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AiMA Oct. 2016 Search SIG Event

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AiMA Oct. 2016 Search SIG Event

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Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search

Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? And what's the impact on mobile, multi-screen and the digital marketing funnel?

Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search

Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? And what's the impact on mobile, multi-screen and the digital marketing funnel?

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AiMA Oct. 2016 Search SIG Event

  1. 1. #atlantaima #SEMPOAtl October AiMA Search Marketing SIG & SEMPO Cities Atlanta Event
  2. 2. #atlantaima #SEMPOAtl AiMA & SEMPO Working Together AIMA and SEMPO Atlanta are teaming up for this event to re-introduce SEMPO as an active organization for digital marketers in Atlanta. Our goals are to unify Search Engine Marketing Professionals in the Greater Atlanta Area and grow the networking potential of our community.
  3. 3. #atlantaima #SEMPOAtl Upcoming AiMA Events www.atlantaima.org/events 2016 AIMA Scholarship Classic Tuesday, October 18 | 11:00am – 8:00pm | Golf Club of Georgia How Marketing Analytics Is Helping Atlanta Brands Compete – Analytics SIG ’16 Wednesday, November 9 | 11:03am – 1:30pm | Atlanta Tech Village Augmented and Virtual Reality and the Human Experience Wednesday, November 16 | 6:30pm – 9:00pm | Nebo
  4. 4. #atlantaima #SEMPOAtl Membership Become a part of our AIMA community! Meet and collaborate, traditional and bleeding-edge, new graduates and industry veterans. We love to have fun together while working our tails off to do amazing work. Join us. For more info visit: Atlantaima.org/membership
  5. 5. #atlantaima #SEMPOAtl Volunteer We are looking for talented and passionate professionals to join our AIMA team! Cultivate the community! For more info email us: volunteer@atlantaima.org
  6. 6. #atlantaima #SEMPOAtl Tweet along with us! Win cool prizes! #atlantaima #sempoatl
  7. 7. #atlantaima #SEMPOAtl Your Feedback is Important to Us and Actionable! Please take our survey online immediately after today’s event. We’re constantly evolving and appreciate your input to advance/enhance the AIMA community!
  8. 8. #atlantaima #SEMPOAtl Thank You To Our Sponsors
  9. 9. #atlantaima #SEMPOAtl Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? Our panel will cover: • Search trends and prioritizing updates to the search landscape • Voice Search & Natural Language as the new norm • Google’s Knowledge Graph & Answer Box • Machine Learning & Rank Brain • What are Amplified Mobile Pages and how does this impact you? • App Interactions & App Indexation
  10. 10. #atlantaima #SEMPOAtl Agenda: Lunch Event 11:30 – 12:00 PM: Registration, Lunch & Networking 12:00- 1:00 PM: Panel Discussion 1:00 - 1:30 AM: Q&A & Additional Networking
  11. 11. #atlantaima #SEMPOAtl Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search Panel Speakers: • Scott Nickels, Director of Audience & Engagement at Hearst Autos & SEMPO Co-Chair • Jordan Silton, Director of SEO & Marketing at CoStar Group • Nate Shivar, Owner at Shivar Web Consulting Moderator: • Stephanie Wallace, Senior Director of SEO at Nebo Agency; Co-Chair of AiMA Search Marketing SIG & SEMPO Co-Chair Search SIG Co-Chair: • Jake Aull, Professor of Social Media Marketing/SEO, GSU; Head Honcho, ZenFires Digital Marketing; Author, WordPress SEO Success; Co-Chair of AiMA Search Marketing SIG
  12. 12. #atlantaima #SEMPOAtl Moderator: Stephanie Wallace Senior Director of Search Engine Optimization As Senior Director of SEO at Nebo, Stephanie oversees the SEO department and is responsible for planning and implementing effective campaigns and being in the know on all the trends in the space. Stephanie has worked in digital marketing since 2010 and enjoys bringing marketing ideas to the online environment. In 2015, Stephanie spoke at MozCon along with some of the brightest minds in digital marketing. In 2014 & 2015, she was recognized as a finalist for the Up & Coming Marketer of the Year at TAG's Tech Marketing Awards. @SwallaceSEO |
  13. 13. #atlantaima #SEMPOAtl Panelist: Jordan Stilton Director, SEO Marketing Jordan Silton is Director, SEO Marketing at CoStar Group (Nasdaq: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. He is responsible the organic growth of the Apartments.com Network of sites including Apartments.com, ApartmentFinder.com and ApartmentHomeLiving.com. Jordan holds a Bachelors in Business Administration with a concentration in Marketing from the Goizueta Business School at Emory University. @JSilton |
  14. 14. #atlantaima #SEMPOAtl Panelist: Nate Shivar Owner, Shivar Web Consulting Nate Shivar is a marketing educator & SEO consultant in Atlanta, GA. Nate has worked in digital marketing since 2010. He's run high-performance campaigns for companies ranging from enterprise ecommerce brands to specialist publishers to local businesses. Nate lives in the Grant Park neighborhood with his wife, Shannon, and two young sons. @NShivar |
  15. 15. #atlantaima #SEMPOAtl Panelist: Scott Nickels Director of Audience & Engagement As the Director, Audience & Engagement for Hearst Autos – a newly-formed division of Hearst – Scott is helping to lead the efforts to transform the consumer car-buying experience. Hearst Autos brings together the company’s industry-leading automotive media businesses, including consumer brands Car and Driver and Road & Track and business-to-business ad tech solutions company Jumpstart Automotive Media. Previously, Scott has held leadership positions in various agencies and brands, including heading the SEO efforts for The Home Depot. @Scott5Cents |
  16. 16. #atlantaima #SEMPOAtl Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search
  17. 17. #atlantaima #SEMPOAtl Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search @Jsilton @Nshivar @Scott5Cents @SWallaceSEO
  18. 18. #atlantaima #SEMPOAtl Questions & Networking
  19. 19. #atlantaima #SEMPOAtl Thank You!
  20. 20. #atlantaima #SEMPOAtl Upcoming AiMA Events www.atlantaima.org/events 2016 AIMA Scholarship Classic Tuesday, October 18 | 11:00am – 8:00pm | Golf Club of Georgia How Marketing Analytics Is Helping Atlanta Brands Compete – Analytics SIG ’16 Wednesday, November 9 | 11:03am – 1:30pm | Atlanta Tech Village Augmented and Virtual Reality and the Human Experience Wednesday, November 16 | 6:30pm – 9:00pm | Nebo
  21. 21. #atlantaima #SEMPOAtl AIMA Scholarship Classic • Registration is now open! o AtlantaIMA.org/Events • Sponsorships still available! o Email Scholarship@atlantaima.org for more information 3rd Annual AIMA Scholarship Classic Date: Tuesday, October 18 Time: 11:00 a.m. – 8:00 p.m. Venue: The Golf Club of Georgia (Alpharetta) *All donations are tax deductible*

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