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Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO Strategies

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Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO Strategies

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The key to effectively using PPC lies in understanding how to test SEO tactics and apply the results. Check out these actionable strategies for using PPC campaign data to influence on-page SEO & content strategies.

The key to effectively using PPC lies in understanding how to test SEO tactics and apply the results. Check out these actionable strategies for using PPC campaign data to influence on-page SEO & content strategies.

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Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO Strategies

  1. 1. Integrating PPC with SEO Strategies The Perfect Pair: Stephanie Wallace Director of SEO Nebo @SWallaceSEO
  2. 2. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Two peas in a pod February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  3. 3. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO In reality… @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
  4. 4. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO It’s not as easy as it sounds @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
  5. 5. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Understanding the “Why”… @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
  6. 6. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO And the “How” @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
  7. 7. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO The solution? @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
  8. 8. Test Effective Meta Data
  9. 9. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  10. 10. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Campaign: Organic Sandbox
  11. 11. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  12. 12. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  13. 13. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  14. 14. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  15. 15. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  16. 16. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  17. 17. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  18. 18. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  19. 19. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  20. 20. Identify Content Gaps
  21. 21. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Informational Content Transactional Content Navigational Content Keyword: PR Agency
  22. 22. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  23. 23. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  24. 24. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  25. 25. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  26. 26. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  27. 27. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  28. 28. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  29. 29. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  30. 30. Define Ranking Opportunities
  31. 31. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  32. 32. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  33. 33. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  34. 34. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  35. 35. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  36. 36. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  37. 37. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  38. 38. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  39. 39. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  40. 40. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  41. 41. Leverage PPC for CRO
  42. 42. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO DIGITAL PRSEO SALE! PAID MEDIASOCIAL MEDIA
  43. 43. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  44. 44. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  45. 45. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Theme: Web Design & UX
  46. 46. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Theme: Web Design & UX
  47. 47. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  48. 48. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  49. 49. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  50. 50. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  51. 51. Putting this into practice February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
  52. 52. Some things work better together @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
  53. 53. Curate your own tactics @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
  54. 54. Embrace collaboration @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
  55. 55. Questions? Stephanie Wallace Director of Search Engine Optimization Nebo T: @SWallaceSEO E: swallace@neboagency.com

Editor's Notes

  • - For this exercise I start with the top conversion paths report from the MultiChannel Funnels report in Google Analytics
  • I start by setting the lookback window to 90 days so we’re looking at more substantial data.
    Also set the path length to “All”, for the same reason.

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