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Using LinkedIn Like a Boss

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Using LinkedIn Like a Boss

  1. 1. Using LinkedIn as a Strategy An Intermediate’s Guide Stephanie E. Smith Marketing & Communications
  2. 2. LinkedIn Stats • 332 million members (1 in 3 on the planet) • Average time is 17 minutes per month (21min/day FB) • Average number of connections is 930 • 13% of millennials use LinkedIn • 56% of members are male, 44% female • 30,000 long form posts are published every week • 41% of millionaires use LinkedIn
  3. 3. Agenda • Ways to use • Profile optimization • Using LinkedIn for practice growth • Tips and tools
  4. 4. WHY DO YOU USE LINKEDIN? QUESTION:
  5. 5. Reasons to Use LinkedIn • Convey your personal brand/personality • Be found for business opportunities • Find people with specialties • Grow your network • Credibility (recommendations/endorsements) • Influence (information sharing) • SME (Media)
  6. 6. 10 Practical Ways to Use 1. Professional Branding (Profile) 2. Connections/Introductions 3. Networking 4. Content marketing (Thought Leadership) 5. Promotion
  7. 7. 10 Practical Ways to Use 6. News/Education 7. Groups 8. Surveys, Stats and Data 9. Lead Generation 10. Research
  8. 8. “ALL-STAR” PROFILE
  9. 9. “All-Star” Profile • Picture • Summary • Work experience • Board/Leadership positions • Skills • Education • Recommendations / endorsements • Contact info • Headline is key!
  10. 10. Headlines
  11. 11. SHARING & POSTING CONTENT
  12. 12. Sharing vs. Posting
  13. 13. What to Share • Relevant • Shareable – Pictures, visual – Data, stats • Company posts • Personalize
  14. 14. Where to Share • Update • Company Page • Groups • LinkedIn Post
  15. 15. When to Share
  16. 16. How to Share
  17. 17. GROWING YOUR SOCIAL NETWORK
  18. 18. Client Interaction • Connect! • Ask for introductions • Be a resource • Monitor competitors
  19. 19. Referral Sources • Look for new sources/connections • Personalized connection messages • Check status updates • Recommendations/endorsements
  20. 20. Competitors • Follow company • Employees (current and past) • Idea generator
  21. 21. Prospects • Find out who you know • Get background info • Staff continuity
  22. 22. Connection Requests • Customize your connection message Congratulations on being listed as one of the most influential… I think you would make a valuable connection in my professional network and would…
  23. 23. TOOLS
  24. 24. Advanced Search
  25. 25. Attorney Search • Keyword Litigation • Industry Legal Services • Location within 35mi of 44333
  26. 26. Managing Connections • Hide, Remove, Block
  27. 27. Connect with Outlook
  28. 28. Managing Endorsements
  29. 29. Additional Tools • Hero Image • SlideShare • Pulse • “Share on LinkedIn” • Keep in Touch
  30. 30. Snapshots • Profile views • Network/Followers
  31. 31. Profile Settings
  32. 32. Communications Settings
  33. 33. Group Settings
  34. 34. Account Settings
  35. 35. 10 Top Tips 1. Turn off activity broadcasts 2. Join groups with target audience in mind 3. Recognize your top 5 strengths and use repeatedly 4. Only ask for endorsements on your top skills 5. Only recommend/endorse those deserving
  36. 36. 10 Top Tips 6. Reuse/repurpose content 7. Communicate your accomplishments 8. Don’t be afraid to question connection requests 9. Reorganize content in your profile 10. Get at least 500 connections
  37. 37. Questions? CONNECT WITH ME! Stephanie Smith Marketing & Communications Bober Markey Fedorovich ssmith@bmfcpa.com @smith1200 Linkedin/smith1200

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