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sjk advisory group - Financial Performance Solutions for the Marketing Services Industry

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Management Advisory Services for Marketing and Advertising Firms

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sjk advisory group - Financial Performance Solutions for the Marketing Services Industry

  1. 1. Financial Performance Solutions for the Marketing Services Industry
  2. 2. sjk advisory group provides specialized financial management solutions and guidance to companies and their principals in the advertising, public relations, digital marketing, and media service industries. ~ Designed to fulfill the distinctive needs of these types of organizations, our specialized consultancy offers experienced guidance in collaboration with company principals to address strategic financial issues and problem solving. ~ We draw upon years of senior financial executive experience in highly successful advertising agencies and marketing service firms blended with the credentials of a Big Four CPA background. ~ With an exclusive industry focus, we offer a valuable resource to CEOs and others in key management positions in responding to the ever increasing need for effective financial and internal operations approaches to achieving long term growth and profitability in today’s highly competitive marketing services environment. ~ sjk advisory group provides an informed industry perspective as experienced advisors well familiar with the unique dynamics of these kinds of firms.
  3. 3. ■ Interim Financial Management (“Floating” CFO or Controllership Role) ■ Customized Financial Health Assessments ■ Treasury Management – Cash Flow Optimization ■ Operational Planning, Budgeting, Profit Improvement Strategies ■ Client Compensation: Proposals, Reviews, Negotiation, Restructuring ■ Management Succession Planning ■ Agency Valuations, Pre-Transaction Positioning and Due Diligence ■ Mergers, Acquisitions, Strategic Partnering ■ Financial and Accounting Systems – Reviews, Design, Implementation ■ Executive/Employee Compensation and Reward Systems ■ Client Contract Compliance Audits ■ New Venture Financing and Start Up Strategies ■ Facilities Management – Lease Negotiaton, Cost Containment Reviews ■ Agency Financial Management Training ■ Financial Staff Recruitment We also maintain an extensive referral network of expert industry specialized resources that can be drawn upon to assist in addressing specific client needs in areas such as employment, intellectual property, or general corporate law; employee benefit programs; information technology management and support; and financial statement audits or tax planning and compliance, among others. Primary Service Offerings Our services are customized to fit individual client circumstances and needs. Engagements can take the form of one-time projects, ongoing service relationships, or planned periodic consultations to provide strategic financial support and guidance to client management teams. Key focus areas include:
  4. 4. Steve Koskela, Founder and Managing Director, has more than twenty five years of senior level financial and operational management experience in the marketing communications industry with both smaller independents and global scale agency organizations. A CPA who began his career with PricewaterhouseCoopers, Mr. Koskela has held executive positions with prestigious advertising agencies and marketing service firms, and has served as independent consultant to companies in the fields of advertising, public relations, and integrated marketing across North America since 1996. • Marketing Industry CFO Specialist • Two Term Chairman – 4As Finance Committee-Western Region • Member of AICPA and CA State Society of CPAs • Author and Frequent Industry Speaker
  5. 5. How Can We Help? Contact: Steve Koskela t. 616-401-4645 e. skoskela@sjkadvisory.com Visit our website: www.sjkadvisory.com Grand Rapids, Michigan San Francisco Los Angeles ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

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