True Spirit final


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Project 2: True Spirit (wireframes and prototype)

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True Spirit final

  1. 1. Design by: Stephanie Lee Student Project. General Assembly UXDI Winter 2013 Friday, December 6, 2013
  2. 2. About the Product: True Spirit is a new internet retailer for schools and parents who want a modern school uniform for the children. It offers updated uniform fashion including pants for girls and zip­ up hoodies, provides a “must­haves” checklist from the school’s administrator for each school year, and recommends accessories allowed by the school’s dress code. Unlike traditional suppliers such as Lands End and True Grits, True Spirit encourages visitors to express their tastes—with some limits. About the Project: True Spirit is a student project I’ve worked on during the General Assembly User Experience Design course, Winter 2013. I was challenged to create a delightful online shopping experience, through a series of wireframes, for users like John. He is a persona that was provided by the General Assembly instructional team. I was given the constraint of web as the primary delivery channel. Friday, December 6, 2013
  3. 3. ALREADY A MEMBER? LOGIN We love your style! BINGO SEARCHES THE WEB TO FIND YOUR STYLE IN YOUR SIZE Sign up now! V Tell us your fit Tell us what color & styles you like We’ll search for items you might like HELLO BEAUTIFUL HERE’S WHAT’S NEW FOR YOU Friday, December 6, 2013
  4. 4. Case Study Friday, December 6, 2013
  5. 5. Research Method: I studied the websites of a number of direct and indirect competitors like: Lands’ End, True Grits, LL Bean, Children’s Place, Target, Kohl’s, Jcrew, Gap as well as other successful fashion retailers like Uniqlo, Warby Parker, Victoria’s Secret, Piperlime, Luis Vuitton and Coach. Findings: Most online uniform shopping experiences seem mundane, lack of personality and fun. There’s a need to present the uniform purchasing experience less like a chore (more like a tasteful, high end fashion shopping experience.) Opportunities Identified: Practicality (ease of use) + trust (high product quality and superb customer service) + an elevated brand personality (dynamic visuals and light-hearted brand voice) = The new generation of uniform retailer: True Spirit. Friday, December 6, 2013
  6. 6. Personas & Scenarios The key players True Spirit has 3 types of main users: a busy, career driven mom (Sarah), a practical and tech savvy single dad (John), a design and value conscious school administrator (Jess). Based on the brief, I sketched out how each userʼs might experience on a normal day in order to brainstorm around what this person might like or need. Friday, December 6, 2013
  7. 7. User flow Friday, December 6, 2013
  8. 8. Site map: Card sorting & sketch Friday, December 6, 2013
  9. 9. Site map Friday, December 6, 2013
  10. 10. Design Iteration 1 HOME Friday, December 6, 2013 PRODUCT CATEGORY PRODUCT DETAIL
  11. 11. Design Iteration 2 - Hypothesis HOME Friday, December 6, 2013 PRODUCT CATEGORY PRODUCT DETAIL
  12. 12. Thank You Stephanie Lee Friday, December 6, 2013