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My Personal Brand Exploration

This is a project I completed on behalf of a college assignment with the purpose of discovering my personal brand.

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PERSONAL BRAND EXPLORATION
Stephen Bradley
Project & Portfolio I: Week 1
October 31, 2023
Stephen Bradley is an independent, talented and
adaptable professional from Atlanta, Georgia. He has a
passion for using his quirks to create multimedia
content and craft captivating experiences. Stephen
has faced many challenges throughout his journey.
Those challenges aided him in realizing the
importance of mental health, helped shape him, and
value the qualities of an entrepreneur. He believes his
purpose is to spread the awareness of mental health
through self expression, education, and become a
catalyst of peace and joy within the industry. It is
Stephen’s goal to advocate for the unspoken
problems associated with mental health, to motivate,
to inspire, to lighten up the world, and encourage
others to live an authentic life full of fun and play.
IDENTITY
PROFESSION
Potential Job Titles:
• Creative Writer
• Graphic Designer
• Producer/Director
BRAND ARCHETYPE-Our brand embraces
humor and playfulness by infusing content
and interactions with a sense of enjoyment
and lightheartedness. It paves a road for an
inclusive and nurturing space, for like-
minded people to explore the realms of
creativity, have fun, and make memorable
experiences. Let’s rede
fi
ne what it means to
live and enjoy a world of possibility together.
Multimedia Content Creator for Entertainment Organizations
Presidents, Entrepreneurs, & Recruiters
TARGET AUDIENCE
KATHY ‘KAT’ SCHWAIG
Outreach Plan:
• I will apply for the entrepreneurship certi
fi
cate course on
KSU’s campus, then schedule meetings with the president and
admissions counselors to gather information.
• After initial introduction, exploration, and touring campus
grounds, I will attempt at forming a professional relationship
with the president or faculty in person and online via Indeed.
• The year of 2024-2025 is when I expect to implement this plan
of action.
President at KSU
MARK ZUCKERBURG
Outreach Plan:
• My online presence will eventually be recognized after
consistent production of innovative content.
• In the event of substantial recognition, I will make an
attempt at reaching out to social media CEO’s and
teams (such as Mark Zuckerburg or TikTok’s Shou Zi
Chew) to apply for meta veri
fi
cation eligibility.
• 5-10 years.
CEO at Facebook, Owner of
Instagram, Internet Leader
and Philanthropist
NICOLE YOUNG
Outreach Plan:
• Upon veri
fi
cation and recognition of big social media site from
TikTok, Facebook, or instagram, I will want to embark on a creator/
entertainer journey. Being recruited by huge media platforms such
as Net
fl
ix, Disney, Hulu, Universal Studios, Warner Bros. Etc. would
catapult my career and take me to a new level.
• I would reach out directly via their website and indeed with global
recruiters such as Nicole.
• Commuting to locations where those studios and media platforms
reside such as New York, California, or Atlanta or even performing
remote work is something I would be willing to accomplish.
Global Recruiter at NETFLIX
GOALS
Short Term: (Following graduation)
• I will establish/manage online platforms to grow brand awareness
and online presence, obtain key investments, and start a small
business making it operable going forward.
‣ Establish webpages, sites, social media platforms, domains,
etc.
‣ To obtain key investments (equipment, software, etc.)
‣ Small business endeavors up and running/operable going
forward.
Mid Term: (5-10 years)
• I will have my small business operating, and increase my clientele
and network by 25-50%.
‣ Small business running on schedule with consistent branded
content, increased network, and clientele through personal/
professional interactions, meetings, and/or events.
Long Term: (15-20 years)
• I will establish/manage big business sites or platforms, increase
network and investments, and start big business going forward.
‣ Increase network and opportunities.
‣ Invest in big business endeavors (merchandise, e-stores,
products, employees, franchises, etc.)
‣ Big business operable and running.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Cloud Applications
SOFT
HARD
Novice / Adept / Expert
Digital Media Novice / Adept / Expert
Editing & Creativity Novice / Adept / Expert
Tech Savvy (Cameras, Software, etc.) Novice / Adept / Expert
Digital Marketing & Analysis
SOFT
HARD
Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Research Pro
fi
cient Novice / Adept / Expert
Communication & Adaptability Novice / Adept / Expert

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My Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Stephen Bradley Project & Portfolio I: Week 1 October 31, 2023
  • 2. Stephen Bradley is an independent, talented and adaptable professional from Atlanta, Georgia. He has a passion for using his quirks to create multimedia content and craft captivating experiences. Stephen has faced many challenges throughout his journey. Those challenges aided him in realizing the importance of mental health, helped shape him, and value the qualities of an entrepreneur. He believes his purpose is to spread the awareness of mental health through self expression, education, and become a catalyst of peace and joy within the industry. It is Stephen’s goal to advocate for the unspoken problems associated with mental health, to motivate, to inspire, to lighten up the world, and encourage others to live an authentic life full of fun and play. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Creative Writer • Graphic Designer • Producer/Director BRAND ARCHETYPE-Our brand embraces humor and playfulness by infusing content and interactions with a sense of enjoyment and lightheartedness. It paves a road for an inclusive and nurturing space, for like- minded people to explore the realms of creativity, have fun, and make memorable experiences. Let’s rede fi ne what it means to live and enjoy a world of possibility together. Multimedia Content Creator for Entertainment Organizations
  • 4. Presidents, Entrepreneurs, & Recruiters TARGET AUDIENCE KATHY ‘KAT’ SCHWAIG Outreach Plan: • I will apply for the entrepreneurship certi fi cate course on KSU’s campus, then schedule meetings with the president and admissions counselors to gather information. • After initial introduction, exploration, and touring campus grounds, I will attempt at forming a professional relationship with the president or faculty in person and online via Indeed. • The year of 2024-2025 is when I expect to implement this plan of action. President at KSU MARK ZUCKERBURG Outreach Plan: • My online presence will eventually be recognized after consistent production of innovative content. • In the event of substantial recognition, I will make an attempt at reaching out to social media CEO’s and teams (such as Mark Zuckerburg or TikTok’s Shou Zi Chew) to apply for meta veri fi cation eligibility. • 5-10 years. CEO at Facebook, Owner of Instagram, Internet Leader and Philanthropist NICOLE YOUNG Outreach Plan: • Upon veri fi cation and recognition of big social media site from TikTok, Facebook, or instagram, I will want to embark on a creator/ entertainer journey. Being recruited by huge media platforms such as Net fl ix, Disney, Hulu, Universal Studios, Warner Bros. Etc. would catapult my career and take me to a new level. • I would reach out directly via their website and indeed with global recruiters such as Nicole. • Commuting to locations where those studios and media platforms reside such as New York, California, or Atlanta or even performing remote work is something I would be willing to accomplish. Global Recruiter at NETFLIX
  • 5. GOALS Short Term: (Following graduation) • I will establish/manage online platforms to grow brand awareness and online presence, obtain key investments, and start a small business making it operable going forward. ‣ Establish webpages, sites, social media platforms, domains, etc. ‣ To obtain key investments (equipment, software, etc.) ‣ Small business endeavors up and running/operable going forward. Mid Term: (5-10 years) • I will have my small business operating, and increase my clientele and network by 25-50%. ‣ Small business running on schedule with consistent branded content, increased network, and clientele through personal/ professional interactions, meetings, and/or events. Long Term: (15-20 years) • I will establish/manage big business sites or platforms, increase network and investments, and start big business going forward. ‣ Increase network and opportunities. ‣ Invest in big business endeavors (merchandise, e-stores, products, employees, franchises, etc.) ‣ Big business operable and running.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Adobe Cloud Applications SOFT HARD Novice / Adept / Expert Digital Media Novice / Adept / Expert Editing & Creativity Novice / Adept / Expert Tech Savvy (Cameras, Software, etc.) Novice / Adept / Expert Digital Marketing & Analysis SOFT HARD Novice / Adept / Expert Customer Service Novice / Adept / Expert Research Pro fi cient Novice / Adept / Expert Communication & Adaptability Novice / Adept / Expert
  • 7. To help individuals enjoy life, start their own professional endeavors, or continue their business ambitions by creating and delivering fun-loving desirable content through the use of multiple types of media. PROMISE
  • 8. CREDENTIALS Work Experience: • 4 Months; Administrative Intern-Recruit potential students and input information in computer generated intake system and database, attend and aid in video and photography fi eld site operations. • 2 Years; JR Digital Media Specialist-Create and submit content deliverables to creative producer, edit using appropriate software, design websites, and engineer instrumentals for inquiring clientele. Education: • Digital Media, Certi fi cate, Omnitech Institute (2021) • Creative Writing, Certi fi cate, Full Sail University (2022) • Digital Marketing, Certi fi cate, Full Sail University (2023) Awards: • COMPTIA, A+ Certi fi cate
  • 9. COMPETITION / COLLABORATION KEVIN JACKMAN “keatsdidit” Industry Experience: • Multitalented Famous Content Creator, Comedian, Rapper, Social Media In fl uencer, Public Figure Education: • College Leadership Experience: • Generational Social Media Talent with about 2 million followers or more. Skills and Pro fi ciencies: • Writer/Producer - Independent • Financial Management -Independent • Merchandiser - Independent STEPHEN BRADLEY Overall Online Presence: • Millions of followers on multiple social media platforms. Many connections, endorsements, collaborations with big companies like NASA, DELL, Intel, BET, and more. Customized images across the board. Professional headshots. Detailed articles and pro fi le info generated when social name is searched. No LinkedIn URL found however. Well established online presence. Industry Experience: • Graphic Designer, Creative Writer, Multimedia Content Creator Education: • College Leadership Experience: • Internships Skills and Pro fi ciencies: • Adobe Creative Apps • Digital Media • Creative Writing Overall Online Presence: • Very few connections with small network and circle. No banner images or known online headshots. No evidence of a pro fi le, social media, or online presence whatsoever. No known published articles. No evidence of a LinkedIn URL.
  • 10. COMPETITION / COLLABORATION CALEB GLASS “CalebCity” Noteworthy Experience: • Collaborations with companies such as Comedy Central. Nominated for several awards at Teen Choice Awards including ‘Best YouTube Comedian’ and ‘Choice Web Star: Comedy’ awards. STEPHEN BRADLEY Industry Experience: • YouTuber, Content Creator, Producer, Comedian, In fl uencer Education: • High School Graduate Skills and Pro fi ciencies: • Content Creativity- Creative Artists Agency • Film Producer - Talent and Sports Management • Engineering Overall Online Presence: • Many online social media platforms and connections with millions of subscribers and followers. Customized banner images. Few professional headshot images. Detailed pro fi le of content, videos, embedded links and more. Many published articles generated when name is typed in search engine. No evidence of a LinkedIn URL. Well established online presence. Industry Experience: • Graphic Designer, Creative Writer, Multimedia Content Creator Education: • College Leadership Experience: • Internships Skills and Pro fi ciencies: • Adobe Creative Apps • Digital Media • Creative Writing Overall Online Presence: • Very few connections with small network and circle. No banner images or known online headshots. No evidence of a pro fi le, social media, or online presence whatsoever. No known published articles. No evidence of a LinkedIn URL.
  • 11. BRAND POSITION For like-minded individuals, entrepreneurs, and/ or business owners who need help realizing their brand’s vision or who need help creating memorable experiences, I provide a variety of services for their content needs because I am knowledgeable in multiple forms of media. STEPHEN BRADLEY
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Jurassic World Live Tour ‣ JAN 13-14 & FEB 10 | Huntsville, AL • The Arts First Friday Edition ‣ DEC 01 | Underground, Atlanta, GA • Film Festival Mastery ‣ NOV 14 | Online Digital Marketing • Primary Content: I will publish inspirational, memorable content with the magic of self-expression, creating a personal experience with others, leaving them with giddy feelings, and taking them on a unique journey. Using the power of different business, marketing, and creative storytelling techniques will help me cultivate in fl uential stories that make a lasting impact. • Primary Tools: Instagram, TikTok, YouTube, Facebook, and Indeed will be the primary social media platforms our brand uses to connect with and promote content to key audiences. Weekly content in the format of photos, blogs, videos, information, and multimedia graphics will act as steps on the staircase of online presence helping me climb higher in the world of entertainment. • Website: A personal portfolio website curated just for me will increase brand awareness through the use of buttons with embedded links that lead to different platforms and widgets that keep my target audience informed such as a calendar, content schedule, management system, and updates that keep them anticipating every move.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek the mentorship of Entrepreneurs, Business Owners, Senior Studio Directors, Senior Producers, and Brand Ambassadors. They should have experience with content creation, acting, digital media, editing, creative writing, design, photography, and videography. DATE TO EST. PARTNERSHIP Formal Education • I plan to complete the Entrepreneurial Certi fi cate Program at Kennesaw State University in the 2024-2025 semester/school year. In the event of graduation I will have learned valuable business skills and use my intuition to realize new ideas, create a professional atmosphere, increase the magnitude of assets, investments, and the size of my operations. Technical Skills • Brand Management-Indeed, KSU, 2024 • Financial Management-Indeed, KSU 2024 • Strategic Planning-Indeed, KSU 2024 Soft Skills • Increase Flexibility - Indeed, KSU, 2024 • Become Innovative - Indeed, KSU, 2024 • Build Better Networking Opportunities and Skills- Indeed, KSU, 2024
  • 14. Stephen Bradley You know how some aspiring entrepreneurs, content creators, and business owners don’t always know how or where to go to get the right design or content for their brand? Well, what I do is consult them for the multimedia design and/or content they want to turn their vision into reality. In fact, I just took a photoshoot of a client to provide creative content for their respective media platforms. “ ”
  • 15. REFERENCES • Greenlight Yourself, LLC. (2023, Nov 14) FILM FESTIVAL MASTERY:How To Get Into Top-Tier Fests & Advance Your Career! Eventbrite. https://www.eventbrite.com/e/ fi lm-festival- masteryhow-to-get-into-top-tier-fests-advance-your-career- registration-744613718677?aff=erelexpmlt • N/A. (2024, Jan 14). Community Calendar. News 19. https:// whnt.com/community-calendar/?_escaped_fragment_=/show/? start=2021-01-19#!/details/Jurassic-World-Live-Tour/ 12398730/2024-01-14T12 • York Promotions. (2023, Dec 1). The Arts First Friday Edition - Art - Music - Food - Dance - Poetry - Film. Eventbrite. https:// www.eventbrite.com/e/the-arts- fi rst-friday-edition-art-music-food- dance-poetry- fi lm-tickets-476936639327 • N/A. (2023, Oct 24). Soft Skills Custom List. Onet Online. https:// www.onetonline.org/skills/soft/ • Name N/A. (2021-2023). Entrepreneurship Certi fi cate. Kennesaw State University. https://catalog.kennesaw.edu/ preview_program.php?catoid=68&poid=8518&returnto=5468 • Indeed Editorial Team. (2023, Feb 03). How To Be a Successful Entrepreneur: 32 Tips for Improvement. Indeed. https:// www.indeed.com/career-advice/career-development/how-to-be-a- success-entrepreneur • Name N/A. (2021). About KSU. Kennesaw State University. https:// www.kennesaw.edu/about/#leadership • Name N/A. (2023, Feb 19). Testing Meta Veri fi ed to Help Creators Establish Their Presence. Meta. https://about.fb.com/news/ 2023/02/testing-meta-veri fi ed-to-help-creators/ • Campus & Community. (2017, Mar 07). Zuckerberg named Commencement speaker. The Harvard Gazette. https:// news.harvard.edu/gazette/story/2017/03/zuckerberg-speaks-at- harvards-366th-commencement/ • Nicole Young. Date N/A. Nicole Young: Global Recruiting at Net fl ix. Indeed. https://www.linkedin.com/in/nicolemanwarren/ • Name N/A. Date N/A. KEATSDIDIT. Famous Birthdays. https:// www.famousbirthdays.com/people/keatsdidit.html • AMM Nextgen Editorial Staff. Date N/A. AMM NextGen: Kevin “Keats” Jackman. AMMNEXTGEN. https://www.ammnextgen.com/ article/amm-nextgen-kevin-keats-jackman/ • Name N/A. Date N/A. CalebCity. CalebCity Wiki. https:// calebcity.fandom.com/wiki/CalebCity • Name N/A. Date N/A. CalebCity Height, Weight, Age, Body Statistics. Healthy Celeb. https://healthyceleb.com/calebcity/ • Name N/A. Date N/A. Poets, Lyricists & Creative Writers. ONET Online. My Next Move. https://www.mynextmove.org/pro fi le/ summary/27-3043.05 • Name N/A. Date N/A. Producers & Directors. ONET Online. My Next Move. https://www.mynextmove.org/vets/pro fi le/summary/