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Citizen Journalism and Making a Name in Social Media


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Making a Name in Social Media and Citizen Journalism, presented to City University Student - November 11, 2010 - London, UK

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Citizen Journalism and Making a Name in Social Media

  1. 1. Making a Name in theSocial Media worldStephen Jio @stephenjatdellCity University, London 19/11/10
  2. 2. Making a Name in the Social Media world• Dell is…• A history of Dell in Social Media• Examples of how Dell engages• Examples of best practice• Citizen Journalism• The perils of engagement• 3 things to remember…2 Confidential Global Marketing
  3. 3. Dell is Global… 2 96,000 in 166 Service Team Billion Employees countries and members in 90 Interactions globally 34 languages countries Annually3 Confidential Global Marketing
  4. 4. Dell is Responsible… Greenest Perfect score in Proud 200,000 hours company in Corporate Corporate of Volunteer America 2010 Equality Index supporter of time by (Newsweek) (6th year in a row) (PRODUCT)RED™ Employees4 Confidential Global Marketing
  5. 5. Dell is Social… 100,000 $6,500,000 in 4,000 3,500,000 Customer revenue for Conversations Community generated Dell Twitter every day connections reviews globally5 Confidential Global Marketing
  6. 6. A history of Dell in Social Media6 Confidential Global Marketing
  7. 7. Examples of how Dell engages Internal Dell Community Multimedia One to many In depth7 Confidential Global Marketing
  8. 8. Examples of best practices Local Viral Support Social Media Journalism Transactional8 Confidential Global Marketing
  9. 9. Citizen Journalism9 Confidential Global Marketing
  10. 10. Citizen Journalism10 Confidential Global Marketing
  11. 11. Citizen Journalism11 Confidential Global Marketing
  12. 12. The perils of engagement12 Confidential Global Marketing
  13. 13. 3 things to remember…• Remember who you are – There is a fine line between your social and your private persona. Crossing that line can come back to haunt you in your public life and will cause apprehension with your private connections as they wonder if is you the person or you the business.• You don’t own your message! – This is the ‘Chinese Whispers’ syndrome; the integrity of your message will always be at risk of being interpreted differently than what your intent was especially after being ‘retweeted’ for the 100th time. Do not leave any ambiguity in your message.• Trust and transparency – Social media is built on trust. I trust you therefore you trust me and you’ll be more inclined to read what I post. Be authentic and transparent.13 Confidential Global Marketing
  14. 14. The tools of the Social Media world14 Confidential Global Marketing
  15. 15. Social Media, get engaged15 Confidential Global Marketing