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14 LinkedIn
Network-Building Tips
And Why It Even
Matters…
866.755.9800 stephen@ittechexec.com 1
Successfully Delivering Messaging & Job Search Solutions for CIOs, CTOs, Technology Executives, IT Experts
& Business Lead...
This guide is an overview with links embedded in it.
More in-depth discussion on the topics will be found
in the links.
Fo...
#1. Yes, LinkedIn Is a Numbers
Game…But Numbers Offer Strategy.
Now, it might pretend to be something else, and you may be...
#2. Social networking is about,
well, networking.
“I am VERY cautious about whom I connect with on LinkedIn. I only connec...
#3. Understand the value
of 2nd-level connections.
The more 1st level connections you have, the
more 2nd level connections...
#4. It’s time to meet
new people. Only this
time, it doesn’t have to
be so uncomfortable!
Now, LinkedIn likes to play coy ...
#5. Think Quality AND Quantity when choosing connections.
For more on this, check out our post called “The Age-Old Social ...
#6. Groups provide great
networking opportunities
Groups are your one “free” way to meet and
network with other profession...
#7. Even better is that LinkedIn group members can send a private message to
one another (provided a person has not shut o...
#8. Leverage the power of
alumni connections.
Most colleges/universities have LinkedIn
alumni groups you can join. Pretty ...
#9. Do the same with military or civic connections.
Much like with alumni connections, LinkedIn also has groups for milita...
#10. Don’t let your
connections sit in your
wasteland.
How do you do that? Figure out ways to be a value-added resource to...
#11. Don’t be afraid to ask your 1st-level connections for introductions.
As long as you don’t make yourself a pest, peopl...
#12. Don’t be afraid to
ask for the informational
interview.
Sometimes we think informational
interviews are only for new ...
#13. With 300+ million LI members, it’s also time to take a look at how your LI
profile is positioning you in the marketpl...
#14. If you plan to be in the tech job market for the next 5, 10, 15+ years, you
will likely need to embrace LinkedIn in a...
Set up your complimentary Upcoming Career Move Prep Session
with Technical Resume Writer & Career Strategist,
Stephen Van ...
Coming in Summer 2015: The latest release by Brian Tracy featuring
Stephen Van Vreede. Click here to receive an advanced c...
To learn more about ITtechExec or our other solutions:
866.755.9800 stephen@ittechexec.com 20
Stephen toll-free at 1-866-7...
ITtechExec
Protecting the Technical Career You’ve
Built So Far
ITtechExec members are senior managers, directors, executiv...
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14 LI Network-Building Tips

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14 LI Network-Building Tips

  1. 1. 14 LinkedIn Network-Building Tips And Why It Even Matters… 866.755.9800 stephen@ittechexec.com 1
  2. 2. Successfully Delivering Messaging & Job Search Solutions for CIOs, CTOs, Technology Executives, IT Experts & Business Leaders at Top National & Global Companies, Start-Up & Venture Capital Firms, Government Agencies and Contractors
  3. 3. This guide is an overview with links embedded in it. More in-depth discussion on the topics will be found in the links. For optimal viewing, please download off of SlideShare onto your device. Apple products, in particular, tend to do better when the presentations are downloaded. If your device does not have Flash, some links may not operate. Contact Stephen directly at stephen@ittechexec.com if you are having issues. 866.755.9800 stephen@ittechexec.com 3
  4. 4. #1. Yes, LinkedIn Is a Numbers Game…But Numbers Offer Strategy. Now, it might pretend to be something else, and you may be using it for something else. BUT as soon as you want LinkedIn to do more for you than just be an extension of your resume compiling your past career connections into one place (where you basically do little with them), then it becomes what all social media essentially becomes: a numbers game nonetheless. BUT That is not necessarily a bad thing. With more than 300 million users, these numbers can offer you opportunity with just a little effort to build a strong network, not just of “lots” of people but also of well-placed connections you can leverage to put you in front of targeted employers. 866.755.9800 stephen@ittechexec.com 4
  5. 5. #2. Social networking is about, well, networking. “I am VERY cautious about whom I connect with on LinkedIn. I only connect with people I know.” On the surface, it sounds like a good strategy. And it isn’t all that bad if you aren’t really looking to make a career move ever again. BUT as soon you enter into the realm of either active or passive job seeker, you will realize that your personal network isn’t as strong or as responsive as you would like it to be. 866.755.9800 stephen@ittechexec.com 5 Peer-to-peer networking is great, yes, but today’s market offers more “pipelines” of networking, which LI can help provide that. Why not do both?
  6. 6. #3. Understand the value of 2nd-level connections. The more 1st level connections you have, the more 2nd level connections you generate (remember the 6-degrees of Kevin Bacon?). And the more 2nd level connections you generate, the more likelihood of having better access to key decision makers in your target job search area. Not to mention, the better ranking you receive in LinkedIn search (the same is true for how many silly endorsements in a particular area you receive…did you even know you had a LinkedIn ranking? Sure you do, and it is basically numbers based.) LinkedIn isn’t really about 1st level connections, you know, those people you “know.” Sure, that is great that you know 200 people, etc. LinkedIn is really about 2nd level connections. 866.755.9800 stephen@ittechexec.com 6 LinkedIn uses a search algorithm much like Google or other search engines do.
  7. 7. #4. It’s time to meet new people. Only this time, it doesn’t have to be so uncomfortable! Now, LinkedIn likes to play coy with this because essentially the company is in business to make a profit (it is NOT a nonprofit service, after all). Although it says that it is protecting you from the dreaded spam, really, LinkedIn wants you to buy into its Premium services (don’t forget this!). So, it entices you to network, lets you connect with your friends for free, and gives you access to groups. BUT then it makes it difficult for you to expand your network to connect with others you don’t know unless you are given an introduction by one of your 1st level connections or pay for their InMail services (which LinkedIn claims everyone reads, but very few do…trust me). So how do you get around this? Like it or not, even on LinkedIn (or any social media), you have to get out there and meet people. If face-to-face networking isn’t really you’re thing, then maybe social networking will be. 866.755.9800 stephen@ittechexec.com 7
  8. 8. #5. Think Quality AND Quantity when choosing connections. For more on this, check out our post called “The Age-Old Social Media Quality vs. Quantity Debate”. 866.755.9800 stephen@ittechexec.com 8 Does today’s job search and social media all just seem like a big game to you? Honestly, it kind of is. Technology, as much as we love it, has taken the traditional job search process and made it more convoluted…and expensive. The good news, however, is that some tools are opening up opportunities that were much harder to find before, and LInkedIn can be one of them. The challenge is in knowing which game is worth playing for you.
  9. 9. #6. Groups provide great networking opportunities Groups are your one “free” way to meet and network with other professionals in the same industry or profession as you. So there is some value in paying attention to what is happening in these groups and to targeting individuals you would like to meet. After all, LinkedIn gives you 3000 invites you can send out, so after “meeting” in the group, you can send someone an invite providing a reason for why you would like to connect with him or her (don’t forget this part! Most people shun the default LI text, so customize yours. Give a quick explanation of why you want to connect by pointing out something you both share). If you are like me, you have joined some of the LinkedIn groups that were recommended to you (most likely by LinkedIn), but either you show up every once in a while or you never do. You’re just out there as a passive member because, well, who has time to read through every post of every group you belong to? 866.755.9800 stephen@ittechexec.com 9
  10. 10. #7. Even better is that LinkedIn group members can send a private message to one another (provided a person has not shut off this feature) IF they are 2nd level connections or better. So this means that you can send a message to people in your groups introducing yourself without being so presumptuous as to send an unsolicited invite. Now, I wouldn’t go around sending a message to everyone or sending anything that sounds like the dreaded “spam,” but it is a good idea if you see someone who meets your target area for networking that you take the initiative of introducing yourself through a message. 866.755.9800 stephen@ittechexec.com 10 As of July 2015, LinkedIn has put limits on the number of private group messages you can send each monthly. They set the limit at 15, and you cannot carry over messages from month to month (Remember: They want you to buy their Premium services. So they are making it more difficult for heavy users). For most professionals, 15 per month is plenty, however.
  11. 11. #8. Leverage the power of alumni connections. Most colleges/universities have LinkedIn alumni groups you can join. Pretty much all have alumni directories you can have access to. If you have a list of targeted employers, industries, or roles, then you can search these groups/databases to find fellow alum to reach out to. Having them connect with you on LinkedIn allows you build rapport and open up further 2nd-level connections (getting you closer to being positioned in front of decision makers). If there’s one area people tend to overlook the further away from college they get is the power of the alumni connection. It may seem silly, but the alumni connections should not be ignored. When you are reaching out to someone “cold,” having something that you’ve shared, such as a college, is a great lead-in for an introduction. Furthermore, studies show that we like to engage and respond to our fellow alum. If you share a fraternity/sorority, sport, or club, along with the alumni connection, even better! 866.755.9800 stephen@ittechexec.com 11 Remember that sorority or fraternity? Make sure to reach out to them and look for brothers/sisters on LinkedIn.
  12. 12. #9. Do the same with military or civic connections. Much like with alumni connections, LinkedIn also has groups for military and civic associations. Make sure to join them, BUT take it a step further and reach out to meet those in these groups who are somehow connected to targeted employers, industries, and roles you are pursuing or are interested in pursuing. This approach is called “Networking with Positioning,” and it can be very effective. 866.755.9800 stephen@ittechexec.com 12 Doesn’t sound appealing? Think of how much better it is than attending all of those awkward networking mixers! At least with this you share something in common…
  13. 13. #10. Don’t let your connections sit in your wasteland. How do you do that? Figure out ways to be a value-added resource to your network and provide that value to them. Again, without “spamming,” you want to reach out from time to time, touch base. Congratulate them on new jobs. Send them a link to a relevant article. Ask them how they are doing…. My favorite is to make introductions. People notice and appreciate that. We get very favorable responses when we do this for our members. Exhausted yet? Networking is tiring. And the bigger your network gets, the more tiring it can become. BUT if you are building a network that focuses in on your target market (do you know what it is?), then the bigger the better. And LinkedIn is happy to help you play the game. Once you make these valuable new connections, now you have to decide what to do with them. Otherwise, your profile is just going to sit there with no real engagement with your contacts and you aren’t really networking. Sure, they can see your “feed” as it comes through each day, but they aren’t that vigilant (again, trust me). If you want an active network, then you have to wake up the sleeping giant, so to speak. 866.755.9800 stephen@ittechexec.com 13
  14. 14. #11. Don’t be afraid to ask your 1st-level connections for introductions. As long as you don’t make yourself a pest, people generally enjoy doing favors. It makes them feel good. So if you see that one of your 1st-level connections is connected to someone at one of your target companies or industries, then send them a quick note in LinkedIn asking them for an introduction. And make sure to be willing to return the favor. 866.755.9800 stephen@ittechexec.com 14 Does this mean everyone is receptive? No, but more are than aren’t. Be sure to learn about “The 3 Most Common Types of Networkers.”
  15. 15. #12. Don’t be afraid to ask for the informational interview. Sometimes we think informational interviews are only for new college grads or younger professionals, but that is incorrect. They can be extremely valuable for the more established professional. Be sure to check out “Acing the Informational Interview” for more on this. Moving a connection offline is a great way to build better engagement and rapport. It’s also fundamental in gathering information on your target market. Even if you aren’t looking to make that next career move right now, this is the perfect time to build stronger network connections WITH the proper positioning to help you when that time does come. 866.755.9800 stephen@ittechexec.com 15 When interviewing top executives, many of them credit informal meetings or “interviews” as the most successful job search method.
  16. 16. #13. With 300+ million LI members, it’s also time to take a look at how your LI profile is positioning you in the marketplace… For more on this, check out our article “Building Your LinkedIn Network Empire”. 866.755.9800 stephen@ittechexec.com 16 Most of us have no idea how we rank in LI keyword searches.
  17. 17. #14. If you plan to be in the tech job market for the next 5, 10, 15+ years, you will likely need to embrace LinkedIn in a more active way… Do you have to do it? No. You don’t have to do anything. 95% of technical professionals don’t. As a result, they struggle to understand the market when the time is finally “right” for them to start looking. 866.755.9800 stephen@ittechexec.com 17 This should be a no-brainer, BUT It’s not. Very few pros are willing to adapt. To help you get a better feel for where you currently stand with your LinkedIn profile, I’ve developed a simple self-assessment survey you can take that is quick to do, free, and helps you compare your profile against those that are having more success on LI in either building a recruiter “pipeline” or engaging their network: LI Profile Optimization Self-Assessment
  18. 18. Set up your complimentary Upcoming Career Move Prep Session with Technical Resume Writer & Career Strategist, Stephen Van Vreede, today. We've made it easy to schedule your consult with Stephen. Simply click on the calendar image below to schedule your appointment. (If you can arrange to have Internet access during the call, then he can share his desktop presentation with you.) You will receive 1 confirmation email and 1 follow-up note from Stephen sent through our Appointment Core admin (Links make life so simple when they're working, but sometimes they take on a life of their own. If for some reason the link doesn't work properly here, please email Sheree directly at sheree@ittechexec.com!): **Please look for the "admin" email from Stephen that has information regarding the call. It usually arrives within an hour of booking the appointment.** 866.755.9800 stephen@ittechexec.com 18
  19. 19. Coming in Summer 2015: The latest release by Brian Tracy featuring Stephen Van Vreede. Click here to receive an advanced chapter release: The Rise of the Corporate Entrepreneur 866.755.9800 stephen@ittechexec.com 19
  20. 20. To learn more about ITtechExec or our other solutions: 866.755.9800 stephen@ittechexec.com 20 Stephen toll-free at 1-866-755-9800; email at stephen@ittechexec.com. Read our prospectus: Your Way Out of the Resume Jungle. Also, check out our free self-assessments: From Tech Job Market Zoo to Corporate Goo... How to Protect What You’ve Built So Far. LI Profile Optimization Self-Assessment Career Move Preparation Self-Assessment
  21. 21. ITtechExec Protecting the Technical Career You’ve Built So Far ITtechExec members are senior managers, directors, executives, and C-level tech leaders (15+y ears of experience) who specialize in the following fields: • CIO & CTO • IT Operations • Project/Program Management • Enterprise Architecture • Telecommunications • Engineering (Mechanical, Aerospace, Electrical…) • Manufacturing • Call Center Operations • Technical Sales Leadership • Medical Device • And all things technical related… These members have worked hard to get where they are today, and they are committed to investing in protecting and maintaining these careers. They come to us as guides through the technical job market “zoo” to help them invest their valuable time and resources wisely on solutions that produce effective results. NoddlePlace Your Technical Career Advancement. SIMPLIFIED. NoddlePlace members are the up-and-coming versions of our ITtechExec members. With about 5 to 15 years of technical career experience under their belts, they are dedicated to investing in steady career advancement. They understand that they are likely to make 8 to 10 career moves over the next 25+ years of their career, and they are looking not just at getting a resume but at building in a strategic approach that positions them for this next move and beyond. As with ITtechExec, we provide a concierge-type service, where we combine the resume portfolio side with the job search “launch” side. Our goal is to produce measurable ROI and to reduce the stress that comes with job search and career management for both our NoddlePlace and ITtechExec members. At NoddlePlace, we make technical career advancement simple in a job market that’s gone insane. 866.755.9800 stephen@ittechexec.com 21

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