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27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 1
How the UN...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 2
So much pr...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 3
Because so...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 4
…And Becau...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 5
A “Blue Oc...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 6
…Champione...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 7
The Perfor...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 8
Innovation...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 9
The Essenc...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 10
Proactive...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 11
Innovatio...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 12
The poten...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 13
Sustainab...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 14
The CSR m...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 15
The Syste...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 16
Since we ...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 17
Two UN In...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 18
A Whole S...
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One thing...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 20
Other Res...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 21
Before Ad...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 22
The Journ...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 23
This spec...
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What Uniq...
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It Can Al...
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From Dann...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 27
In Fact, ...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 28
What Has ...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 29
What migh...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 30
Catalyzin...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 31
Maybe Hol...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 32
Maybe Tom...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 33
Here’s to...
27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 34
Thank you...
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The UN Global Compact Can Transform the CSR/Sustainability Movement

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Speech I gave outlining an innovation-based strategy for the global CSR / Sustainable Development movements. This was in 2007 at a UN Global Compact sponsored conference in NYC.

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The UN Global Compact Can Transform the CSR/Sustainability Movement

  1. 1. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 1 How the UN Global CompactHow the UN Global Compact Can TransformCan Transform the Global CSR/Sustainability Movementthe Global CSR/Sustainability Movement Steven G. BrantSteven G. Brant Steve@TrimtabManagementSystems.comSteve@TrimtabManagementSystems.com www.TrimtabManagementSystems.comwww.TrimtabManagementSystems.com Globalization and the Good Corporation 2nd International Conference International Center for Corporate Accountability
  2. 2. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 2 So much progress has been made…even in America… Why is a transformation needed?
  3. 3. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 3 Because something most people can’t imagine happening, is now possible… …if we bring the art (and science) of innovation to our movement.
  4. 4. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 4 …And Because We Still Face A Huge Socio-Political Economic Challenge
  5. 5. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 5 A “Blue Ocean” Strategy for the CSR/Sustainability Movement…
  6. 6. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 6 …Championed by The Global Compact, Because of its Performance Model At its core, The Global Compact is about learning and internal motivation, not just meeting certain standards set by others. “Raising The Bar” (Greenleaf Publishing, 2004) By Claude Fussler, Aron Cramer, and Sebastian van der Vegt
  7. 7. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 7 The Performance Model: The methods we use are as important as the results we want to achieve. Expanding from Plan-Do-Check-Act (the Deming Cycle, where mistakes are opportunities to learn and improve)… …To include the view that organizations are systems made up of interdependent parts (as Dr. Deming taught the Japanese, using this diagram)
  8. 8. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 8 Innovation and a Systems-Based Approach for the CSR Movement  Include the Sustainable Science and TechnologyInclude the Sustainable Science and Technology movementmovement (How many of you link to the Rocky Mountain Institute(How many of you link to the Rocky Mountain Institute or McDonough-Braungart Design Chemistry on youror McDonough-Braungart Design Chemistry on your sites?)sites?)  Expand from improving the parts of the world (theExpand from improving the parts of the world (the environment, labor relations, human rights) to improvingenvironment, labor relations, human rights) to improving the whole worldthe whole world (Just how much good can the CSR movement create?)
  9. 9. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 9 The Essence of the Available Transformation: Going From a Reactive To a Proactive Movement  Our origins in risk management: Stopping bad things fromOur origins in risk management: Stopping bad things from happening to our reputations (meet external codeshappening to our reputations (meet external codes developed by others) which led to stopping bad things fromdeveloped by others) which led to stopping bad things from happening to the worldhappening to the world  Our future in inventing new options: Giving people -Our future in inventing new options: Giving people - including the NGO communityincluding the NGO community - what they don’t know they- what they don’t know they can havecan have
  10. 10. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 10 Proactive Strategies: Expanding From Stopping Bad Things To Starting Good New Things  How much good can the CSR community create?How much good can the CSR community create?  Just how “good” can a “good corporation” be?Just how “good” can a “good corporation” be?  Who defines what “good” is?Who defines what “good” is?
  11. 11. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 11 Innovation in the Sustainability Movement  Amory Lovins and the RockyAmory Lovins and the Rocky Mountain Institute know how weMountain Institute know how we can “win the oil endgame”.can “win the oil endgame”. (see www.oilendgame.com)(see www.oilendgame.com)  Bill McDonough and MichaelBill McDonough and Michael Braungart know sustainabilityBraungart know sustainability isn’t about reducing waste; it’sisn’t about reducing waste; it’s about eliminating the concept ofabout eliminating the concept of waste. To Mother Nature, there iswaste. To Mother Nature, there is no such thing as “waste”.no such thing as “waste”. (see www.mbdc.com)(see www.mbdc.com)
  12. 12. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 12 The potential of a more fully integrated CSR/ sustainability movement  What if every socially responsible business championedWhat if every socially responsible business championed “thinking sytemically”, in addition to its company-specific“thinking sytemically”, in addition to its company-specific CSR activities?CSR activities? (They could all just say “It’s time to(They could all just say “It’s time to think differentlythink differently.”).”)  What if every socially responsible business -What if every socially responsible business - no matterno matter what industry it was inwhat industry it was in - promoted the work of Lovins and- promoted the work of Lovins and McDonough on its web site?McDonough on its web site?
  13. 13. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 13 Sustainability science expert William McDonough says, “Leaders must become designers, and designers must become leaders.” QuickTime™ and a H.264 decompressor are needed to see this picture. What if we in the CSR movement began thinking like designers?
  14. 14. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 14 The CSR movement as a “Design Exercise”The CSR movement as a “Design Exercise”  What can the CSR movement accomplish as a whole, thatWhat can the CSR movement accomplish as a whole, that goes beyond improving the environment, labor relations,goes beyond improving the environment, labor relations, and human rights (the “parts of the whole”)?and human rights (the “parts of the whole”)?  What is “the whole system” which needs to be redesigned?What is “the whole system” which needs to be redesigned?
  15. 15. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 15 The System That Needs To Be Redesigned: How Humanity Relates To Itself
  16. 16. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 16 Since we really are one global community - one human family - how would we ideally like to live together?
  17. 17. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 17 Two UN Initiatives Can Help Us Answer That Question  MDGMDG The Millennium Development Goals: (2015 is the deadline)The Millennium Development Goals: (2015 is the deadline) Goal No. 8 - Develop aGoal No. 8 - Develop a Global Partnership for DevelopmentGlobal Partnership for Development  DESDDESD The Decade of Education for Sustainable Development (2005-2014)The Decade of Education for Sustainable Development (2005-2014) “The…goal…is to integrate the principles, values, and practices of sustainable development into all“The…goal…is to integrate the principles, values, and practices of sustainable development into all aspects of education and learning. This educational effortaspects of education and learning. This educational effort will encourage changes in behaviorwill encourage changes in behavior that willthat will create a more sustainable future in terms of environmental integrity, economic viability, and a justcreate a more sustainable future in terms of environmental integrity, economic viability, and a just society for present and future generations.”society for present and future generations.”
  18. 18. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 18 A Whole Systems Approach: Combine Your MDG and DESD Participation The CSR community could influence the nature of thisThe CSR community could influence the nature of this “global partnership for development” so the entire human“global partnership for development” so the entire human family “develops”- physically, intellectually, & ethically -family “develops”- physically, intellectually, & ethically - by learning what it needs to learnby learning what it needs to learn and unlearning what itand unlearning what it needs to unlearnneeds to unlearn so that it can transform from a family atso that it can transform from a family at war with itself to a family living in peace.war with itself to a family living in peace.
  19. 19. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 19 One thing we need to unlearn Although it was the true nature of reality for thousands of years, we no longer live in a “scarcity of resources” reality.
  20. 20. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 20 Other Resources That Can Help  Systems-based development experts such as Drs. RussellSystems-based development experts such as Drs. Russell Ackoff, W. Edwards Deming, and R. Buckminster FullerAckoff, W. Edwards Deming, and R. Buckminster Fuller  Caring-focused economics theorists, such as Riane EislerCaring-focused economics theorists, such as Riane Eisler  Historian James Burke’s “Knowledge Web” projectHistorian James Burke’s “Knowledge Web” project (Burke did “The Day the Universe Changed” and(Burke did “The Day the Universe Changed” and “Connections” TV series“Connections” TV series
  21. 21. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 21 Before Addressing What the USA Network of The Global Compact Can Do… The following related news crossed my desk just last week…
  22. 22. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 22 The Journal of Corporate Citizenship Issue 26, June 2007 A Special Issue on “The Corporate Contribution to One Planet Living in Global Peace and Security” McIntosh Waddock Kell “There are common threads and themes… about how businesses can contribute to peace and security and to what we are calling, after (Hungarian political economist, Karl) Polanyi, the next great transformation. Clearly, there are significant signs that transformation is needed in the world today.” - from the issue’s Editorial, by Malcolm McIntosh (Coventry University, UK), Sandra Waddock (Boston College, USA), and Georg Kell (UN Global Compact)
  23. 23. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 23 This special issue is tied to… A conversation about the future “… a conversation taking place at the Eden Project in Cornwall, England from 24-26 October 2007 organized by the Applied Research Centre in Human Security, the UN Global Compact, Boston College and The Eden Project. Conversation, inspiration, music, food and change”* * From http://www.greenleaf-publishing.com/default.asp?contentid=55
  24. 24. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 24 What Unique Contribution Can The USA Network of The UN Global Compact Make?  Focus on the need forFocus on the need for a vision beyond wara vision beyond war (and(and full of hope, as Tom Friedman - in “The World Isfull of hope, as Tom Friedman - in “The World Is Flat” - says the world is missing today).Flat” - says the world is missing today).  Invite that part of America’s business communityInvite that part of America’s business community with the ability to communicate the resultingwith the ability to communicate the resulting vision to the public at large -vision to the public at large - “Hollywood”“Hollywood” - to- to participate in The Global Compactparticipate in The Global Compact..
  25. 25. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 25 It Can Also Help Make The Transformation Fun A transformation - especially a “great transformation” - must be about the adventure ahead, not just the bad things being left behind.
  26. 26. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 26 From Danny Kaye to Star Trek… The American media and entertainment industry has the unrivaled ability to inspire people to boldly go someplace they’ve never been before (and to help people learn what they need to know to get there) by making the journey fun.
  27. 27. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 27 In Fact, It Has Done This Twice Before for the Whole Country  During WW II, whenDuring WW II, when new recruits werenew recruits were needed…and thoseneeded…and those recruits then had to learnrecruits then had to learn the skills to win the war.the skills to win the war.  In 1955, when the generalIn 1955, when the general public learned that wepublic learned that we had the science to makehad the science to make space travel a reality,space travel a reality, sowing the seeds for thesowing the seeds for the creation of NASA.creation of NASA.
  28. 28. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 28 What Has Inspired You?
  29. 29. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 29 What might the Hollywood UN Global Compact Special Interest Group Look Like?  Some participants will probably continue to focus onSome participants will probably continue to focus on stopping bad thingsstopping bad things  Some will champion hopeful things we have (or are closeSome will champion hopeful things we have (or are close to having) the ability to do, like this celebrity isto having) the ability to do, like this celebrity is alreadyalready doingdoing QuickTime™ and a H.264 decompressor are needed to see this picture.
  30. 30. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 30 Catalyzing the Transformation of Humanity: A Powerful Future for The Global Compact  Beyond Meeting Standards…toBeyond Meeting Standards…to CreativeCreative InnovationInnovation  Beyond Separate Parts…toBeyond Separate Parts…to The Whole SystemThe Whole System  From Improvements We Make Out of Fear…toFrom Improvements We Make Out of Fear…to AA Transformation We Make Out of Hope and theTransformation We Make Out of Hope and the Bold Spirit of AdventureBold Spirit of Adventure  From Killing Each Other…toFrom Killing Each Other…to Respecting, LearningRespecting, Learning From, and Working With Each OtherFrom, and Working With Each Other
  31. 31. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 31 Maybe Hollywood Will Dramatize The Journey To The Future We Finally Have the Ability To Achieve QuickTime™ and a H.264 decompressor are needed to see this picture. Here’s someone who knows how to do that…
  32. 32. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 32 Maybe Tom Hanks Will Do for The Global Compact What Danny Kaye Did for UNICEF
  33. 33. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 33 Here’s to the “unreasonable person” inside us all… QuickTime™ and a h264 decompressor are needed to see this picture.
  34. 34. 27 June 200727 June 2007 Steven G Brant, Trimtab Management SystemsSteven G Brant, Trimtab Management Systems 34 Thank you very much “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” - George Bernard Shaw

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