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Manifesto: Christine Drury - Private Sector Reflections


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The STEPS Centre Symposium, 26 September 2009, focused on our Innovation, Sustainability, Development: A New Manifesto project. This presentation by independent consultant Christine Drury was one of those given at the event. For more information see:

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Manifesto: Christine Drury - Private Sector Reflections

  1. 1. Reflections from the private sector 1 <ul><li>Reality checks: Context </li></ul><ul><li>Business today : Resilience ( cash flow) </li></ul><ul><li>: Growth opportunity eg M&A </li></ul><ul><li>: Maintain skills , Core competences AND </li></ul><ul><li>- R&D and innovation capability, safety policy and practice </li></ul><ul><li>- mission, brand strength, reputation , </li></ul><ul><li>- corporate responsibility </li></ul><ul><li>- responding on climate change </li></ul><ul><li>Timing : Crisis as opportunity </li></ul>
  2. 2. Reflections from the private sector- 2 <ul><li>Regulatory and policy environment </li></ul><ul><li>( FAO, ILO, WHO, and Regional and national ) </li></ul><ul><li>Existing regulations – safety, labelling, documentation </li></ul><ul><li>New regulations eg GHS </li></ul><ul><li>Organisational evolution and excellence </li></ul><ul><li>in companies : distributed knowledge, </li></ul><ul><li>staying competitive </li></ul><ul><li>global and local brands </li></ul><ul><li>in industries : </li></ul><ul><li>eg by systems to share knowledge across all companies </li></ul>
  3. 3. Comments 1 <ul><li>Target audiences : </li></ul><ul><li>corporate strategy gurus - “future of business” </li></ul><ul><li>On targets: “what gets measured gets done” - only </li></ul><ul><li>Global competitiveness </li></ul><ul><li>is helping the search for local , bottom up </li></ul><ul><li>Social responsibility now has to be more visible – reported </li></ul><ul><li>Social mission is developing a way to link brand growth </li></ul><ul><li>eg to MDG’s </li></ul><ul><li>The world is less polarised than the manifesto suggests </li></ul>
  4. 4. Comments 2 <ul><li>Reporting/ metrics , ranking agencies help steer “ good corporate behaviour” </li></ul><ul><li>Metrics and indicators evolve slowly. </li></ul><ul><li>Regulatory environment is a very important direction setter. </li></ul><ul><li>Innovation gateways internal and external </li></ul><ul><li>Partnership </li></ul><ul><li>Scaling Up </li></ul><ul><li>Sustainability: purality of objectives; determined in society </li></ul><ul><li>Climate change: imperative for open source technologies </li></ul>