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CASE STUDY
FleetLocate.com
Diebold and FleetLocate:
Diebold Secures Improvements in Driver
Behavior with FleetLocate’s Joe...
Fleetlocate.com
The Challenge
Modifying Behavior.
Measuring Results.
A leading provider of integrated self-service deliver...
The Solution
Developing Diebold’s
Driver Performance program.
Evans didn’t have a hard time convincing Diebold’s executive...
More Informed, and
More Accountable
Drivers.
Giving Drivers the Flexible Mobile Tools to
Self-Manage
Diebold was particularly interested in the program’s strategy
of e...
Historical graphics provided an intuitive
visual way for drivers and teams to see
their scores over the season.
The FleetL...
Engaging and Motivating
Game-based Format.
Enterprise Fleet Management
The Results
How Diebold’s Drivers Measured Up.
Diebold wanted a system that would enable drivers to modify
their own behav...
Following the first season of Driver Performance, Diebold
experienced measurable improvements in multiple areas of
driver b...
Fleetlocate.com
Gearing Up For Season Two
Building on the positive results from the first season of the
FleetLocate Joe Gib...
The Highlights
Following the first season of Driver Performance, Diebold
experienced measurable improvements in multiple ar...
FleetLocate.com
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FleetLocate-Diebold Case Study

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FleetLocate-Diebold Case Study

  1. 1. CASE STUDY FleetLocate.com Diebold and FleetLocate: Diebold Secures Improvements in Driver Behavior with FleetLocate’s Joe Gibbs Driver Performance Program
  2. 2. Fleetlocate.com The Challenge Modifying Behavior. Measuring Results. A leading provider of integrated self-service delivery and security systems and services, Diebold, Incorporated employs approximately 17,000 people worldwide. With over 4,000 service professionals in the United States responding to customer service needs at over 210,000 locations, many of Diebold’s employees spend the majority of their working hours behind the wheel of a Diebold vehicle. So it comes as no surprise that the company remains focused on ensuring the safe, efficient, productive and timely performance of their drivers. Dave Evans, Diebold’s Vice President, International Service Delivery & Global Infrastructure, spearheads the company’s efforts to improve the performance of the company’s fleet and driver performance. As part of those efforts, in January of 2012, Evans championed the company’s decision to implement Spireon’s FleetLocate Enterprise Fleet Management solution, a move that has helped Diebold optimize and maximize its service fleet resulting in a significant increase in efficiencies, productivity and savings. When Evans began his search for a solution to optimize driver performance as well, he turned once again to Spireon. “Diebold is very goal-driven and metrics-managed,” Evans explains. “That’s a large part of what drew us to the FleetLocate Enterprise Management system in the first place, as a solution that allows us to measure improvements, set benchmarks and quantify ROI.” So Evans asked Spireon if they could create a program that would support driver behavior modification while also providing the company with the ability to measure that behavior. The FleetLocate team said they could. “It wasn’t about enforcing more rules and conducting more discipline. We needed to affect real change by helping the drivers want to modify their behavior. The FleetLocate Joe Gibbs Driver Performance Program promised to do exactly that while also allow- ing us to attach metrics to specific areas of driver performance. It’s very compatible with our goal-centric culture,” stated Evans. Diebold is very goal-driven and metrics- managed. That’s a large part of what drew us to FleetLocate in the first place. The FleetLocate Driver Performance program offered the same ability to attach metrics to specific areas of driver performance. It’s very compatible with our goal-centric culture.
  3. 3. The Solution Developing Diebold’s Driver Performance program. Evans didn’t have a hard time convincing Diebold’s executive team to embrace FleetLocate’s Driver Performance Program. After all, they’d already seen significant performance improvements with their initial FleetLocate Enterprise Management solution launch. Now the FleetLocate team leveraged their expertise in fleet optimization to develop a unique contest-based driver performance program just for Diebold. The industry’s first game-based driver performance program, the FleetLocate Joe Gibbs Driver Performance Program reinforces positive driver behaviors through a competitive format and rewards system. The program allows fleet owners and managers to create “racing” seasons, then assign teams of drivers to compete with each other throughout the season. Drivers and teams score points for reductions in speeding, hard braking, hard accelerating, idle time and more. The program also allows drivers and teams to track their scores and rankings in real-time using mobile phones, tablets and laptops, to see where they stand and where they can stand to improve. At the end of the season, winning drivers and the winning teams are rewarded with attractive incentives. Working closely with Evans, the FleetLocate team developed a Driver Performance Program specifically designed for Diebold’s drivers, vehicles and goals. Targeting 100 vehicles used in the initial FleetLocate pilot, Evans and FleetLocate selected a pocket of vehicles and drivers based in the Carolina’s sto participate in the program’s inaugural season. The first sign of the program’s success was the ease of implemen- tation and seamless integration. “Our team and FleetLocate’s team worked well together, resulting in a positive experience,” Evans recalls. Using their mobile phones, tablets or laptops, Diebold drivers were able to track their scores and rankings daily, weekly and for the entire season. Enterprise Fleet Management
  4. 4. More Informed, and More Accountable Drivers.
  5. 5. Giving Drivers the Flexible Mobile Tools to Self-Manage Diebold was particularly interested in the program’s strategy of empowering drivers to be more informed and accountable through the use of highly flexible mobile applications. “The program gave our drivers a tool that allowed them to self-manage while on the go,” Evans says. The FleetLocate Joe Gibbs Driver Performance Program allowed Diebold’s participating drivers to view score boards and track their scores across a range of scoring metrics, including idling, speeding, hard accelerating and hard braking. For the ultimate flexibility, drivers could check and track their overall scores and individual metrics on a regular basis through intuitive dashboards and score boards viewable on their laptops. With mobile access to these metrics, drivers could then identify areas and actions for self improvement, such as turning off the motor to reducing idle time, slowing down to adhere to speed limits, and driving less aggressively to reduce hard braking and accelerating. To ensure participants remained aware of their scores and rankings, the program also sent out weekly emails informing drivers of their individual and team standings. “FleetLocate’s Driver Performance Program provided our drivers with real-time feedback on specific areas of driving performance,” explains Evans. “It allowed us to set targets and goals, then reward our drivers for reaching them. This also aligns very well with our company’s culture, which recognizes and rewards outstanding behavior.” Additionally, drivers had mobile access to an audio library of driving tips provided by none other than Coach Joe Gibbs, the former Super Bowl-winning coach of the Washington Redskins and current owner of three-time NASCAR® championship team, Joe Gibbs Racing. The metrics feedback and driving tips allowed drivers and teams to put the right game plan in place to improve performance and scores — all which resulted in improved business performance for Diebold. Easy-to-read dashboards provided drivers and teams with a detailed breakdown of scores in multiple performance areas, including idle times, speed, hard braking, hard accelerating, fuel consumption and distance driven. Enterprise Fleet Management
  6. 6. Historical graphics provided an intuitive visual way for drivers and teams to see their scores over the season. The FleetLocate Joe Gibbs Driver Performance Program gives drivers a flexible mobile tool that allows them to self-manage. It provides them with trending feedback on how they’re doing. It allows them to set targets and goals, then be rewarded for reaching them. This also aligns very well with our company’s culture, which recognizes and rewards outstanding behavior. Evans also credits the FleetLocate Joe Gibbs Driver Performance Program’s game-based format with engaging and motivating those drivers with competitive natures. “Some of our drivers responded well to the idea of a contest, with nice incentives in store for those who won.” For the first season, those incentives included a choice between attending the Bristol Motor Speedway NASCAR race, a weekend for two at Myrtle Beach, a visit to Spireon partner Joe Gibbs Racing facilities, as well as financial incentives. Rewards were given to the top individual and team performers in multiple areas as well as most improved drivers. Steven Zartman, the winning driver of Diebold’s first season, recalls that he quickly got caught up in the competitive aspect of the program, checking his scoreboard and rankings daily to see where he needed to improve. Zartman even provided valuable feedback on the program’s performance that the FleetLocate team has used to enhance the next iteration and season even more.
  7. 7. Engaging and Motivating Game-based Format. Enterprise Fleet Management
  8. 8. The Results How Diebold’s Drivers Measured Up. Diebold wanted a system that would enable drivers to modify their own behaviors behind the wheel. They ended up with a system that allowed them to measure the results of those modifi- cations. An example of one way this can benefit Diebold and our drivers is in reducing the occurrence of rear-end collisions. The FleetLocate Joe Gibbs Driver Performance Program allowed drivers and fleet managers to measure the occurrence of those behaviors that indicate a higher risk of rear-end collisions, namely hard braking, and make adjustments to lower these incidents. Evans says, “We want to make it clear to drivers that we don’t want them speeding to get to a job by a certain time, and we don’t want them driving aggressively. We want them to drive safely.” With the FleetLocate Driver Performance Program, Diebold can set the right expectation and encourage our drivers to work toward this. Drivers also had access to an audio library of safe driving tips from Coach Joe Gibbs, owner of three-time NASCAR champions Joe Gibbs Racing and a former Super Bowl-winning Washington Redskins coach.
  9. 9. Following the first season of Driver Performance, Diebold experienced measurable improvements in multiple areas of driver behavior. These included: excessive speeds posted speed limit In addition we achieved an overall: Evans credits increased real-time visibility for these improvements. “With FleetLocate’s Driver Performance Program, drivers had 24/7 access to real-time feedback in an easy-to-process format,” he says. Fleet managers have also praised the program, specifically the management reports which they’ve found easy to use and understand. Giving Drivers Clear Direction Beyond improving driver performance, Diebold also wanted to improve the way they communicate with their drivers. “We care about our drivers,” Evans explains. “We want to send them a clear message about our expectations. The FleetLocate Joe Gibbs Driver Performance Program has helped us improve our communications and relationships with our drivers.” For a specific example, Evans points to achieving contracted Service Level Agreements (SLAs). When service managers ask drivers to adhere to SLAs by arriving to a customer’s location on time, drivers may misinterpret this request as more important than driving safely. “We want to make it clear to drivers that we don’t wont them speeding to get to a job by a certain time, and we don’t want them driving aggressively,” explains Evans. “No, we want them to drive safely. With FleetLocate’s Driver Performance Program, we can set the right expectation and encourage our drivers to work toward the established goals.” Management reports provided fleet managers with easy-to-process and comprehensive views of driver performance metrics, allowing them to identify and curb costly behaviors. Enterprise Fleet Management
  10. 10. Fleetlocate.com Gearing Up For Season Two Building on the positive results from the first season of the FleetLocate Joe Gibbs Driver Performance Program, Evans is overseeing the second-season launch which involves a much more expansive roll-out of the program across Diebold’s largest service areas: 1) Service fleets servicing Illinois and Wisconsin; 2) Service fleets servicing Florida; and Barrier division fleets servicing large bank vaults and safety deposits nationwide. This last segment is split into two regions, each covering half of the country. “We expect to see better results from our second season of the program,” predicts Evans. To support these results, Diebold and FleetLocate are teaming up to provide drivers with hands-on pre-season training using the technology. “We’ll also be actively enlisting management to help us educate drivers about the benefits of the program not just to the company but to them, and how to maximize their successful participation.” The next iteration of the Driver Performance program will also incorporate some of the suggestions and feedback collected from drivers following the end of the first season. And Diebold plans to have a more comprehensive support structure in place to bring competing teams together to develop winning strategies. “The first season provided us with a valuable learning experience as well, allowing us to identify ways we could make the program even more effective and useful for our drivers.” The FleetLocate team will continue to be closely involved in Diebold’s second season of the program, ensuring its success while identifying opportunities for further enhancement. “FleetLocate’s team has been outstanding to work with,” adds Evans. “It’s been a truly collaborate effort, and Spireon has dedicated considerable resources to this initiative. We expect the FleetLocate Joe Gibbs Driver Performance Program to push our FleetLocate ROI above and beyond our initial projections.”
  11. 11. The Highlights Following the first season of Driver Performance, Diebold experienced measurable improvements in multiple areas of driver behavior. These included: 63% of our drivers showed improvement in reducing excessive speeds their driving while staying within the In addition we achieved an overall: in in in in fuel-cost savings following deployment The FleetLocate team has been out- standing to work with. It’s been a truly collaborate effort, and Spireon has dedicated considerable resources to this initiative. We expect FleetLocate’s Driver Performance Program to push our FleetLocate ROI above and beyond our initial projections. Coach Joe Gibbs Enterprise Fleet Management
  12. 12. FleetLocate.com

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