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Get Found Online By Your Target Audience: A Five Step Gameplan

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Presentation given to the Golf Course Owners of Wisconsin during their annual luncheon and award show.

Location: Old Hickory Golf Club - Beaver Dam, WI

Published in: Education
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Get Found Online By Your Target Audience: A Five Step Gameplan

  1. 1. Speaker Profile Steve Kroll • Born and raised in Milwaukee • Currently Vice President at Granular • Diverse background: digital marketing, venture capital, B2B software • Previously Entrepreneur-in-Residence at gener8tor, Co-Founder and CEO of B2B SaaS startup Dibbr, President at Rocket Clicks • Primary responsibility has been new business and marketing • Referred to by people in my network as go-to guy for all matters relating to digital marketing and curating network of experts in broad range of fields, specifically in Milwaukee-area www.granularmarketing.com
  2. 2. About Granular www.granularmarketing.com • Milwaukee-based agency comprised of experts specializing in driving leads and sales for clients using pay-per-click (PPC) / paid digital advertising • Strong markets for Granular: Greater Milwaukee Area, Fox Valley, Chicago, Minneapolis St.-Paul, Chicago, Silicon Valley • Founded in 2014 with one employee (Founder), now up to 10+ full-time employees • Month-to-month billing, simple hourly billing structure
  3. 3. Types of Problems We’re Good At Solving steve@granularmarketing.com
  4. 4. Types of PPC Ads We Create And Manage steve@granularmarketing.com
  5. 5. Types of PPC Ads We Create And Manage steve@granularmarketing.com
  6. 6. Types of PPC Ads We Create And Manage steve@granularmarketing.com And More!
  7. 7. Goal of Today’s Presentation steve@granularmarketing.com
  8. 8. Get Found Online by Your Target Audience: A Five-Step Game Plan Establish Your Goal Step 1 steve@granularmarketing.com
  9. 9. Step 1) Establish Your Goal 1 0 steve@granularmarketing.com
  10. 10. steve@granularmarketing.com Step 1) Establish Your Goal
  11. 11. Get Found Online by Your Target Audience: A Five-Step Game Plan Decide What to Measure Step 2 steve@granularmarketing.com
  12. 12. Step 2) Decide What to Measure 1 3 steve@granularmarketing.com
  13. 13. steve@granularmarketing.com Step 2) Decide What to Measure
  14. 14. steve@granularmarketing.com Step 2) Decide What to Measure
  15. 15. Get Found Online by Your Target Audience: A Five-Step Game Plan Choose Your Target Audience Step 3 steve@granularmarketing.com
  16. 16. Step 3) Choose Your Target Audience 1 7 steve@granularmarketing.com
  17. 17. Step 3) Choose Your Target Audience 1 8 steve@granularmarketing.com
  18. 18. Step 3) Choose Your Target Audience 1 9 steve@granularmarketing.com
  19. 19. steve@granularmarketing.com Step 3) Choose Your Target Audience
  20. 20. Get Found Online by Your Target Audience: A Five-Step Game Plan Choose Your Team Step 4 steve@granularmarketing.com
  21. 21. Step 4) Choose Your Team 2 2 steve@granularmarketing.com
  22. 22. steve@granularmarketing.com Step 4) Choose Your Team
  23. 23. steve@granularmarketing.com Step 4) Choose Your Team
  24. 24. Get Found Online by Your Target Audience: A Five-Step Game Plan Pull the trigger and Execute Step 5 steve@granularmarketing.com
  25. 25. Step 5) Pull The Trigger and Execute 2 6 steve@granularmarketing.com
  26. 26. steve@granularmarketing.com Step 5) Pull the trigger and execute
  27. 27. Get Found Online by Your Target Audience: A Five-Step Game Plan steve@granularmarketing.com
  28. 28. I’m Finished – Thanks! www.granularmarketing.com

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