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Digital Games: State of the Industry, Casual Connect Europe 2015

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The worldwide digital games market now totals roughly $50 billion in revenues. But how will big existing publishers capitalize on this momentum? Can free-to-play sustain as consumer expectations continue to evolve? After a period of frantic growth will core segments like MMO and social casino maintain their projected earnings? This presentation will guide attendees through the narrative of growth provided by current trends, as well as future potential. This data-driven analysis of the key digital games segments and markets will provide an understanding of the qualitative and quantitative impetuses for current growth as well future points of opportunity the industry cannot ignore.

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Digital Games: State of the Industry, Casual Connect Europe 2015

  1. 1. Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com | Digital games market intelligence STATE OF THE INDUSTRYCASUAL CONNECT EUROPE 2015 STEPHANIE LLAMAS, SENIOR ANALYST 2015 @StephiNaners @_SuperData #SuperDataCC #CCEU2015
  2. 2. | Digital games market intelligence Stephanie Llamas Senior Analyst, Consumer Insights @StephiNaners @_SuperData #SuperDataCC #CCEU2015
  3. 3. | Digital games market intelligence country-level and regional data available regional data available only 26COUNTRIES MARKET-LEVEL DATA 50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES 37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS 6 GAMING SEGMENTS 10 YEARS OF DATA @StephiNaners @_SuperData #SuperDataCC #CCEU2015
  4. 4. @StephiNaners @_SuperData #SuperDataCC #CCEU2015
  5. 5. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 DIGITAL GAMES
  6. 6. MOBILE @StephiNaners @_SuperData #SuperDataCC #CCEU2015
  7. 7. 43%Western market share of mobile games revenue 2012 2013 2014 2015E @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MOBILE
  8. 8. 43%Western market share of mobile games revenue 2012 2013 2014 2015E @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2% MOBILE
  9. 9. 43%Western market share of mobile games revenue 2012 2013 2014 2015E $22.5B2015E worldwide mobile games revenue @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2% MOBILE
  10. 10. 43%Western market share of mobile games revenue 2012 2013 2014 2015E $22.5B2015E worldwide mobile games revenue @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2% 4% MOBILE
  11. 11. 43%Western market share of mobile games revenue 2012 2013 2014 2015E $22.5B2015E worldwide mobile games revenue 2.1B2015E worldwide mobile games audience (MAU) @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2% 4% MOBILE
  12. 12. 43%Western market share of mobile games revenue 2012 2013 2014 2015E $22.5B2015E worldwide mobile games revenue 2.1B2015E worldwide mobile games audience (MAU) @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2% 4% 10% MOBILE
  13. 13. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 EMERGING SMARTPHONE PENETRATION MOBILE
  14. 14. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 EMERGING SMARTPHONE PENETRATION MOBILE
  15. 15. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 EMERGING SMARTPHONE PENETRATION MOBILE
  16. 16. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 18% +107% 22% +62% EMERGING SMARTPHONE PENETRATION MOBILE
  17. 17. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 SOCIAL
  18. 18. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2011 2012 2013 2014 2015E REVENUE SOCIAL
  19. 19. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2011 2012 2013 2014 2015E +2% $8.1B REVENUE SOCIAL
  20. 20. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2011 2012 2013 2014 2015E 2011 2012 2013 2014 2015E +3%+2% 1.4B$8.1B REVENUE AUDIENCE SOCIAL
  21. 21. DIGITAL PC / CONSOLE @StephiNaners @_SuperData #SuperDataCC #CCEU2015
  22. 22. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 Europe 43% NA 40% Europe 38% NA 41% Digital PC $6.9B Digital console $2.6B DIGITAL PC / CONSOLE
  23. 23. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2011 2012 2013 2014 RETAIL* DIGITAL (US) Source: NPD DIGITAL PC / CONSOLE
  24. 24. 2011 2012 2013 2014 @StephiNaners @_SuperData #SuperDataCC #CCEU2015 RETAIL* DIGITAL (US) Source: NPD DIGITAL PC / CONSOLE
  25. 25. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MMO
  26. 26. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MMO
  27. 27. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MMO 70MM+ MAU
  28. 28. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 North America $1.4 $0.7 billion Latin America $0.7 $0.1 billion Asia $3.3 $0.9billion Europe $2.4 $0.7billion Rest of World $0.2 $0.1 billion MMOFree-to-play Subscription
  29. 29. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 North America $1.4 $0.7 billion Latin America $0.7 $0.1 billion Asia $3.3 $0.9billion Europe $2.4 $0.7billion Rest of World $0.2 $0.1 billion 2014 2015E $9.3 $8.0 MMOFree-to-play Subscription
  30. 30. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 Rank Title 1 League of Legends 2 World of Warcraft 3 Dungeon Fighter Online 4 Crossfire 5 World of Tanks 6 Maplestory 7 Lineage I 8 DOTA 2 9 Counter-Strike Online 10 Hearthstone: Heroes of Warcraft 2014 Top Ten Grossing MMOs MMO
  31. 31. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 Rank Title 1 League of Legends 2 World of Warcraft 3 Dungeon Fighter Online 4 Crossfire 5 World of Tanks 6 Maplestory 7 Lineage I 8 DOTA 2 9 Counter-Strike Online 10 Hearthstone: Heroes of Warcraft 2014 Top Ten Grossing MMOs MOBA MOBA MMO
  32. 32. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MOBA MOBA 2013 2014 MMO
  33. 33. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MOBA MOBA 2013 2014 +8% +74% Market Share Revenue MMO
  34. 34. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 ESPORTS AND STREAMING 27MM viewers 40K attendees
  35. 35. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 ESPORTS AND STREAMING viewers prize money million 134 million $47 2015E
  36. 36. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 VIRTUAL REALITY
  37. 37. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 VIRTUAL REALITY ESTIMATED INSTALL BASE, SPRING 2016E 9.8MM
  38. 38. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 VIRTUAL REALITY $2.5MM $28MM $2B $549MM
  39. 39. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 DIGITAL GAMES
  40. 40. 2015: PLAYABLE MEDIA @StephiNaners @_SuperData #SuperDataCC #CCEU2015
  41. 41. 2015: PLAYABLE MEDIA @StephiNaners @_SuperData #SuperDataCC #CCEU2015 THANK YOU!

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