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Multichannel marketing

B2B buyers are increasingly influenced by social, mobile, and other digital channels. This presentation shows why B2B companies should adopt digital strategies in order to nurture leads along the buyer path and enable dialogue for their sales teams.

1 of 22
MULTI-CHANNEL
MARKETING
BUILD YOUR CUSTOMER NETWORK
WITH ONE CUSTOMER EXPERIENCE
Web. Email. Social. Mobile.
“B2B buyers are
increasingly influenced
by social media, mobile
and online video in making
purchase decisions.”
INTERNATIONAL DATA GROUP, JANUARY 2013
Multi-Channel
Marketing creates
communication
challenges
for B2Bs
THE MULTI-CHANNEL COMMUNICATION CHALLENGE…

★
B2B CONTENT
MARKETING
USAGE

SOURCE: 2014 B2B Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs
IT’S OVERWHELMING!
MULTI-CHANNEL CAN BE
A MULTI-CHALLENGE.
DEVELOPING B2B CONTENT
AND CONNECTIONS
IS A TEAM SPORT.

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Multichannel marketing