Social Media in Niche Markets


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This presentation was shown at Affiliate Summit East. Scott Jangro from Shareist, Stephanie Lichtenstein from Micro Media Marketing, and Joe Sousa from presented Social Media in Niche Markets.

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  • -When you automate your tags don’t post properly
  • What are the Four Differences between the two posts: 1. -Turning Minds was tagged in the Facebook Post -In the Twitter post the company Turning Minds was not tagged because they don’t have a Twitter account; the company’s CEO was mentioned instead—make sure you tag correctly 2. -The Facebook post is longer—280 characters before you run into “see more” 420 character max. limit—not including the link -Twitter post is 140 character limit including the link 3. -Facebook allows you to attach an image within the post -Only with the new Twitter can you preview images in the sidebar 4. -Facebook has internal tracking abilities through “insights” -Twitter doesn’t…in this case is used to track the link with Google Analytics
  • Rich media in Facebook makes the post stand out in the News Stream It also enables the “Share” button that allows connections to easily share that content with their audience
  • Always do a Follow Friday shout out to the people you have been interacting with throughout the week Give context to the #FF tweet with themes ex. Best comedians to follow or Tech Geeks in NY Make sure to follow the people you interact with in follow fridays and mentions
  • Social Media in Niche Markets

    1. 1. Social Media In Niche Markets Stephanie Lichtenstein President @microsteph @micromediamktg Joe Sousa Just an affiliate. No cool title @drcool73 Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales. Scott Jangro President
    2. 2. Why Social Media? <ul><li>It is where your customers are </li></ul><ul><li>Very quick feedback </li></ul><ul><li>Learn about your customers </li></ul><ul><li>Engage targeted users </li></ul><ul><li>It is always evolving </li></ul><ul><li>Your competitors are doing it </li></ul><ul><li>It is cost effective </li></ul>
    3. 3. Why Social Media? – Crazy Stats <ul><li>Facebook tops Google for weekly traffic in the US </li></ul><ul><li>1 out of 8 couples married in the US met via social media </li></ul><ul><li>Fastest growing demo on Facebook: 55-65 year old females </li></ul><ul><li>50% of the mobile Internet traffic in the UK: Facebook </li></ul><ul><li>78% of consumers trust peer recommendations. 14% trust ads </li></ul><ul><li>60 million status updated daily on Facebook </li></ul><ul><li>Don’t overlook social media! </li></ul>
    4. 4. Know the Game: Best Practices <ul><li>Post at least Monday-Friday </li></ul><ul><li>Watch your FB/Twitter Pages throughout the day </li></ul><ul><li>Follow niche keywords and competitors </li></ul><ul><li>Direct traffic to your blog </li></ul><ul><li>Monitor replies/comments/posts </li></ul><ul><li>Respond in Real Time! </li></ul><ul><li>Be Consistent </li></ul>
    5. 5. Facebook vs. Twitter <ul><li>Facebook Best Practices : </li></ul><ul><li>Keep daily Facebook posts to a minimum </li></ul><ul><li>Tag other applicable Facebook pages in your posts </li></ul><ul><li>Twitter Best Practices : </li></ul><ul><li>You can post multiple times a day </li></ul><ul><li>Create posts unique to Twitter </li></ul><ul><li>Don’t link your Facebook and Twitter accounts </li></ul>
    6. 6. Interact with Niche Leaders <ul><li>Find who tweets in your niche </li></ul><ul><li>@ Tweet them and ask questions </li></ul><ul><li>Respond to their questions </li></ul><ul><li>Build a dialogue with them </li></ul><ul><li>People see them talking to you = more followers </li></ul><ul><li>Don’t be a stalker and become annoying </li></ul><ul><li>Many of these niche leaders will have blogs and once you build a relationship it could turn into guest posting opportunities </li></ul><ul><li>Repeat </li></ul>
    7. 7. Potential Pitfalls <ul><li>Over Tweeting or posting– Have a purpose </li></ul><ul><li>Auto-following – Your stream could become useless </li></ul><ul><li>Auto posting – Could overload your followers </li></ul><ul><li>Personal posts on “company” accounts </li></ul><ul><li>Outdated tweets – Stay up on the conversation </li></ul>
    8. 8. Social Media and SEO <ul><li>Number of followers, likes, etc. </li></ul><ul><li>Interaction – Retweets, comments, @ posts </li></ul><ul><li>Are people talking about you? </li></ul><ul><li>More than just Facebook and Twitter </li></ul><ul><ul><li>Youtube </li></ul></ul><ul><ul><li>Google+ </li></ul></ul><ul><ul><li>Curation platforms </li></ul></ul><ul><ul><li>Yelp, Foursquare, Google Places, etc. </li></ul></ul><ul><li>Conversation = Relevance </li></ul>
    9. 9. Other Platforms <ul><li>Youtube, LinkedIn, Digg, Flickr, Google+, StumbleUpon, etc. </li></ul><ul><li>Niche forums and communities </li></ul><ul><li>Content curation and sharing platforms </li></ul><ul><li>Pick the platforms that work for you </li></ul><ul><li>Better to focus on a few than slack on many </li></ul><ul><li>The methods might be different but the concepts apply across many platforms </li></ul>
    10. 10. Rich Media: Images, Videos & Links
    11. 11. Check out the Competition <ul><li>Follow the company on LinkedIn </li></ul><ul><li>Connect with their Facebook page </li></ul><ul><li>Create a private list of competitors on Twitter </li></ul><ul><li>Subscribe to their blog through RSS </li></ul>
    12. 12. Recruit Rabid Fans <ul><li>Include links to your social media sites in your email signature and marketing materials </li></ul><ul><li>Add buttons to your website linking to your social media accounts </li></ul><ul><li>Ask your personal network to connect—”Suggest to Friends” on Facebook </li></ul><ul><li>Use Facebook Ads to build followers </li></ul><ul><li>Publish useful content regularly </li></ul><ul><li>Build good karma: promote other industry thought leaders </li></ul>
    13. 13. #FollowFriday and Follow Back
    14. 14. Show Your Company’s PERSONality Flo, the Progressive Girl StickerGiant founder John Fischer
    15. 15. Have a Game Plan <ul><li>Determine what social media platforms you want to engage on </li></ul><ul><li>Establish clear social media guidelines for your team </li></ul><ul><li>Use a consistent brand voice </li></ul><ul><li>Create an editorial calendar to plan content </li></ul><ul><li>Don’t give up on your plan – think long term </li></ul>
    16. 16. Other Random Tips <ul><li>Weekly themed posts </li></ul><ul><li>Shout outs to clients, fans, employees, community members, etc </li></ul><ul><li>Make sure your content is sharable </li></ul><ul><li>Remember your audience </li></ul>
    17. 17. Tools <ul><li>Wefollow </li></ul><ul><li>Google Analytics </li></ul><ul><li>Facebook Insights </li></ul><ul><li>Hootsuite </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Mobile Apps </li></ul>
    18. 18. Follow Us For More Tips <ul><li>Stephanie Lichtenstein </li></ul><ul><li>@MicroMediaMktg </li></ul><ul><li>@MicroSteph </li></ul><ul><li>President and Founder of </li></ul><ul><li>Joe Sousa </li></ul><ul><li>@drcool73 </li></ul><ul><li> </li></ul><ul><li>Scott Jangro </li></ul><ul><li>@jangro </li></ul><ul><li> </li></ul>