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Atronics Expo - Local Area Social Media Social Media Marketing

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Presentation provided at the 2014 Melbourne Business Software Expo - identifying the advantage of using social media marketing targeted to local prospects and customers.

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Atronics Expo - Local Area Social Media Social Media Marketing

  1. 1. LOCAL AREA SOCIAL MEDIA MARKETING @SteveHubba @PowerToConnect @AtronicsConsult #SoftwareExpo #LocalSocial
  2. 2. DAVIDS‟ SLINGING LOCALLY SOCIALLY! Malcolm Gladwell: The unheard story of David and Goliath Ted Talk: http://www.youtube.com/watch?v=ziGD7vQOwl8 Original “David and Goliath” photo via http://www.gardenofpraise.com/bibl14s.htm
  3. 3. PERSONAL BRAND Social Media Consultant Local Trader Marketing Partner Innovation Partner
  4. 4. LINKEDIN PERSONAL & COMPANY PROFILES
  5. 5. WEB & SOCIAL MEDIA MARKETING STRATEGY YOU & YOUR BUSINESS DAVID YOUR INDUSTRY & PARTNERS YOUR PROSPECT S & CLIENTS YOUR RIVALS GOLIATH VS. YOUR WEBSITE ONLINE / SEARCH incl. GOOGLE, PPC, SEO SOCIAL MEDIA
  6. 6. BUSINESS, BRAND AND THE MARKETING HOUSE
  7. 7. Target Audience Problems Solved Action You‟d Like Them To Take? Your Unique Solution Proof You‟re Unique Traditional Communications Web, Online & Social Communications Brand Personality & Promise Tagline Creative Theme A.I.D.A
  8. 8. WEB SOCIAL PROOFING THE MARKETING NETWORK
  9. 9. WEB SOCIAL PROOFINGATRONICS CONSULTING
  10. 10. WEB SOCIAL PROOFING MELBOURNE TIGERS
  11. 11. WEB SOCIAL PROOFING ALLA‟S MUSIC STUDIO
  12. 12. FACEBOOK PAGES “PARETO PRINCIPLE”
  13. 13. FACEBOOK ADVERTISING TARGETED LIKES
  14. 14. TARGETED LIKESATRONICS CONSULTING
  15. 15. TARGETED LIKES MELBOURNE TIGERS
  16. 16. TARGETED LIKESALLA‟S MUSIC STUDIO
  17. 17. „ORGANIC‟ & PROMOTED FACEBOOK POSTS
  18. 18. TARGETED POSTSATRONICS CONSULTING
  19. 19. TARGETED POSTS MELBOURNE TIGERS
  20. 20. TARGETED POSTSALLA‟S MUSIC STUDIO
  21. 21. WEEKLY INSIGHTSATRONICS CONSULTING
  22. 22. WEEKLY INSIGHTS MELBOURNE TIGERS
  23. 23. WEEKLY INSIGHTSALLA‟S MUSIC STUDIO
  24. 24. MelbTigersHQ 1 5 13 33 42 43 7 54 CA 9 12 DD SH TM 15 24 GOLIATHS CAN SLING LOCALLY SOCIALLY TOO!
  25. 25. TWITTER, GOOGLE+, YOUTUBE AND SO ON
  26. 26. // Business is about two things and two things only, marketing and innovation. // Peter Drucker, Father of Modern Management QUESTIONS? LINKEDIN, WEB &SOCIAL MEDIA AUDITS?
  27. 27. POWER TO CONNECT Steve Hubbard B.App.Sc (Recreation), MMktg Local Area Social Media Marketing Consultant The Marketing Network M: +61 418 362 181 E: Steve.Hubbard@TheMarketingNetwork.com.au L: http://www.linkedin.com/in/stevehubba T: https://twitter.com/stevehubba The Marketing Network 1/192 Graham Street Port Melbourne Vic 3207 P: +61 3 9645 6226 F: +61 3 9645 6224 W: http://themarketingnetwork.com.au/

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