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Wsu 2015-social-media mary ellen bates

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Best practices for social media use in the entreprise by Mary Ellen Bates.

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Wsu 2015-social-media mary ellen bates

  1. 1. Social Media Gains Respectability 1 Mary Ellen Bates BatesInfo.com Sept. 17, 2015
  2. 2. BatesInfo.com What is social media? 2
  3. 3. BatesInfo.com What else is social media good for? Source for experts A way to monitor a live event Resource to evaluate a competitor / investor / vendor Tool for monitoring your org’s reputation 3
  4. 4. BatesInfo.com Don’t worry... just be smart! 4
  5. 5. BatesInfo.com Share, just don’t overshare USING a service gives you insight into searching it Don’t hide your updates/posts Just post sensibly 5
  6. 6. BatesInfo.com Facebook 6
  7. 7. BatesInfo.com Protect your privacy 7
  8. 8. BatesInfo.com Change settings on each post 8
  9. 9. BatesInfo.com LinkedIn 9
  10. 10. BatesInfo.com 10
  11. 11. BatesInfo.com 11
  12. 12. BatesInfo.com Twitter 12
  13. 13. BatesInfo.com 13
  14. 14. BatesInfo.com Social search DOs and DON’Ts 14
  15. 15. BatesInfo.com DOs DO understand privacy settings DO use social media yourself DO manage clients’ expectations DO understand your org’s policies re: social media research 15
  16. 16. BatesInfo.com DOs DO try several approaches DO search groups as well as people DO advocate for premium accounts 16
  17. 17. BatesInfo.com DON’Ts DON’T overpromise DON’T assume the usual 80:20 rule Look at the 4th search results page DON’T leave footprints 17
  18. 18. BatesInfo.com DO draw conclusions Looking for signs of a life What is this person’s background? reputation? influence? Use the clues… 18
  19. 19. BatesInfo.com DO draw conclusions Twitter Activity, # of retweets, # of followers LinkedIn CV, recommendations, skills, other activities 19
  20. 20. BatesInfo.com DO draw conclusions Facebook Interactions w/ others, # of connections, Likes, groups… 20
  21. 21. BatesInfo.com Search hacks 21
  22. 22. BatesInfo.com Searching for individuals Use nicknames Use Advanced Search (LinkedIn,Twitter) Use specialized syntax Facebook: people named “Russell Bates” who live in Los Angeles 22
  23. 23. BatesInfo.com Search social media on Google site:facebook.com name site:twitter.com name Use “phrase * search” ex: “Lisa * Green” 23
  24. 24. BatesInfo.com Finding the next source Look for groups of experts on LinkedIn & Facebook Facebook search syntax: Librarians who like Evernote Thai speakers who live in Denver 26
  25. 25. BatesInfo.com Professional development LinkedIn Find jobs, get leads Remember privacy settings! Twitter Use dashboard – HootSuite,TweetDeck Monitor conference via live-tweeting (#WebSearchU) 27
  26. 26. BatesInfo.com LinkedIn’sAdvanced People search 28
  27. 27. 29 Get insights on holacracy at Zappos
  28. 28. BatesInfo.com And check out LinkedIn Lookup App to connect you to others in your org business.linkedin.com/lookup 30
  29. 29. 31
  30. 30. BatesInfo.com Twitter search hacks Look for engagement min_retweets:n (# of retweets) min_faves:n (# of favorites) Example: Millennials min_retweets:15 32
  31. 31. BatesInfo.com Search Twitter for links to a URL Even searches shortened URLs! Just type URL in the search box, w/o “http://” Find any tweets that link to a resource Track mentions of a press release 33
  32. 32. BatesInfo.com Facebook hacks Finding a local restaurant: Restaurants in Boulder liked by people who work at Google Find books to inspire entrepreneurs: Favorite books of founders 34
  33. 33. BatesInfo.com What about the aggregators? 35
  34. 34. BatesInfo.com SocialMention.com Track sentiment, passion, reach Search is a little squirrely Monitor this over time for your employer 36
  35. 35. BatesInfo.com Strength: are people talking? Sentiment: is it positive or negative? Passion: # of unique authors Reach: range of influence 37
  36. 36. BatesInfo.com Icerocket.com Search blogs /Twitter / Facebook / all Advanced search for blogs only Display trends over time www.icerocket.com/trend 38
  37. 37. BatesInfo.com 39 @mebs
  38. 38. BatesInfo.com Stay curious! 40
  39. 39. BatesInfo.com To contact Mary Ellen: mbates@BatesInfo.com Twitter: @mebs LinkedIn: maryellenbates Facebook: maryellenbates Subscribe to The Reluctant Entrepreneur: eepurl.com/bnGaQb 41

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