BECOMING THE CONSUMER'S
ADVOCATE
By: Stephanie Dippoliti
MARKETING GOALS
THE BIG PICTURE
Set Aflac apart from other insurance
providers, by establishing Aflac as the
consumer’s in...
TARGET AUDIENCE






FAMILIES

PROFESSIONALS

SMALL BUSINESS OWNERS
HEALTH CARE
REFORM
HCR DIGITAL
OUTREACH
@RefromFlacRep
SUPPLEMENTAL
INSURANCE
REAL COST INITIATIVE
43% of individuals are not very or not at all prepared to pay for
out-of-pocket expenses related to ...
AFLAC INTERNAL
NETWORK
KEY MEASURES OF
SUCCESS






DIRECT ENGAGEMENT
POSITIVE CONSUMER
SENTIMENT

CHARITABLE DONATIONS
MOVING FORWARD
Content Creation

Support Staff
Application
Development
Internal Network
Establishment
Budget
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Aflac Final Presentation

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Aflac Final Presentation

  1. 1. BECOMING THE CONSUMER'S ADVOCATE By: Stephanie Dippoliti
  2. 2. MARKETING GOALS THE BIG PICTURE Set Aflac apart from other insurance providers, by establishing Aflac as the consumer’s insurance advocate Authority on Health Care Reform  Expose Gaps in Major Medical Charitable Outreach & Positive Social Impact  
  3. 3. TARGET AUDIENCE    FAMILIES PROFESSIONALS SMALL BUSINESS OWNERS
  4. 4. HEALTH CARE REFORM
  5. 5. HCR DIGITAL OUTREACH @RefromFlacRep
  6. 6. SUPPLEMENTAL INSURANCE
  7. 7. REAL COST INITIATIVE 43% of individuals are not very or not at all prepared to pay for out-of-pocket expenses related to an unexpected illness or accident. 25% are only prepared to pay less than $500 for themselves or family members for out-of-pocket expenses.
  8. 8. AFLAC INTERNAL NETWORK
  9. 9. KEY MEASURES OF SUCCESS    DIRECT ENGAGEMENT POSITIVE CONSUMER SENTIMENT CHARITABLE DONATIONS
  10. 10. MOVING FORWARD Content Creation Support Staff Application Development Internal Network Establishment Budget

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