FOMO with deadlines
2. ticket packages
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

25.
shareable content
72% of people prefer to receive
promotional content through email,
compared to 17% who prefer social
– marketingsherpa
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

26.
glastazia
ticket purchased
1. thank you from
headline act /
promoter
2. how to get there
3. enjoy glastazia safely
4. festival map
5. general updates
6. what to do at
glastazia
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

27.
when to send - day one
thank you and purchase
details / receipt
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

28.
when to send - day four
what you and your
friends will love
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

29.
when to send - day seven
headliner message
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

30.
when to send - day 10
what you’ll enjoy at
late night glastazia
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

31.
when to send - day 14
10 things you don’t
want to miss
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

32.
when to send
then once a month
three months to go - every two weeks
six weeks - every week
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

33.
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo
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100 day schedule - tailored to glastazia

34.
benefits to glastazia
less refunds
an excited audience
increased exposure
more ticket sales
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

35.
to sum up
it’s all about how you engage
with your subscribers
provide quality content to
your customer that is of
real use or interest
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo

36.
say hello
eMRKTNG.co.uk
@stevelinney
@stevelinney #brightonSEO
download the slides: bit.ly/emrktng-brightonseo