How to 'SEO' forums, Communities & User-Generated Content
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![#brightonSEO@SEOStephW
<title>Where to buy Brie near
Brighton? | European Cheese |
CheeseChamps</title>
[min character limit]
AFTER](https://image.slidesharecdn.com/howtoseoforumscommunitiesandugc-stephwhatleybrightontalkv6forpresentation1-190910112657/75/how-to-seo-forums-communities-usergenerated-content-32-2048.jpg?cb=1665722182)
How to 'SEO' forums, Communities & User-Generated Content
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Slides from my talk at BrightonSEO in September 2019
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How to 'SEO' forums, Communities & User-Generated Content
- 8. @SEOStephW #brightonSEO Before we go any further...
- 28. #brightonSEO@SEOStephW Rules Meta title: ● Min. character limit - users
- 30. #brightonSEO@SEOStephW Rules Meta title: ● Existing threads = auto-populate with post content
- 31. #brightonSEO <title>Cheese</title> <p>I’m looking for a place to buy Brie near Brighton</p> CheeseChamps.com @SEOStephW
- 32. #brightonSEO@SEOStephW <title>Where to buy Brie near Brighton? | European Cheese | CheeseChamps</title> [min character limit] AFTER
- 35. #brightonSEO@SEOStephW UX ● Design well ○ IA ○ Section names
- 36. #brightonSEO@SEOStephW UX ● Use internal search!
- 38. @SEOStephW #brightonSEO Pages Crawled per day
- 39. @SEOStephW #brightonSEO Pages Crawled per day
- 40. @SEOStephW #brightonSEO Pages Crawled per day
- 43. @SEOStephW #brightonSEO UGC has the potential to grow exponentially
- 46. @SEOStephW #brightonSEO Log file analysis Min 2 weeks of data Look for common sections/themes
- 48. @SEOStephW #brightonSEO Sitemap analysis Use different sections as sitemaps > Index Look for issues by site area
- 51. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Thin
- 52. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Thin
- 53. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Thin
- 54. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Thin
- 55. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Thin
- 56. @SEOStephW #brightonSEO Cruft Set benchmarks Freshness Engagement Spamworthiness Relevance Search volume Low value
- 59. @SEOStephW #brightonSEO Dealing with Cruft 410 it 😵 Robots.txt it 🤖
- 60. @SEOStephW #brightonSEO Dealing with Cruft 410 it 😵 Robots.txt it 🤖 Wall it
- 62. @SEOStephW #brightonSEO Internal Linking Pagination - are we overdoing it?
- 67. @SEOStephW #brightonSEO Internal Linking Connect to/from (relevant) static content
- 70. @SEOStephW #brightonSEO Repeated questions and discussions? Make some awesome static content!
- 73. @SEOStephW #brightonSEO Trust is important.
- 74. @SEOStephW #brightonSEO Ways to prevent comment spam - Google Webmaster Guidelines
- 76. @SEOStephW #brightonSEO Poor quality = Poor trust = Poor rankings
- 77. @SEOStephW #brightonSEO How is website trust (most likely) measured?
- 78. @SEOStephW #brightonSEO How is website trust (most likely) measured? Link graph Content quality Site hygiene
- 79. @SEOStephW #brightonSEO How is website trust (most likely) measured? Link graph Content quality
- 80. @SEOStephW #brightonSEO How is website trust (most likely) measured? Link graph Content quality Site hygiene
- 82. @SEOStephW #brightonSEO Gatekeepers of quality & standards Moderators
- 83. @SEOStephW #brightonSEO Gatekeepers of quality & standardsModerators Keep things relevant / on-topic Close duplicate threads Ban trolls / spammers
- 84. @SEOStephW #brightonSEO Gatekeepers of quality & standardsModerators Keep things relevant / on-topic Close duplicate threads Ban trolls / spammers
- 85. @SEOStephW #brightonSEO Gatekeepers of quality & standardsModerators Keep things relevant / on-topic Close duplicate threads Ban trolls / spammers
- 87. @SEOStephW #brightonSEO Links Review your linking domains & disavow regularly t
- 92. @SEOStephW #brightonSEO Expertise Expert users Encourage participation & quality responses using gamification
- 95. @SEOStephW #brightonSEO Expertise Expert users Make more of them: - Link profile to other sites (entities) - Moderators - Expert-only sections
- 96. @SEOStephW #brightonSEO Expert users Links to profiles Links to published work examine.com
- 100. @SEOStephW #brightonSEO Did it pay off? YMYL
- 103. @SEOStephW slideshare.net/stephanieweight bluearray.co.uk - we’re hiring! @SEOStephW #brightonSEO