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Social Media for Real Estate

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How to effectively use social media for real estate companie

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Social Media for Real Estate

  1. 1. SOCIAL MEDIA FORREAL ESTATE by Stephen Brooks Limey Web Design
  2. 2. WHY SHOULD I IMPLEMENT A SOCIAL MEDIA MARKETING PLAN?
  3. 3. WHY SHOULD I IMPLEMENT A SOCIAL MEDIA MARKETING PLAN? And what services should I use?
  4. 4. WHAT IS THE POINT OF SOCIAL MEDIA?
  5. 5. WHAT IS THE POINT OF SOCIAL MEDIA? To Create Added Valuefor Your Customers and Clients
  6. 6. WHAT SOCIAL MEDIA IS NOT A place to tell everybody how awesome you are Only talk about you and your brand Directly sell your products and services The holy grail of Search Engine Optimization A way to drown out bad press or reviews A SPAM machine
  7. 7. So many services to choose from
  8. 8. THE MOSTPOPULAR SOCIAL MEDIA SERVICES
  9. 9. THE MOSTPOPULAR SOCIAL MEDIA SERVICES
  10. 10. SOME REAL ESTATE SOCIAL MEDIA TOOLS
  11. 11. SOME REAL ESTATE SOCIAL MEDIA TOOLS
  12. 12. WHERE TO BEGIN?Set your objective: Raise brand awareness Enhance customer service Build a community Become a resource
  13. 13. STEP TWOHave a strategy: Plan your content Write content in advance Create a series Define your goals What constitutes success?
  14. 14. WHAT’S NEXT?Build a fan base: Embed widgets on your site Invite email subscribers Add links in your email Display a sign at your business Add link on personal profiles Get fans to tag themselves
  15. 15. THE MOST IMPORTANT ACTION ITEM?
  16. 16. THE MOST IMPORTANT ACTION ITEM? Allocate Resources
  17. 17. WHAT’S THE POINT?Separate yourself from the crowdProvide more value to your clientsBuild your status as an expert in your fieldGet referrals - the best sort of leadBuild your personal networkGenerate business outside your local market
  18. 18. WHAT SERVICES SHOULD I USE?Unfortunately there isn’t a one-size-fits-all solutionIt all depends on where your customers areBlog, Facebook and LinkedIn
  19. 19. WEBSITE / BLOGThe focus of all your social media effortsCreate interesting contentOptimize keywords and phrasesDon’t just link to home page
  20. 20. FACEBOOKEngage directly with clients and customersHelps create a strong brandDrive traffic to your websiteGeneration of business leadsViral marketing
  21. 21. LINKEDINProvides a quick reference check for potential clientsHelps establish you as an expert in your fieldBuilds your professional networkProfessional recommendationsYou are in control of your profileProvides great links back to your website
  22. 22. GOOGLE MAPSCreate your own mapsCan be used as a sales tool tooUse it as part of a “New to the Neighborhood” packetCollaborate
  23. 23. I DON’T HAVE TIME FOR THIS
  24. 24. www.limeywebdesign.com
  25. 25. OTHER SERVICESSocial Media ConsultationWordPress Website DesignE-Commerce SolutionsSearch Engine OptimizationWebsite HostingEmail MarketingCopywriting and Editing
  26. 26. PORTFOLIO
  27. 27. STEPHEN BROOKS www.limeywebdesign.comsteve@limeywebdesign.com

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