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Discover if your marketing strategy sucks with these 10 questions

If you're not achieving your marketing goals then your strategy probably sucks. Find out if your marketing strategy sucks with these 10 questions. Read the article at https://www.clue.com.au/blog/how-to-know-if-your-marketing-strategy-sucks

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Discover if your marketing strategy sucks with these 10 questions

  1. 1. Discover if your marketing strategy sucks with these 10 questions Clue Suite 18, 34 Charles Street South Perth WA 6151 clue.com.au
  2. 2. DOES YOUR STRATEGY SUCK? | CLUE 2020 2 DOES YOUR MARKETING STRATEGY SUCK? If business is not achieving its marketing goals then your strategy probably sucks. A strategy is an informed set of decisions about how to win. If you’re not winning, there’s a good chance you made the wrong decisions. Investing time in developing an honest appraisal of your business, audience, opportunities and options is needed to inform good decisions, along with an understanding of the pros and cons of certain decisions, plus knowing what it will take to deliver a strategy.
  3. 3. DOES YOUR STRATEGY SUCK? | CLUE 2020 3 DOES YOUR MARKETING STRATEGY SUCK? Answer the following 10 questions to discover if your marketing strategy sucks
  4. 4. DOES YOUR STRATEGY SUCK? | CLUE 2020 4 QUESTION 1 OF 10 Do we have clear business and marketing goals? Yes No
  5. 5. DOES YOUR STRATEGY SUCK? | CLUE 2020 5 QUESTION 2 OF 10 Do we understand our target audiences? Yes No
  6. 6. DOES YOUR STRATEGY SUCK? | CLUE 2020 6 QUESTION 3 OF 10 Do we understand market trends and best practices in relevant industries? Yes No
  7. 7. DOES YOUR STRATEGY SUCK? | CLUE 2020 7 QUESTION 4 OF 10 Have we considered our biggest opportunities and challenges? Yes No
  8. 8. DOES YOUR STRATEGY SUCK? | CLUE 2020 8 QUESTION 5 OF 10 Do we know what needs to be true to achieve our goals? Yes No
  9. 9. DOES YOUR STRATEGY SUCK? | CLUE 2020 9 QUESTION 6 OF 10 Did we make 3-5 strategic decisions based on what we know to make those things true? Yes No
  10. 10. DOES YOUR STRATEGY SUCK? | CLUE 2020 10 QUESTION 7 OF 10 Have we defined the actions needed to support each strategic decision? Yes No
  11. 11. DOES YOUR STRATEGY SUCK? | CLUE 2020 11 QUESTION 8 OF 10 Are activities sequenced and documented in a realistic roadmap? Yes No
  12. 12. DOES YOUR STRATEGY SUCK? | CLUE 2020 12 QUESTION 9 OF 10 Do we have the ability to deliver the roadmap? Yes No
  13. 13. DOES YOUR STRATEGY SUCK? | CLUE 2020 13 QUESTION 10 OF 10 Are we setup to measure lead indicators and optimise performance? Yes No
  14. 14. DOES YOUR STRATEGY SUCK? | CLUE 2020 14 DOES YOUR MARKETING STRATEGY SUCK? How did you score? Congrats, it sounds like you’ve got a well thought out strategy that’s likely to win. Keep it up! Said yes to all 10 Tough to call. Maybe you’re spot on or just got lucky. There is however some risk you don’t having winning strategy. It’s worth reviewing your strategy and Said yes to 7-9 Sorry, it sounds like your strategy sucks. If your business can’t afford to lose, then invest time in revisiting your strategy to make good decisions that will set you up for success. Said yes to 1-6
  15. 15. Stephen Ellis - Head of Marketing stephen@clue.com.au +61 420 944 904

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