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Pulse live packages sk1.1


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Pulse Live 2013 Presentation SK
Briefing Media Ltd
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Pulse live packages sk1.1

  1. 1. Pulse Live 2013 A presentation for XXX October 2012
  2. 2. Briefing Media – Pulse Events• Pulse deliver high numbers of quality primary / secondary care HCPs for trusted educational content• We provide top-quality speakers and leading-edge content devised by our expert editorial team and alongside our friendly panels of healthcare KOLs• Highly experienced team ensure a quality and hassle- free project – whether for 1,000 people, or 50• Integrated event, online & print campaign delivers powerful results and strong reporting metrics• ROI: demonstrating real change in provision, commissioning, prescribing and treatmentSupported by an unrivalled network• Pulse distributed to 35,000 GPs each week• PC distributed to 15,000 commissioners monthly• PulseToday - 400k unique users per month• 3.5m page impressions per month• CPD modules deliver powerful learning for HCPs and strong network retention• 400k answers to Pulse Learning questions!• Pulse offers an unparalleled integrated approach
  3. 3. Clients and Partners
  4. 4. Pulse Portfolio Online Direct Print Mail Client Brief Data Events Education
  5. 5. Events Pulse Live 2012 Bespoke NAPC Annual Event Conference Solutions YourWebinars / needs Pulse Clinical Digital UpdatesSeminars Pulse Awards Business Seminars
  6. 6. National Medical Readership Survey (NMRS): September ‘11 – August ’12USEFULNESS OF SOURCES: SUMMARY TABLEBASE: ALL DOCTORS IN GENERAL PRACTICE, SEPTEMBER 2011-AUGUST 2012 Very useful Quite useful Not particularly USEFUL NET usefulSample 1016 1016 1016 1016Universe 43136 43136 43136 43136Printed medical journals 16397 20027 6208 36424 38% 46% 14% 84%Medical journal article re-prints 3994 15483 20049 19477 9% 36% 46% 45%Medical journal websites 11013 16361 14322 27374 26% 38% 33% 63%Other medical websites 19301 15819 4557 35120 45% 37% 11% 81%Events/meetings/conferences 18999 20923 2714 39922 44% 49% 6% 93%CME/CPD/other medical 17543 21534 2619 39077educational materials 41% 50% 6% 91%Pharmaceutical/other company 1358 11506 29047 12864literature/mailings 3% 27% 67% 30%Pharmaceutical/other company 1444 11037 29484 12481reps 3% 26% 68% 29%
  7. 7. What does the studytell us? The favourite method of receiving content for GPs is via events, meetings and conferences The second most popular medium is CME / CPD Campaigns with maximum impact will therefore include both of these elements
  8. 8. What is Pulse Live? Two day free-to-attend, CPD accredited event for 800+ GPs Free to attend, CPD accredited GP education Designed for and by the audience of grassroots clinicians in primary care – see Pulse Advisory Board Content designed around three themes of Pulse: clinical support and training, practice business, news and opinions Exhibition allows access and engagement with the frontline decision makers of the NHS Created and supported as a central part of 30 April – 01 May 2013, Birmingham NEC
  9. 9. Why is Pulse Live for me?Pulse Live is an extraordinary platform to talk via Pulse to general practice – launch your advertisement off the page and educate,inspire and engage with the frontline decision makers of primary care within a new NHS.
  10. 10. Who will attend Pulse Live? Pulse Live is free to attend for all Pulse Learning or Pulse Today subscribers
  11. 11. Why is Pulse Live different andwhy will GPs definitely attend? Conference content and speaker panels formed by the Pulse GP audience themselves and guided by the Pulse Advisory Board Pulse Live is tailored for a GP audience tired of “top-down” national conferences that focus on commissioning and policy Pulse is a hugely trusted and popular brand: over 3,500 GPs have attended a Pulse event in the past year, and over 40,000 CPD modules have been completed on Pulse Learning
  12. 12. We ask the audience what they want – via our trusted journaland market-leading website PulseToday – who else can do that?
  13. 13. Practice Business andFinanceClinical UpdatesFuture of GeneralPractice
  14. 14. Speak and sponsor atPulse Live Be the headline sponsor and present your session to the full audience of Pulse Live Sponsor and speak in the “Your Practice” stream and inspire GP delegates on how to safeguard their practice future, increase profits and efficiencies, whilst improving the quality of patient care Sponsor a half-hour presentation in the clinically-focused “Your Patients” stream and support GP education in critical therapy areas Be one of the two Associate Sponsors of the “Your Future” stream, and position yourself as a thought leader and supporter of primary care as GPs discuss and debate the very future of general practice
  15. 15. We will draw these therapyClinical Sponsors: Long areas from:Term Conditions / Chronic  asthmaDisease Management  COPD  CVD  diabetes Demonstrate  gastroenterology  musculoskeletal efficacy and  pain efficiencies to  managing co-morbidities the audience that matters
  16. 16. What’s included in a standardspeaking package? One 30-minute presentation, in the main body of the programme 5 – 10 minutes of Q&A Audience response system (voting buttons) Delegate feedback on your session Exhibition stand Exhibitor and Conference passes Branding on all promotional material relating to your session
  17. 17. Exhibition Pulse Live provides a lively and interactive exhibition that acts as the hub of the event. Conference rooms lead directly from the exhibition Catering points are located within the exhibition. Therefore delegates remain within the Exhibition area throughout both days. 50 exhibitors in 2013 including the exhibition stands of sponsors Expert Clinics at key points of the exhibition room – driving delegate footfall and interaction to increase your lead generation
  18. 18. Engagement = Expert Clinic Track A Track B theatre theatre Lunch Track C theatre Lunch Lunch Entrance
  19. 19. Exhibition Package Shell scheme stand (unless ‘space only’ specified) Fascia board with full company name Lighting and power (13 amp socket) 2 exhibitor passes Listing in the Pulse Live 2013 Show Guide Entry on the Pulse Live 2013 website
  20. 20. Why sponsor or exhibit at PulseLive?Crucial but hard-to-reach audience: Pulse Live gets you face-to-face with 800+grassroots GPs and practice managers who need the right support and productsto run successful and profitable practices, reduce waste, improve patient care andcompete as providers in an increasingly tough market.New decision makers in prescribing and provision: speak to the frontlineclinicians making the key prescribing and purchasing decisions that affect nationaloutcomes and guidance. You have the opportunity to engage and support thesekey players with the latest research data and evidence.Whether you specialise in providing financial services, legal expertise, riskmanagement tools, telehealth or new drugs or devices, you will find plenty oftraction with delegates at Pulse Live. The exhibition will be stimulating, interactiveand a centrepiece of the conference. It is the hub to share developments,exchange business contacts and to develop lasting client relations
  21. 21. Other ways to connect withGPs at Pulse Live Receive audience feedback LIVE from our audience response system and post event from our expert delegate feedback reporting Present a ten minute Expert Clinic from a bespoke forum in the Exhibition Hall Support your messaging with literature in the Show Guide or an insert in the delegate bag Submit a question to Pulse Votes
  22. 22. Branding and awarenesspackages at Pulse Live Bag sponsorship (with literature insert) Lanyards sponsorship (with literature insert and free delegate badge scanner) Show Guide / Flooplan Partner (with literature insert, free delegate badge scanner Exhibition Hall Branding Partner
  23. 23. Intensive yearlong coverage inPulse and on PulseToday
  24. 24. Intensive yearlong coverage inPulse and on PulseToday Permanent front page tab
  25. 25. Pulse goes LivePulse now supports GPs in more ways than ever – in print, withour newly upgraded website, by email and with our educationalseminars – and this week we launch our most ambitious projectyet.Pulse Live is a two-day annual conference for GPs and practicemanagers, showcasing the best of everything Pulse does. Theprogramme will cover practice business and finance skills, clinicalupdates on a wide range of conditions and practical advice anddebate on the future of general practice.Pulse Live is free to GPs and practice managers registered withPulseToday who book before the end of the year, and will takeplace in Birmingham on 30 April and 1 May. Book your placeat
  26. 26. Example campaign package Key elements - 1:  Clinical Session Sponsor  Track B speaking session  Audience response system (voting) and reporting  Delegate feedback on your session  3x3m exhibition stand  Branding – programme, theatre & AV, website etc  Profile and advertisement in Pulse Live Show Guide  Profile and branding on How do we build this into an even more powerful and coherent campaign? Pulse Live Sponsor
  27. 27. Example campaign package Key elements - 2:  Bespoke Pulse Learning CPD module  – one year old  350 clinical and business modules for UK GPs  Over 35,000 modules completed  Film your speaking session at Pulse Live  Repurpose the video into Pulse Learning video module  Develop 10 MCQs for knowledge checking  Extend the reach of your presentation to thousands more GPs and collect their response data Pulse Live Pulse Learning Sponsor CPD Module
  28. 28. Example campaign package Key elements - 3:  Online traffic drivers for both Pulse Live and CPD Module  Pulse Daily emails -  Pulse Weekly emails -  PulseToday inventory – MPUs deliver GPs to your site supporting attendance at Pulse Live (phase one)  PulseToday inventory – MPUs deliver GPs to your Pulse Learning CPD module, increasing ROI  Pulse Surveys – knowledge checker surveys sent before and after the event demonstrate learning, recognition and help brands calculate ROI Pulse Live Pulse Learning Online drivers Sponsor CPD Module and surveys
  29. 29. Example campaign package Key elements - 4:  Support activity in Pulse and printed CPD Quick Guide  Display ads before the event build awareness of your attendance and messaging – increasing event ROI  Display ads post-event drive traffic to your CPD module, created from the original Pulse Live session  Create a Pulse Quick Guide (CPD accredited) and reach 36,000 GPs via Pulse with high impact and popular format. Pulse Live Pulse Learning Online drivers Pulse & Sponsor CPD Module and surveys Quick Guide
  30. 30. Example campaign summary Pulse Live 30 minute clinical update in key therapy area for Track B audience Sponsor at Pulse Live 2013 with full sponsorship packagePulse Learning Record and repurpose the presentation and reach thousands of CPD Module further GPs with CPD accedited learning module Online drivers Ensure event ROI by pre-event marketing via the Pulse network. and surveys Ensure CPD module ROI by promoting the module across the site. Support both event and CPD module with powerful and impactful Pulse & Quick display advertising and develop a CPD accredited Quick Guide from Guide the presentation and module content
  31. 31. Stephen Knowles | Business Development Director | PulseT 020 7332 2942 | E | M 07796 440 834A Pulse, 3rd Floor, Mermaid House, London EC4V | | Pulse online | Facebook | LinkedIn | Twitter |