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Social Media – Content Marketing by Steve Cartwright @fx_digital
Social Media Content
Marketingby Steve Cartwright
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1
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Social Media – Content Marketing by Steve Cartwright @fx_digital
Social Media
Can be a
Powerful Tool
if You Know
How to Us...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Social Media
Builds
Relationships
All Social Media is dri...
Social Media – Content Marketing by Steve Cartwright @fx_digital
PAID
Paid, Earned and Owned Media
EARNED OWNED
Internet A...
Social Media – Content Marketing by Steve Cartwright @fx_digital
The Content Marketing Argument
PAID MEDIA
OWNED
MEDIA
EAR...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Content Marketing Without Social
Media
Without an active ...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Content Marketing with Social
Media
With an active social...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Content Marketing Model
Plan
Produc
e
Publis
h
Promot
e
4...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Social Media Traffic Model
Z
?
W
@@
7
STRATEGY
Just like ...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Approach
Content MarketingBUDGET
PUBLISHING FREQUENCY
1
C...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Marketeers Challenges
V
g
I
4
$Good
Content
Integrating
A...
Social Media – Content Marketing by Steve Cartwright @fx_digital
The Social Media Platforms I Use
My Blog Twitter LinkedIn...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Twitter is an
Amazing Tool
if You Know
How to Use
it...
E...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Twitter
,
O
302 MILLION PEOPLE
active Twitter users
9.1 %...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Engage with Your Followers
Now that you have as many foll...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Social
Media
is a VERY
Big Thing
Questions
Let’s look at ...
Social Media – Content Marketing by Steve Cartwright @fx_digital
Thanks for your
Time
follow @fx_digital
Steve Cartwright
...
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Social Media for Content Marketers

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This is a presentation about the importance of social media for those undertaking content marketing.

Published in: Social Media

Social Media for Content Marketers

  1. 1. Social Media – Content Marketing by Steve Cartwright @fx_digital Social Media Content Marketingby Steve Cartwright 0 1 <<
  2. 2. Social Media – Content Marketing by Steve Cartwright @fx_digital Social Media Can be a Powerful Tool if You Know How to Use it... 8 L l5 7 s . 6f Social media is a doubled edged sword, for the experience content marketer it can help your target audience and for the inexperienced, they can waste lots of time and achieve very little. 0 2 <<
  3. 3. Social Media – Content Marketing by Steve Cartwright @fx_digital Social Media Builds Relationships All Social Media is driven by content and as such it gives the experienced content marketers a distinct advantage, not only because they have a depth of content that can be repurposed and promoted on social media but also because such content helps build authority relationships. WOMEN DOMINATE SOCIAL MEDIA 47 % 53 % Men on Twitter Women on Twitter 0 4 <<
  4. 4. Social Media – Content Marketing by Steve Cartwright @fx_digital PAID Paid, Earned and Owned Media EARNED OWNED Internet Advertising PPC - Search Marketing Mobile Advertising Sponsorships Paid Applications Social Media Word of Mouth User Forums News, PR, Announcements Blogger Relationship Brand & Product Websites Social Media Mobile Apps Customer Care Services Propertiary Blogs Content marketing is all about creating content that attracts and engages an audiences, this then generates authority, relationships, a community and sales which in turn lead to referrals and a massive fan base. 0 7 <<
  5. 5. Social Media – Content Marketing by Steve Cartwright @fx_digital The Content Marketing Argument PAID MEDIA OWNED MEDIA EARNED MEDIA Comunity Conversation Content Decrease reliance and spend on paid media Increase organic presence in earned media 0 8 <<
  6. 6. Social Media – Content Marketing by Steve Cartwright @fx_digital Content Marketing Without Social Media Without an active social media campaign the content you create most likely sits within the blog on your website. This is then indexed by the search engines and depending on your niche size and the competitive nature of it, you’ll start to attract website visitors. This is the purest form of content marketing. As you sole source of website traffic is the search engines, this means that you actually need someone to search for something you have created content about. You are also reliant upon your website achieving a high ranking. The trouble with this approach is that Google now wants to answer questions and not simply direct people to a list of websites, try entering a question such as “what is content marketing?” The reason for this I believe is to try and encourage people to search again, thus keeping you on the site longer and exposed to advertising messages much longer. Content That Is Not Actively Promoted is at a Big Disadvantage. 1 1 <<
  7. 7. Social Media – Content Marketing by Steve Cartwright @fx_digital Content Marketing with Social Media With an active social media campaign your content marketing efforts are magnified ten-fold. You not only attract the people you would have via the search engines but by actively building your own community from your target audience you are setting yourself up to maximize all of your content marketing efforts. Not only that, but it’s actually possible to attract many more people to your content via social media than it is via the search engines, this is especially true of highly competitive niches. Maximize the Reach of your Content Marketing Efforts ^ G T P 1 2 <<
  8. 8. Social Media – Content Marketing by Steve Cartwright @fx_digital Content Marketing Model Plan Produc e Publis h Promot e 4 @ o Y 1 2 3 4 The purpose of content is to tell a story that attracts and engages your audience, the purpose of marketing is to get your audience to do something and only when these come together, is this content marketing … Steve Cartwrigh Before undertaking any content marketing activities we create a content marketing plan to guide us in everything we do. Content is created to attract and engage our target audience. Content Marketers publish content in accordance with their editorial calendar. Most content marketers’ idea of promotion is simply sharing information on their social media channels. 1 3 <<
  9. 9. Social Media – Content Marketing by Steve Cartwright @fx_digital Social Media Traffic Model Z ? W @@ 7 STRATEGY Just like content marketing you need to develop a social media marketing strategy. TARGETS To succeed at Social Media Marketing you need to understand your Target Audience. PLATFORMS Which platform does your audience hang out on, be careful not to spread yourself to thin. EXECUTION Execute your plan remember that you also need to interact with your audience. RESULTS Measure your successes, rinse and repeat.. 1 6 <<
  10. 10. Social Media – Content Marketing by Steve Cartwright @fx_digital Approach Content MarketingBUDGET PUBLISHING FREQUENCY 1 Content marketing works however when you start it can take many months before any real results are shown, and then growth is only organic. BUDGET PUBLISHING FREQUENCY Content & Social Media Marketing2 Content marketing coupled with Social Media Marketing enables a business to start generating results (traffic) much quicker, not only that the traffic generated will always be more than organic search engine traffic alone. 1 6 <<
  11. 11. Social Media – Content Marketing by Steve Cartwright @fx_digital Marketeers Challenges V g I 4 $Good Content Integrating Approach ROI of SocMed Reorganizing Company Structures Alocating Resources The aim of marketing is to get our target audience to do something, without this all we are doing is creating content. 1 8 <<
  12. 12. Social Media – Content Marketing by Steve Cartwright @fx_digital The Social Media Platforms I Use My Blog Twitter LinkedIn Your blog is the star attraction. Everything starts here Everyone should be on Twitter Twitter generates website visitors LinkedIn is the perfect platform for content marketing professionals. Generates Leads I have a semi-automated marketing system in place, everything starts with content which is scheduled and fed into my blog to meet my daily publishing schedule. On Monday, Wednesday and Friday my email newsletter is automatically generated and sent to my subscriber base without any involvement on my part. Most of my tweets are automated and sent to engage my audience, this generates thousands of website visitors. I also love to repurpose content on LinkedIn, using their long form publishing platform, this results in exposure to thousands of new audience members, it increases the links I have in Google. 0 6 <<
  13. 13. Social Media – Content Marketing by Steve Cartwright @fx_digital Twitter is an Amazing Tool if You Know How to Use it... Every business person should be on Twitter, I just love Twitter, I get it and I generate thousands of visitors from it. In fact I generate more targeted visitors from Twitter than I do from the search engines. I’ve developed a system that allows me to replicate my success for any business. 2 7 << t
  14. 14. Social Media – Content Marketing by Steve Cartwright @fx_digital Twitter , O 302 MILLION PEOPLE active Twitter users 9.1 % up growth forcast for years Smartphone use has reached critical mass in the U.S 100 MILLON DAILY USERS Active twitter users regularly check their accounts. , p Photographs ensure The Most Engagement. O Check their profile 80% of users access via smartphone 2 8 << t
  15. 15. Social Media – Content Marketing by Steve Cartwright @fx_digital Engage with Your Followers Now that you have as many followers as you want, you need to engage your audience. Even if your tweets are scheduled using something like HootSuite.com to help you manage your Twitter account, you still need to engage with your followers. Learn the Lingo If you don’t understand the lingo, the short cuts or the use of #hashtags then don’t use them until you have learned how. Become a Resource to Others The best part of engaging with your followers is to also become a resource center, this applies to all social media platforms. Perfect Your Twitter Profile This holds true for all social media platforms, your profile is your main shop front and as such it’s an essential element in ensuring the right people follow you. Grow your Account There is an unwritten rule that if you follow someone that will follow you back, even today this still holds true for approximately 40 percent of the people you follow.. Tweet Regularly The average life of a tweet is roughly about eight minutes which means that you need to tweet regularly. Twitter z 4 3 , 5 8 2 9 << t
  16. 16. Social Media – Content Marketing by Steve Cartwright @fx_digital Social Media is a VERY Big Thing Questions Let’s look at some real stats… I’ll show you my own Twitter stats. 3 3 <<
  17. 17. Social Media – Content Marketing by Steve Cartwright @fx_digital Thanks for your Time follow @fx_digital Steve Cartwright Digital Business Growth Expert. Web: https:/website-designs.com 3 7 <<

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