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Beyond Being Green


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My 21 May 2009 presentation at the Green Ventures Conference at Fairleigh Dickenson University in Florham, NJ. I outlined a proactive future for the CSR movement, one that would delight its customers by showing them that corporations are working on global issues such as war vs. peace... all in an effort to bring about global prosperity for all.

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Beyond Being Green

  1. 1. Beyond Being Green Why We Must Transform (Not Jumpstart) The New Green Economy… And How To Start Doing So Green Ventures Conference 21 May 2009 Fairleigh Dickinson University’s College at Florham Steven G. Brant, Founder & Principal Trimtab Management Systems
  2. 2. It’s Great Choosing To Be Green <ul><li>Everyone with a social conscience (or, at a minimum, an awareness that their customers have one) is doing it. </li></ul><ul><li>Every company is starting to swim in the same direction. </li></ul>
  3. 3. We are seeing the light ;) <ul><li>A future where our energy supply no longer comes from countries that hate us </li></ul><ul><li>A future where the risk from Global Warming is under control </li></ul>
  4. 4. The Future’s Not As Rosy As It Looks <ul><li>Preventing Global Warming isn’t enough </li></ul><ul><li>There are other challenges we face: health care, education, infrastructure, the collapse of free market economics, etc. </li></ul>
  5. 5. The Greatest Challenge We Face: <ul><li>We’re continuing to try and solve our challenges one at a time </li></ul><ul><li>And a piecemeal approach will not result in the transformation we need </li></ul><ul><li>How counts as much as what </li></ul>
  6. 6. One World: One Challenge: One Solution Planning <ul><li>We normally plan from what we’ve done in the past. (Reactive planning) </li></ul><ul><li>We must plan from what we want, even if we’ve never done it before. (Proactive planning a/k/a innovation ) </li></ul>
  7. 7. The Challenge: There Isn’t Enough (Or So We Think)
  8. 8. Designing A Solution: Examine The Design Of The System
  9. 9. Acknowledge What That Design Has Given Us
  10. 10. Acknowledge What That Design Has Given Us Globally
  11. 11. Thinking Our Way Out Of This Mess <ul><li>W. Edwards Deming - Learning Organization; Collaboration, Empowerment (Not Fear) </li></ul><ul><li>Russel L. Ackoff - Systems Thinking; Idealized Design </li></ul><ul><li>W. Chan Kim & Renee Mauborgne - Blue Ocean Strategy </li></ul><ul><li>CSR - A Movement </li></ul><ul><li>UN Global Compact - Global, Transformational Network </li></ul><ul><li>Baldrige National Quality Program </li></ul>
  12. 12. The Beginnings Of The Solution: Start Measuring The Right Things Hint: Money doesn’t buy it!
  13. 13. What These Tools Enable Us To Do <ul><li>Move from a Scarcity Macro Belief System to a Sufficiency Belief System (as championed by Miriam Hawley,yesterday’s keynote speaker and this afternoon’s workshop leader) </li></ul><ul><li>Solve the challenges of sustainable resource allocation and the collaborative vs. competitive nature of human behavior. (Yes, we can all learn to get along!) </li></ul>
  14. 14. The Work Product: A New, Sustainable Global System The new global financial system will grow from the values inherent in the new, post-zero sum global world view.
  15. 15. The Work Product: A New, Sustainable Global System The new global security system will also grow from the values inherent in the new, post-zero sum global world view.
  16. 16. Reading Your Minds <ul><li>Well, that’s all very nice “30 Thousand Feet” stuff. </li></ul><ul><li>How does it apply to my business? </li></ul><ul><li>After all, I’m not GE, IBM, or Microsoft! </li></ul>
  17. 17. When The Parts Speak Of The Whole <ul><li>Your heart just pumps blood, but it supports the spirit of your entire being. People on a mission live longer! (see “Man’s Search for Meaning,” by Viktor Frankl) </li></ul><ul><li>Being part of the CSR movement gives you a way to speak of the whole - the movement’s overall mission - even though your organization is just one part. </li></ul><ul><li>This is Reputation Management as a proactive strategy designed to communicate the larger, innovation-driven vision that our culture is now capable of achieving. </li></ul>
  18. 18. Giving Birth To A New World This what the Green Economy can - and must - do!
  19. 19. This Is What We’re Doing Now
  20. 20. This Is What Will Happen If The System Remains Unchanged
  21. 21. Here’s What We Could Have With A New Design
  22. 22. Here’s To All Of You For Your Commitment To The Future “ Think Different”
  23. 23. Thank You For Thinking Differently!