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Children are generally the first to adopt new technologies. Mobile gaming, with $21 billion in worldwide sales in 2014, presents a new nexus where brand holders, game developers and toy companies are seeking to connect with this avid, tech savvy demographic. Already we’ve seen some exciting successes, as both smartphones and tablets continue to become more pervasive. Because of its popularity, mobile gaming also offers important clues with regards to the future of interactive entertainment for younger audiences. In this presentation, we will review the current landscape for mobile games for kids, identify the most important drivers of change in this market and, finally, decipher the early signs of what’s to come.