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SaaS Conversion Optimization Case Study - Conversion For Good - A/B Testing Wins

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Conversion optimization and A/B testing case study for a SaaS website. See a handful of A/B testing wins for a SaaS business that increased conversion rates for sign ups, free trials, and paid users.

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SaaS Conversion Optimization Case Study - Conversion For Good - A/B Testing Wins

  1. 1. A B A/B Testing Wins Case Study: See 2 Winning Tests For A SaaS Client Resulting In Higher Conversion Rates for Email Sign Ups & Free Trial Registrations
  2. 2. Home Page Test - Version “A” What client had on home page before running any tests Version A This is a sample text. Insert your desired text here. Version B This is a sample text. Insert your desired text here. SAMPLE TEXT Home | About | Contact aka VERSION “A”
  3. 3. Home Page Test – Version “B” (New copy produced a significant increase to conversion rate…) Version A This is a sample text. Insert your desired text here. Version B This is a sample text. Insert your desired text here. SAMPLE TEXT Home | About | Contact aka VERSION “B”
  4. 4. Conversion Rate: 5.05% One Home Page Test Increased Conversion Rate by 29.4% (increase for email sign ups, the home page’s main conversion metric) VERSION “A” VERSION “B” Conversion Rate: 6.54% A BVERSION “B” Version “B” Won This Test & Produced a 29.4% Increase
  5. 5. Home Page Test Results In Optimizely (We Provide Clients With Access to an Optimizely Account – The Top Ranked A/B Testing Tool) - Winning Version “B”
  6. 6. Free Trial Sign Up Modal Test - Version “A” What client had on home page before running any tests aka VERSION “A”
  7. 7. Free Trial Sign Up Modal Test – Version “B” Tested the button copy and the positioning of disclaimer copy aka VERSION “B” Tested change here:
  8. 8. Conversion Rate: 5.13% One Test Increased Modal’s Free Trial Sign Up Rate by 47.1% (testing to increase the modal’s only conversion metric, which was free trial sign ups) VERSION “A” VERSION “B” Conversion Rate: 7.55% A BVERSION “B” Version “B” Won This Test & Produced a 47.1% Increase
  9. 9. Free Trial Modal Test Results In Optimizely (We Provide Clients With Access to an Optimizely Account – The Top Ranked A/B Testing Tool) Winning Version “B”
  10. 10. Calculate How Much More Revenue You Would Earn Each Month With Small Conversion Gains: Click this link or click the image below to be taken to the Revenue Growth Calculator. Enter in your current estimated (or exact) metrics for Monthly Traffic, Ecommerce Conversion Rate, and Average Order Value The Calculator will show you how much revenue you currently earn each month and shows how much more revenue you would earn every month with slightly better Ecommerce Conversion Rates.
  11. 11. Get Conversion, Revenue, and Profit Growing Execution from the mind that created ‘Profit Hacking’ Click this link or any of the images below to see more about the book that was a bestseller in the ‘Ecommerce’ and ‘Web Marketing’ categories for over a year straight on Amazon!
  12. 12. See Two Other Case Studies of Conversion, Revenue, & Profit Growth for Other Clients (1) See a case study for a Shopify Ecommerce Store where we helped create conversion rate improvements that led to over $48,000 per month in additional revenue (2) See a second case study for a Shopify Ecommerce Store where we helped create conversion rate improvements that led to over $55,000 per month in additional revenue
  13. 13. Want Similar Conversion + Revenue Gains For Your Shopify Store? Take 25 seconds to answer 3 quick questions on this Google Form Within 2 business days, we will be in touch to schedule a call with you to discuss your Shopify store and how we may be able to work together to help it becoming a higher converting, sales generating machine. Even if we end up not working together, we will provide you with a few custom suggestions & ideas to improve your site on our call. Higher conversions, revenue, and profit on your site all starts with taking a few seconds to fill out this Google Form

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