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Stephen McCurry
Wantrepreneur + Producteer
Stop looking for a technical
cofounder and just do it
Engineer
Project
Manager
B. School
Product
Manager
Wantrepreneur
Stephen McCurry- Career Synopsis
EXECUTION is everything!
Ideas are cheap
1. The plan
Timeline
Killer Idea
Meet
cofounder
Funding
Build
Product
Build
Business
Roadblock
• Building a startup is a non linear process
• Focus on short term milestones
• Constantly reevaluate priorities and roadb...
Focus
• Be selective over what meetings, conferences
and calls you take
• Constantly reevaluate priorities with respect to...
2. Where to start
Where to start
• Product market fit
• Validation
• Understanding customer needs
Product market fit
• Being in a good market with a product that
can satisfy that market.
• Requires iteration and likely t...
• What assumptions are you making?
• What evidence do you have to support your
assumptions?
Validation
Understanding customer needs
• Communicate
• Listen
• Empathize
Talking
No Business plan survives first contact with customers
Steve Blank
Prototype
Iteration
Tools
Validation board
Tools for early stage validation
• Validation baord
Validation
• Proto.ioPrototyping
• Launch Rock
• Rocket Start
Landing ...
3. Building
Introspection
Build options
• Outsource
• Timeshare
• DIY
Break it Down
Making Technology Decisions
1. Analyze options based on requirements
2. Justify decision
3. Experiment and adjust if neces...
Outsourcing / Nearshoring /
Offshoring Development
e.g. Elance, Odesk
Tips:
• Clearly define the requirements both functio...
Outsourcing
Project doesn’t end when final product is
delivered.
Timeshare
• Get blocks of hours from developers you know
• Use people you know as technical advisors
Getting good at sales
• Define your business in 1 sentence
• Define the key features, benefits and needs you
are solving i...
Product Definition
• Use cases
• Acceptance criteria
• Wireframes
• Visual Design
Use cases
Example:
A Doctor logs onto the system to check their schedule
for today
Acceptance criteria
• Doctor enters their user name and password
then clicks login.
• The system loads the home screen for...
Wireframes
Visual Designs
Tools for defining the product
• Jira
• Pivotal tracker
Requirements
• Balsamiq
• Proto.io
Wireframing
• Photoshop (Creati...
DIY - Learning to code
After Just Four Weeks, The Homeless Man Learning
To Code Has Almost Finished His First App
My day and most nights
Learning Resources
• GithubOpen source
• Udemy
• Code AcademyOnline Learning
• General AssemblyOffline courses
• Railscast...
Standing on the shoulders of giants
• Nitrous.io
Development
environment
• ParseMobile Backend
• Urban airship
• Twilio
Mo...
Building a landing page
www.workabout.me
Anatomy of a landing page
Option1 Option2
Hosting Heroku Linode – LAMP on
Ubuntu
Technology HTML / Ruby on
Rails
HTML / PH...
Creativity takes courage
(Henri Matisse)
Good luck!
smccurry.mba2008@london.edu
http://www.linkedin.com/in/smccurry/
@StephenMcCurry
SVCC - Stop looking for a technical cofounder and just do it
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SVCC - Stop looking for a technical cofounder and just do it

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SVCC - Stop looking for a technical cofounder and just do it

  1. 1. Stephen McCurry Wantrepreneur + Producteer Stop looking for a technical cofounder and just do it
  2. 2. Engineer Project Manager B. School Product Manager Wantrepreneur Stephen McCurry- Career Synopsis
  3. 3. EXECUTION is everything! Ideas are cheap
  4. 4. 1. The plan
  5. 5. Timeline Killer Idea Meet cofounder Funding Build Product Build Business Roadblock
  6. 6. • Building a startup is a non linear process • Focus on short term milestones • Constantly reevaluate priorities and roadblocks The plan
  7. 7. Focus • Be selective over what meetings, conferences and calls you take • Constantly reevaluate priorities with respect to the next milestone • Say no
  8. 8. 2. Where to start
  9. 9. Where to start • Product market fit • Validation • Understanding customer needs
  10. 10. Product market fit • Being in a good market with a product that can satisfy that market. • Requires iteration and likely to result in divergence from original plan – plan C, D etc.
  11. 11. • What assumptions are you making? • What evidence do you have to support your assumptions? Validation
  12. 12. Understanding customer needs • Communicate • Listen • Empathize
  13. 13. Talking
  14. 14. No Business plan survives first contact with customers Steve Blank
  15. 15. Prototype
  16. 16. Iteration
  17. 17. Tools
  18. 18. Validation board
  19. 19. Tools for early stage validation • Validation baord Validation • Proto.ioPrototyping • Launch Rock • Rocket Start Landing pages • 99 designsCompany logos • Google adwords • Facebook ads Ad trials
  20. 20. 3. Building
  21. 21. Introspection
  22. 22. Build options • Outsource • Timeshare • DIY
  23. 23. Break it Down
  24. 24. Making Technology Decisions 1. Analyze options based on requirements 2. Justify decision 3. Experiment and adjust if necessary
  25. 25. Outsourcing / Nearshoring / Offshoring Development e.g. Elance, Odesk Tips: • Clearly define the requirements both functional and non functional system requirement • Provide visual designs designs or mocks • Run a small project first as a trial • Have regular checkins and milestones, e.g. daily, weekly • You usually get what you pay for • Try to find a personal recommendation versus blind referral • At first it will sound great but chances of success are relatively low • Collboration tools – Bitbucket, Asana, Pivotal Tracker
  26. 26. Outsourcing Project doesn’t end when final product is delivered.
  27. 27. Timeshare • Get blocks of hours from developers you know • Use people you know as technical advisors
  28. 28. Getting good at sales • Define your business in 1 sentence • Define the key features, benefits and needs you are solving in a 60 second pitch • Practice your pitch
  29. 29. Product Definition • Use cases • Acceptance criteria • Wireframes • Visual Design
  30. 30. Use cases Example: A Doctor logs onto the system to check their schedule for today
  31. 31. Acceptance criteria • Doctor enters their user name and password then clicks login. • The system loads the home screen for the logged in user. • The users name and profile photo appear in the top right of the screen.
  32. 32. Wireframes
  33. 33. Visual Designs
  34. 34. Tools for defining the product • Jira • Pivotal tracker Requirements • Balsamiq • Proto.io Wireframing • Photoshop (Creative Cloud) Visual design
  35. 35. DIY - Learning to code
  36. 36. After Just Four Weeks, The Homeless Man Learning To Code Has Almost Finished His First App
  37. 37. My day and most nights
  38. 38. Learning Resources • GithubOpen source • Udemy • Code AcademyOnline Learning • General AssemblyOffline courses • RailscastsBlogs • Stackoverflow • Air PairCommunity
  39. 39. Standing on the shoulders of giants • Nitrous.io Development environment • ParseMobile Backend • Urban airship • Twilio Mobile messaging • Socialize • Kinvey Social platforms • FirebaseCloud based backend • ShopifyeCommerce
  40. 40. Building a landing page www.workabout.me
  41. 41. Anatomy of a landing page Option1 Option2 Hosting Heroku Linode – LAMP on Ubuntu Technology HTML / Ruby on Rails HTML / PHP Domain GoDaddy GoDaddy DNS DNSimple GoDaddy Lead capture Database Mailchimp Source code Github na Splash image Shutterstock Shutterstock
  42. 42. Creativity takes courage (Henri Matisse)
  43. 43. Good luck! smccurry.mba2008@london.edu http://www.linkedin.com/in/smccurry/ @StephenMcCurry

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